Growth Marketing Case Studies & Success Stories | NoGood https://nogood.io/results/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Fri, 15 Nov 2024 17:33:53 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png Growth Marketing Case Studies & Success Stories | NoGood https://nogood.io/results/ 32 32 SteelSeries: Best Use of Data-Driven Media https://nogood.io/case-study/steelseries-best-use-of-data-driven-media/ Fri, 27 Oct 2023 19:15:56 +0000 https://nogood.io/?post_type=case_study&p=28649 Hear it from our partners

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Overview

SteelSeries is a prominent name in the online gaming industry known for producing high-quality and innovative gaming gear such as gaming mice, keyboards, headsets, and other gaming-related products. Along with its cutting-edge hardware, SteelSeries also owns and operates proprietary software apps that elevate the gaming experience. As the preferred choice of professional gamers and esports teams around the world, SteelSeries has solidified its reputation as a top-tier brand in the competitive gaming arena.

The Challenge

SteelSeries faced a challenge to enhance net sales and identify additional opportunities for growth while continuing to diversify their product range amidst a notoriously competitive gaming landscape. To capitalize on key e-commerce traffic peaks, we looked to SteelSeries’ own users within their software ecosystem for key data to drive dotcom sales.

  • Drive website sales
  • Need for a full-funnel paid acquisition strategy
  • CRO across the website and within their gaming software
  • Specific cohort targeting to drive efficient revenue at scale
  • Lifecycle retention strategy to sustain and grow the brand’s community

Services

Performance marketing – paid media (CAC, Conversion Rate, ROAS)
Performance creative/branding (engagement rate, brand recall, direct traffic)
Creative matrix experimentation (segmented creative elements tied to results)
Growth Acquisition – paid media, SEO, CRO (orders, revenue)
Growth strategy implementation – (orders, revenue)
Revenue forecasting – (% to goal)
Website strategy – (CVR, ATC)
Content direction – (traffic, clicks)
Audience discovery and validation

Approach

Utilized first-party data to push sales on the website by refining the brands’ positioning and expanding reach while focusing on specific conversion touch points.

Target specific cohorts of past purchasers, engagers and interest-based audiences to drive efficiency at scale.

Launch of upsell & retargeting campaigns to increase AOV and overall site revenue.

Ongoing experimentation and expansion of paid channels into deeper regions & specific products lines.

Deliver and implement site wide SEO recommendations to boost organic visibility.

Results

The brand experienced a +49% increase in net sales driven through paid social alone from Q2 to Q3, indicating the impact of a strong audience match.

SteelSeries experienced rapid month-over-month growth throughout 2023 led by a combination of paid acquisition efforts, marketplace management and optimization of the user journey.

Met with aggressive revenue targets, we worked to identify and target individual cohorts of users most likely to make repeat purchases. By incorporating site-wide first-party data, including purchase behavior & unique customer touch points, we increased overall revenue by +36% through paid channels.

SteelSeries increased monthly revenue 5x in a calendar year, showing impressive long-term growth for the brand. We collaborated to expand to additional verticals and target markets to continue to capitalize on revenue opportunities, primarily in the non-brand space.

Arrow Downnogood 49%
Decrease in Paid CAC
Arrow Upnogood 60%
Increase in Google Paid Search net sales
Arrow Upnogood 25%
Increase in site-wide net sales through PMax Campaigns

Hear it from our partners

The post SteelSeries: Best Use of Data-Driven Media appeared first on NoGood™: Growth Marketing Agency.

]]> Intuit https://nogood.io/case-study/intuit/ Fri, 24 May 2024 19:59:17 +0000 https://nogood.io/?post_type=case_study&p=32036 The post Intuit appeared first on NoGood™: Growth Marketing Agency.

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Overview

Intuit (NASDAQ: INTU), added Accelerate to its network of products which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp. Accelerate is a video conferencing platform for small-medium businesses that allows them to instantly schedule meetings with clients, securely export auto-transcriptions from conference calls, and conveniently receive client payments in real time. Accelerate offers its users an easy way to connect with their clients.

The Challenge

NoGood was tapped by Intuit as the growth marketing agency to help bring their newest product to market and understand product-market fit. This was a new product that needed brand positioning, user acquisition strategy, and product-led retention.

Services

Growth Acquisition – Paid media, SEO, CRO
Growth Retention – Email, SMS, push notifications
Product-led growth
Product-market fit validation
Channel and value prop experimentation

Approach

Implemented a persona-specific acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allows the team to correctly identify cohorts of users that were most likely to see value from the product.

Conducted product-focused customer feedback strategies including interviews, NPS surveys, A/B testing, and conversion rate optimization tactics to ideate and manage end-to-end web development projects for a customized and enhanced user experience.

Leveraged product flow analysis and event-based analytics to identify key user behavior and drop-off points to optimize the in-app customer experience and increase product stickiness.

Validated product market fit through consistent cycles of agile SCRUM methodology from ideation to development and monitoring to identify key areas of opportunity and drive product adaptations.

Results

We increased total sign-ups by 25% through a retention-first acquisition strategy based on deep user insights to drive conversion to paid users. This included a CRM strategy with feedback interviews and collection touch-points that led to continuous product interaction, which continued to drive measurable growth quarter after quarter. We also surpassed industry-standard benchmarks since launch with 97% of total user sign-ups being driven by our paid media acquisition strategy.

We helped establish authority in a saturated vertical of productivity tools, by focusing on growth retention to increase active use of the product and overall product adoption. Cohort-specific nurture campaigns, gamifying the user experience, and in-product marketing to determine positioning and messaging led to a 35% increase from user sign-ups to active trial users.

Arrow Upnogood 500%
500% Increase from trial sign-ups to active users
Arrow Upnogood 45%
Increase in trial sign-ups using persona-specific search ads
Arrow Upnogood 100%
NPS score following in-app product optimizations

Performance Visualized

500%
Increase in Trial Sign Ups To Active User
45%
Increase in Sign Ups Use Persona-Specific Ads
100%
Increase in NPS Score

Squad

Gayana Sarkisova

Sr. Growth Strategist

Ayushi Gupta

Growth Strategist

Marina Chilingaryan

Growth Strategist

Nicole Li

Growth Marketing Manager

Yizhen Gu

Creative Lead

The post Intuit appeared first on NoGood™: Growth Marketing Agency.

]]> CheckSammy https://nogood.io/case-study/checksammy/ Wed, 15 Nov 2023 10:11:26 +0000 https://nogood.io/?post_type=case_study&p=28627 The post CheckSammy appeared first on NoGood™: Growth Marketing Agency.

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Overview

CheckSammy offers on-demand, nationwide, same day bulk waste removal and sustainability solutions. With a primary focus on B2B companies, CheckSammy offers their partners an affordable and easy solution to take care of their waste emergencies whenever they need it.

CheckSammy spans clients from multi-family residential properties to retailers, restaurants, and more, offering a “cheap when you need us, free when you don’t” solution for waste removal.

The Challenge

We worked closely with CheckSammy to help acquire more qualified leads while decreasing their cost per lead. CheckSammy needed a scalable user acquisition strategy, conversion rate optimization opportunities, and a clear execution strategy for their SEO presence.

Services

Growth Acquisition – Paid media, SEO, CRO
Channel and value prop experimentation
Creative experimentation

Approach

Implemented a persona specific targeting and acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allowed us to acquire users through Meta, Google Search, Bing, Twitter, and that found value in the product.

Leveraged creative experimentation to A/B test copy, creative, and landing pages per cohort to understand what combination led to the most qualified leads and created a strategy to further scale.

Coupled our acquisition strategy with a supportive SEO strategy that yielded tremendous organic growth through Q2.

Diversified budget across multiple paid media channels including and A/B tested to identify which channels were optimal for scale.

Results

We decreased B2B cost per lead by 163% through an acquisition strategy based on deep persona mapping and value proposition experimentation.

This included testing cohorts, understanding user personas, and having continuous conversion rate optimization strategies including landing page A/B testing, optimizing CTAs, and using data to understand the customer journey. 

The NoGood team used their understanding of these specific personas to drive sign ups which resulted in a 158% increase from Q1 to Q2. Through constant creative experimentation, we identified which creative, copy, and landing pages provided the best combination of qualified leads and continued to optimize in order to scale.

Arrow Downnogood 163%
B2B cost per lead
Arrow Upnogood 158%
B2B qualified leads
Arrow Upnogood 32%
Paid media spend saved through optimizations

Squad

Gayana

Gayana Sarkisova

Sr. Growth Strategist

Barbie Jarbi

Growth Strategist

Eamonn Frys

Senior Growth Marketing Manager

Jared Glassman

Growth Marketing Manager

Ryan Sylvestre

Growth Marketing Manager

Scott Katz

Creative Lead

The post CheckSammy appeared first on NoGood™: Growth Marketing Agency.

]]> Merlin https://nogood.io/case-study/merlin/ Fri, 24 Feb 2023 17:40:14 +0000 https://nogood.io/?post_type=case_study&p=26342 The post Merlin appeared first on NoGood™: Growth Marketing Agency.

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Overview

Merlin Investor is a unique investment strategy company that aims to empower retail investors in achieving personal financial independence. The company’s user-friendly platform allows users to effortlessly build and analyze their own investment portfolio with a variety of customized investment strategies.

The product has an intuitive user interface that allows users to analyze and track different investment strategies. Users can create personalized investment strategies, track virtually all types of assets, use widgets for investment ideas, and access customizable dashboards.

The Challenge

  • Limited brand awareness in a competitive and saturated market of retail investing, crypto, and consumer fintech
  • Reaching high-intent audiences interested in investing and wealth tracking post iOS 14
  • Gaining trust from potential users without extensive social or PR validation
  • Increasing brand awareness while maintaining a low cost per sign-up across paid media channels
  • Identifying Merlin’s unique value propositions and market differentiators that appeal to different user segments
  • Proactively generating interest in the beta version of the investment strategy platform

Services

Growth Marketing
Paid Social Advertising
Paid Search Advertising
Performance Branding Services
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Website & Product Analytics
Audience Hyper-Targeting
Growth Design
UX Design
Copywriting

Approach

Developed a consistent and memorable brand experience across channels to improve brand recall and trust.

Conducted rapid micro-experiments across multiple channels, messaging, and acquisition journeys to determine key value propositions and high-value markets.

Implemented various conversion rate optimization (CRO) changes to educate the target audience and increase overall conversion rates

Created a performance branding matrix to experiment with a variety of value propositions and creatives to identify the messaging and visuals that resonated most with the audience and drove the highest conversions.

Explored non-traditional marketing channels to reach Merlin’s target audience.

Results

Through our partnership, we were able to achieve significant results in increasing user signups and website engagement. In the first five months of our collaboration, we increased new signups by 300%, proving the effectiveness of our growth strategies.

One of our key tactics was to identify successful value propositions and audiences, which helped us reduce cost per acquisition across all paid media platforms by more than 10% month-over-month. We also conducted iterative conversion rate optimization experiments that resulted in a 50% increase in website conversion rates compared to the previous month.

To further drive growth, we used both paid and organic marketing efforts, which resulted in a 515% increase in website users. In addition, through rapid experimentation with creative testing and ad copy on Facebook Ads, we achieved a conversion rate that was 327% above the industry standard. These results demonstrate the effectiveness of our data-driven approach and our ability to deliver measurable growth for our partners.

Arrow Upnogood 300%
Increase in New User Signups
Arrow Upnogood 50%
MoM Increase in Conversion Rate
Arrow Upnogood 515%
Increase in Website Users

Performance Visualized

300%
Increase in New User Signups
50%
MoM Increase in Conversion Rate
515%
Increase in Website Users

Squad

Queenie Leung

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Ayushi Gupta

Growth Marketing Manager

Helena Yang

Creative Lead

Scott Katz

Growth Designer

The post Merlin appeared first on NoGood™: Growth Marketing Agency.

]]> SparkCharge https://nogood.io/case-study/sparkcharge/ Tue, 04 Apr 2023 17:29:20 +0000 https://nogood.io/?post_type=case_study&p=26734 The post SparkCharge appeared first on NoGood™: Growth Marketing Agency.

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Overview

SparkCharge is the first company to create a mobile EV charging system and network. Featured on Shark Tank, Sparkcharge makes electric vehicle adoption seamless. Their flagship mobile charging solutions provide EV owners with accessible and scalable charging, anytime and anywhere they may need it. They also work with businesses across industries such as retail, real estate, public agencies, and automotive OEMs that require EV charging, helping to address the challenges of limited charging infrastructure by providing flexible and scalable solutions.

The Challenge

  • Identify the opportunities for improvement for SparkCharge’s brand awareness and keyword rankings.
  • Unlock key performance areas that competitors didn’t leverage with strategic content and search marketing.

Services

Lead Growth Acquisition, Paid Media, SEO, CRO
Website Design, UX Analysis, and Copywriting
Content Strategy & SEO
Conversion Rate Optimization
Product-market Fit Validation
Channel and Value Prop Experimentation

Approach

Conducted rapid micro-experiments across search through messaging, and acquisition journeys to determine key value propositions and high-value markets.

Refined campaign strategy and ramped up on CRO and SEO efforts to combat spending decreases. Launched campaigns according to target segments of large fleet corporations and roadside assistance companies to A/B test and identify the highest value top-performing segments to improve campaign efficiency despite limited budgets.

Executed conversion rate optimization (CRO) changes by implementing an AIDA framework across landing pages to educate the target audience and increase overall conversion rates.

Launched zero-party data strategy with pop-up content offers to nurture high-intent leads and push them through to conversion.

Developed a content strategy for SparkCharge to establish authority and thought leadership in the mobile EV charging space.

Conducted comprehensive technical SEO audits to identify and rectify site issues affecting search engine visibility. Leveraged advanced analytics to monitor and report on SEO improvements and their impact on organic traffic and conversion rates.

Results

Within the first 4 months of working with NoGood, we drove a 668% increase in traffic to SparkCharge’s website while bringing previous bounce rates down by 8.5x.

We improved SparkCharge’s user journey, identifying pain points with two specific high-value personas – Fleet VPs and Roadside Assistance Providers. NoGoode created content plans catered to the interests and pain points of each persona, developing keyword research and potential headlines to go after their search queries and maintain top of mind.

NoGood saw a huge opportunity to optimize SparkCharge’s landing pages with social proof and user journey modifications. By leveraging insights together with the AIDA framework and analytics, we saw engagement on site increase by 89%, and site analytics reflected a change in user journey where users were able to understand SparkCharge’s offerings more quickly and concisely, leading to an increase in conversion rates.

Arrow Upnogood 668%
Organic Traffic
Arrow Downnogood 8.5x
Bounce Rate
Arrow Upnogood 87%
Conversion Rate

Performance Visualized

668%
Increase in Organic Traffic
87%
Increase in Conversion Rate

Squad

Helena Yang

Sr. Growth Designer
Nicole Teh

Nicole Teh

Growth Strategist

Alex Methvin

Growth Marketing Analyst
Abanoub

Abanoub Nabil

SEM Analyst

The post SparkCharge appeared first on NoGood™: Growth Marketing Agency.

]]> unspun https://nogood.io/case-study/unspun/ Tue, 28 May 2024 15:43:00 +0000 https://nogood.io/?post_type=case_study&p=32059 Hear it from our partners

The post unspun appeared first on NoGood™: Growth Marketing Agency.

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Overview

unspun is a revolutionary fashion company that is leading the way towards a more sustainable, regenerative, and responsible future. With an experienced team of industry veterans, artists, and engineers at the helm, unspun has created a unique solution to the wasteful nature of traditional fashion manufacturing. Instead of offering pre-made denim in standard sizes, unspun creates custom-fitted jeans for each individual customer – no two pairs are alike! They are eliminating excess waste while providing customers with high-quality products that fit perfectly every time. By building a new system instead of trying to fix an old one, unspun is revolutionizing the fashion industry and setting a new standard for sustainability and responsibility.

The Challenge

  • Establish authority and presence in a saturated industry
  • Develop trust within the market
  • Convey the value of the precise fit claim to audiences resulting in price adoption

Services

E-Commerce strategic support
Performance marketing – paid media
Performance creative/branding
CRO – landing pages & website suggestions
Zero Party Data system

Approach

Created paid media system backed up by zero-party data, which allowed us to create relevant content for individual audiences.

Advised team on creative direction for paid media assets and designed performance branding assets to be used throughout marketing efforts.

Created CRO-based suggestions for website changes to elevate key elements within the website.

Designed and launched landing pages with messaging backed up by zero party data collected.

Results

Unspun needed help creating a paid ads system backed up by data and learnings in order to boost sales for the year.

With a unique zero-party-data-based system and an analytical approach, NoGood was able to decrease CAC on Meta Ads by 18% on average every quarter and elevate the Google Ads program to generate 1,109% increase in revenue in Q4 when compared to Q2. Via CRO suggestions and guidance, unspun was able to lift its conversion rate YoY by 28%, resulting in an 81% increase in revenue when comparing Q4 2022 to Q4 2021.

Arrow Upnogood 28%
YoY increase in Conversion Rate
Arrow Upnogood 1,109%
Increase in revenue from Google Ads (Q4 vs Q2)
Arrow Downnogood 18%
Decrease in CAC on average per quarter on Meta Ads

Performance Visualized

28%
28% YoY increase in Conversion Rate
18%
18% decrease in CAC on average per quarter on Meta Ads

Hear it from our partners

Squad

Christian Pain

Sr. Growth Strategist

Ashely Taggart

Growth Strategist

Jared Glassman

Growth Marketing Manager

Sara Murphy

Growth Marketing Manager

Helena Yang

Creative Lead

The post unspun appeared first on NoGood™: Growth Marketing Agency.

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