In the not-too-distant past, it was a website where content creators, brands, journalists, aspiring influencers, and average social media enjoyers all cohabitated (relatively) peacefully and dissected breaking news, trending topics, and the latest meme du jour.

Slowly, over the last two years, the platform that was the de-facto conversation starter for the world of entertainment, sports, and media as a whole has morphed into an engagement-baiting echo chamber. The platform’s design harnesses anger and capitalizes on monetized misinformation.

Twitter’s transformation into X, the everything app, has resulted in stagnating follower growth, bots running rampant in user replies, and the most meaningful metrics being hidden behind a paywall. And while many popular accounts are operating with a business-as-usual mindset, many have jumped ship entirely — seeking an alternative platform that feels more like the social media landscape of the past.

As these competitors continue to emerge, it can be hard for brands to determine what the best fit for their audience and content strategy might be. In this guide, we’ll introduce some of the most promising apps that have emerged recently and look at whether they might be worth investing in as a new channel for your brand in 2025.

Our Top 4 Choices for Alternatives to Twitter

1. Bluesky

Perhaps the most surprising benefactor of Twitter’s ongoing implosion is the website’s original owner, Jack Dorsey.

The co-founder’s bet on Bluesky has been paying off, with more than 20 million users flocking to see what the new platform is all about over the past several months. What initially began as an open-source alternative to Twitter’s sprawling dominance of the social media landscape has quickly pivoted to position itself as a more positive version of what many view as a toxic communication channel.

At first glance, you might be surprised to see how much Bluesky’s interface directly mimics what made Twitter successful in the first place. There’s a timeline of posts from accounts you follow and the conversations they’ve engaged with, with the option to drop a like or add your own comments. However, the platform’s algorithm organizes information differently, allowing users more control over the hierarchy of what’s displayed to them.

One benefit Bluesky offers is the option to build different feed displays, which the creator can customize and share. Another feature that other networks are scrambling to adopt from Dorsey’s growing app is called ‘Starter Packs,’ which curate a network of related or recommended users to connect with in bulk. This control over what content is served, rather than automatically suggested by the algorithm, has been cited as a major benefit by those who’ve already made the jump.

While Bluesky’s active user count has continued to climb, big brands seem more dubious about fully embracing the platform. Publishers like The New York Times and The Washington Post have begun regularly sharing their stories on the site, and more celebrities are eager to engage at their fans’ encouragement.

However, a potential problem for marketing professionals is that Bluesky has explicitly made the current lack of advertisements a value proposition. As the budding social network aims to improve over time, it plans to introduce a paid subscription that strengthens personalization on the app and allows users to opt out of certain content.

2. Threads

Another appealing option comes from Meta, which rolled out Instagram’s text-based companion app Threads with great success last summer. The channel’s continued success has been more of a challenge, but in terms of raw existing users, Threads is hard to beat.

The platform makes sense for brands with an existing presence on Instagram as well, since joining and following your existing connections is as simple as pressing a button. In fact, if you’re reading this, it’s quite likely you’ve signed up for Threads already, even if you don’t remember doing so.

Threads’ launch in July 2023 was met with anticipation and excitement, as the influx of users willing to sign up signaled the potential for a future outside of Twitter. Despite the barebones nature of the app’s initial release, Threads brought in 100 million new accounts within the first five days and ended 2024 with more than 300 million active monthly users.

Growth has been a problem for Meta’s latest experiment, with the initial burst of attention stalling out for most of 2023. But the continuing exodus from Twitter, especially after the 2024 election cycle, has put Threads’ downloads on a promising trajectory.

However, Meta’s tendency to tweak the algorithm and reward different kinds of content has impeded widespread adoption. The platform prioritizes engagement and ‘reach’ above all else and has received criticism for circulating irrelevant or spammy content. There was a minor controversy earlier in the year, when Meta stopped recommending political content from accounts that users don’t already follow with little warning.

These volatile changes have made Threads’ position as a direct replacement to X less certain, but brands and large creators continue to warm up to it. The platform has been more welcoming to brand content, supporting cross-posting with other Meta products like Facebook and Instagram. Mark Zuckerberg has also stated that advertising will be supported once Threads reaches “hundreds of millions of users.”

3. Mastodon

Perhaps the least well-known app in this emerging space, Mastodon has existed the longest. Supported by the fediverse, a decentralized social network, the site was initially intended as a micro-blogging platform. But as more people felt pulled to post places other than Twitter, developers began to introduce more traditional social media networking features in response to existing demand.

As an open-source alternative, Mastodon lets users opt in to which server, and therefore which conversations, they want to be a part of. This has freed the platform from content that chases algorithmic trends and breaks community guidelines.

Most of Mastodon’s support comes from crowdfunding instead of outside investors, but with a smaller, more-invested userbase, conversations feel meaningful and can drive real impact. Brands could use a Mastodon instance (which essentially functions as a shared server) to directly communicate with customers and supporters, akin to a shared Discord server or blogging forum.

It isn’t likely that Mastodon, or any of the fediverse-focused apps, will overtake a larger social media platform as the water cooler standard, but many brands shouldn’t be prioritizing that. Sometimes, a direct line of communication to your most committed community members is more valuable than overnight virality with diminishing returns.

4. X

Despite all of these emerging competitors, many organizations have remained committed to their existing presence on the social network now known as X. For advertisers and paid media specialists, the potential number of impressions feels too big to throw away over a change in ownership. Abandoning your existing audience is never a salient strategy, despite many followers signing off the platform for good.

Many still view X as the fastest route of communication to a brand, with crisis communications and customer support fueling engagement through direct messages and replies. The sheer volume of active accounts participating in peer-to-peer social networking still dwarfs any other competitor, making X a worthwhile investment for brands with a significant following.

Projections for 2025 show that experts anticipate a continued loss of daily active users, so it’s important to pay attention to metrics like follower count and impressions as you continue to post content on X. For that direct relationship with customers, many have begun to explore more traditionally-private networks like Reddit and Tumblr. 

Conclusion: Where Will Brands Go Next?

Currently, brands looking to diversify their presence beyond X might find it difficult to determine the best path forward. If, at the very least, your audience is still regularly engaging with the content you’re sharing on X, the accounts are worth keeping open. But it’s important to look closely at metrics shifting over time to see what draws followers in and potentially converts new members of your audience.

We’ve seen social media platforms like Vine and CoHost rise and fall over time, and even apps like Clubhouse seemed poised to take over the world before falling into irrelevance. As a social media strategist, following the crowd and diving headfirst into the latest flashy platform with an all-or-nothing approach can feel tempting. Still, true organic growth requires time and a proven content strategy.

To ensure that you’re reaching your target audience and meeting your goals, consider auditing each channel and ensure that the platforms you’re active on are the right medium for your followers.

Looking for some support with your social media strategy?

The post The Best Twitter (X) Alternatives: A Practical Guide for Brand Marketing appeared first on NoGood™: Growth Marketing Agency.

As content creators, marketers, and those editing TikToks who look up and realize it’s suddenly 2AM, we’ve got a wild ride ahead. Let’s dive into the future of content creation and see what trends will dominate, amaze, and possibly make us shed a single tear into our cold brew.

1. The Reign of Short-Form Video Content

Short-form video is like avocado toast — it’s trendy, satisfying, and shows no signs of leaving our lives. Platforms like TikTok, Instagram Reels, and YouTube Shorts are where all the action is, serving up content for people with attention spans shorter than a Snapchat streak.

In 2025, content marketing strategies will revolve around making people laugh, cry, or say, “me” all within 30 seconds.

Key Takeaways:

• Comedy is King: If you’re not making someone laugh, your content probably won’t travel as far. Lead with humor.
• SEO Strategies: Optimize captions and hashtags so your video isn’t lost in the abyss of the “For You” page.
• AI Tools: Use Generative AI to crank out content ideas when your creative brain takes a coffee break.

2. AI-Generated Content Gets a Glow-Up

If 2024 was the year AI dipped its toes into content creation, 2025 is when it cannonballs in. Generative AI tools like ChatGPT are here to help with brainstorming, drafting, and even convincing your boss you need that third iced latte. But don’t lose the human touch — your audience can still tell the difference between heartfelt content and something written by Skynet.

Recommendations:

• Let AI handle the boring stuff, like outlines and “listicles for SEO.”
• Blend AI’s efficiency with your unique voice because robots aren’t funny (yet).
• Partner with subject matter experts for that sweet, sweet credibility boost.

3. Interactive Content Is the New Black

Forget passive scrolling — interactive content is like a party where everyone gets to play DJ. Whether it’s a quiz, poll, or an AR filter that gives you dog ears, people love engaging directly with brands. Plus, it’s a sneaky way to collect first-party data. (Don’t worry, we won’t tell.)

Ideas to Try:

• Create interactive videos where viewers can choose their own adventure.
• Sprinkle polls and quizzes into your social media posts for bonus engagement.
• Use AR and VR to make your audience say, “Wait, is this real life?”

4. Personalization: It’s Getting Creepy (But in a Good Way)

Goodbye, cookies! Hello, first-party data! In 2025, personalization will be about knowing your audience so well they wonder if you secretly bugged their phone. Whether it’s crafting email lists or tailoring content to individual user preferences, the more personal you get, the better.

Tips for Winning:

• Segment your audience with AI-driven analytics.
• Use customer stories to make your brand feel like a trusted friend.
• Avoid overdoing it. Nobody wants their shampoo brand to ask about their childhood traumas.

5. User-Generated Content: Your Customers Are Your Best Creators

UGC is like finding $20 in your old jeans — it’s valuable, unexpected, and makes you look good without much effort. Whether it’s reviews, memes, or TikToks of people unboxing your product, 2025 will continue to prove that the best content comes straight from your fans.

Pro Tips:

• Feature user-generated content on your social media platforms.
• Create a content closet filled with UGC gold for those “we need something now!” moments.
• Reward your superfans with shoutouts, freebies, or other incentives.

6. Audio Content: The Rise of “Did You Hear This?”

Whether it’s podcasts or voice-activated search, audio content is still whispering sweet nothings into everyone’s AirPods. If you’re not jumping on this train, are you even living in 2025?

Strategies:

• Start a podcast about your brand, your niche, or your deep thoughts on pineapple pizza.
• Optimize your content for voice search so you’re Alexa’s BFF.
• Use conversational AI to make your chatbot sound like a human (or at least a really polite robot).

7. Helpful Content: No Fluff, Just Facts

Your audience is over outdated content and filler fluff. They want articles, videos, and guides that actually help. Think less clickbait, more “aha!” moments. Ann Handley would be proud.

How to Nail It:

• Collaborate with industry experts to make your content shine.
• Regularly audit old content and refresh it like a ’90s sitcom reboot.
• Track attention metrics so you know what’s working and what’s putting people to sleep.

8. SEO Optimization: Because Google’s Still Watching

SEO isn’t going anywhere, but it’s leveling up. From blog posts to video content, if you’re not optimizing, you’re basically throwing a party without sending invites.

Do This:

• Use Google Trends to jump on hot topics faster than your competition.
• Add structured data so your content stands out in search results.
• Focus on creating content that’s both engaging and useful (no pressure).

9. Team Up with Experts

Sometimes you need a little help from your (industry expert) friends. Featuring external voices adds credibility, variety, and that “Oh, they really know their stuff” factor.

Tips:

• Get fractional content leaders to guest-star on your blog or podcast.
• Use expert interviews to create standout video content.
• Make your content library the Netflix of your niche — minus the password sharing crackdown.

10. Behavioral Science Is Your Secret Weapon

Understanding what makes people click, share, and buy? It’s basically marketing magic. Behavioral science is where the cool kids are hanging out in 2025, so take notes.

Pro Moves:

• Craft stories that tug at heartstrings or tickle funny bones.
• Use social proof like reviews and testimonials because nobody trusts a brand that hypes itself.
• Tap into cognitive biases to make your content irresistible (ethically, of course).

It’s Party Time

2025 is going to be a wild, exciting, and slightly exhausting year for content creators. Whether you’re a TikTok wizard, a podcast newbie, or a die-hard blog lover, there’s room for everyone at this digital content buffet. So grab your tools, your team, and maybe an extra coffee — it’s time to create the future.

The post 2025 Predictions for Content Creation Trends appeared first on NoGood™: Growth Marketing Agency.

Search engines have evolved beyond Google and Bing, and now marketers need to write and optimize content for visibility in traditional search as well as answer engines like AI Overviews, Perplexity, Claude, and ChatGPT.

AI writing and AEO software can help you accomplish this through competitor analysis, brand AI visibility dashboards, and content gap analysis. These tools will help you optimize your content across all search platforms as they continue to become more advanced.

1. Goodie 
2. Jasper 
3. Scalenut 
4. Copy.ai
5. Frase 
6. KoalaWriter 
7. Hemingway Editor 

1. Goodie

Goodie is a leading AI content writer and answer engine optimization platform designed to help you create and optimize your content for brand visibility in LLMs like Perplexity, ChatGPT, and Claude.

The AI Content Writer will generate a blog post based on the parameters you set, including length, keywords, and brand guidelines. The tool draws insights from top results related to your target keyword. It starts with an outline and then continues to build content from there. You have the ability to edit your outline to add, remove, or customize certain sections to ensure the final output is exactly what you need.

When you set up your Goodie account, you’ll have the option to add your brand voice as well as an Author Stamp to help Goodie create authentic content that aligns with your larger brand tone as well as smaller particularities of the specific author.

The Author Stamp feature allows you to upload a piece of writing that you feel best showcases your natural writing style, and Goodie will use it to add a touch of your voice to all your generated content.

Similarly, the brand voice feature allows you to upload samples of writing that reflect your brand’s tone and style so your content always sounds on brand. The brand voice feature can be applied across your entire organization, and individual users may add their own personal touch with their Author Stamp.

In addition to creative content writing, Goodie provides answer engine optimization features, including insights into where your content is ranking in top answer engines. Goodie helps you act on these insights with personalized recommendations for optimizing your content for AI visibility.

Goodie’s AI visibility score shows you where your content ranks compared to your competitors in answer engines and provides insights for optimizing it. You can see where you are ranking for generative AI search results and where you have the opportunity to rank. The global feature allows you to assess AI overview rankings for the country-specific results.

Key Features

• AI Content Writer: Generate SEO- and AEO-optimized creative writing that sounds authentic. 
• Author Stamp: Add a touch of your own personal writing style to every blog post. 
• Brand Voice: Add your brand principles to infuse every piece of content with your unique voice.
• AI Visibility Insights: Learn where your brand is ranking in LLM searches. 
• Sentiment Score: Discover how your brand is perceived.
• Competitor Analysis: Find out where your brand is ranking in LLM searches compared to your top competitors. 

Pricing: Contact Goodie to unlock early access.

2. Jasper AI

Jasper AI is known for its ability to produce content that closely mirrors human writing styles, improving over time with use. One of Jasper’s key features is the ability to maintain a consistent brand voice. Users can upload documents or scan websites to establish a brand voice that Jasper can replicate across all content. Jasper supports the creation of diverse content types, from blog posts and social media updates to technical documents, making it very versatile for various industries.

The tool integrates with tools like SurferSEO to help users optimize content for search engines. It provides keyword research, SERP analysis, and suggestions for improving on-page SEO elements such as meta descriptions, title tags, and keyword placement.

With its Google Search Console integration as well, Jasper ensures content is always up-to-date by pulling real-time information from the top search results. This feature is particularly useful for refreshing old content or creating factually accurate new material.

Jasper provides real-time insights into content performance, offering suggestions to improve SEO scores, readability, and user experience. These analytics help users refine their strategies for better engagement and rankings.

Key Features

• Templates and Workflows: Jasper offers over 50 templates for different content types, allowing users to quickly generate tailored content. Workflows help streamline the writing process from start to finish.
• Jasper Chat and Commands: For more interactive content creation, users can engage with Jasper Chat or use plain language commands to guide the AI in generating nuanced outputs.
• AI Image Suite: This feature supports image generation at scale, complementing text-based content with visuals.
• Multilingual Support: Jasper can create content in over 30 languages, making it a versatile tool for global users

Pricing: Plans start at $49/month.

3. Scalenut

Scalenut is an AI-powered content creation and optimization platform designed to streamline the entire SEO content lifecycle. It combines advanced AI writing capabilities with robust SEO tools, making it a comprehensive solution for marketers, businesses, and content creators.

Their ​​Cruise Mode feature allows users to create long-form, SEO-optimized blog posts in as little as five minutes, significantly reducing time spent on content creation. Scalenut provides deeper SERP insights by analyzing the top 30 URLs and generating detailed research reports with FAQs, citations, and NLP terms.

Scalenut provides a real-time SEO score for content, evaluating it against over 200 ranking factors such as keyword density, meta tags, URL structure, and content depth. This score helps users understand the current optimization level and identify areas for improvement.

By analyzing SERP data, Scalenut offers recommendations for optimizing content to appear in Google’s featured snippets, which can significantly boost visibility and traffic. The tool identifies gaps in your content strategy by comparing your content with competitors and industry standards. This feature highlights missing topics or underdeveloped areas that can be improved to enhance topical authority.

Key Features

• Keyword Planner for topical authority
• SERP-based topic clustering
• Real-time traffic insights and historic trends
• Over 40 templates for various content types (e.g., emails, ads, product descriptions)
• Write with AI for generating coherent text based on context
• Instruct Mode for directing the AI with specific commands
• Built-in SEO scoring
• On-page optimization tips with automated suggestions

Pricing: Plans start at $39/month.

4. Copy.AI

Copy.ai is an AI-powered GTM content creation platform designed to help businesses, marketers, and individuals generate high-quality content quickly and efficiently. It has an intuitive interface that simplifies content creation, making it accessible even for non-technical users.

The platform adapts to different tones, styles, and languages, ensuring content aligns with brand voice or audience preferences. Copy.ai also generates personalized sales materials by analyzing call transcripts, saving time and improving client engagement.

Copy.ai also has advanced optimization features that help you add semantically related keywords and conduct competitor analyses. It provides recommendations to optimize your title tags and meta descriptions as well as finding opportunities to diversify your content.

Key Features

• Over 90 templates for blogs, social media posts, ads, product descriptions, and emails.
• Built-in tools for generating meta descriptions, title tags, and SEO-friendly content.
• Centralized “Infobase” for storing company information to streamline content creation.
• Personalized sales collateral generation based on client interactions.
• Seamless integration with CRM tools and other platforms.

Pricing: Free, with paid plans starting at $49/month.

5. Frase

Frase is an AI-powered content creation and optimization platform that specializes in helping users create high-quality, SEO-optimized content more efficiently. It combines AI writing capabilities with powerful research and optimization tools.

Frase generates detailed content briefs by analyzing top-ranking search results, helping users structure their content for maximum SEO impact. It identifies gaps in your content compared to competitors, enabling you to create more comprehensive and authoritative pieces.

The platform conducts SERP-based research, analyzing top competitors for your target queries to provide a blueprint for creating content that can outrank them. Their proprietary topic score compares how your content matches up against competitors and provides insights into how well your content is optimized for search engines.

As you edit your content to add more keywords and valuable content like links and images, your Frase content score will increase. You can compare your content score with the scores of top competitors for the target keyword to ensure your content will be competitive in SERPs. Frase will recommend ways to improve your content based on what your competitors have done to rank well.

Key Features

• Over 30 native templates and 100+ community templates for various content types.
• AI-powered outlines, briefs, and full-length articles.
• Analyzes top-ranking competitor content to provide insights into audience questions and trending topics.
• Insights into traffic growth and ranking improvements as well as competitor analysis for your target keyword

Pricing: Plans start at $15/month.

6. KoalaWriter

KoalaWriter is an advanced AI-powered writing tool designed to create high-quality, SEO-optimized, long-form content with minimal effort. It’s particularly well-suited for bloggers, marketers, and content creators seeking efficiency and precision in their workflows.

KoalaWriter generates fully formatted, SEO-optimized blog posts in one click, combining SERP analysis with real-time data for highly relevant content. It excels at creating Amazon affiliate articles by pulling live product data, reviews, and links to streamline affiliate marketing efforts.

Users can choose from 7 writing styles and 4 points of view or specify a custom tone to match their brand voice. It also integrates real-time search results and factual updates to ensure content is accurate and current.

KoalaWriter automatically analyzes SERP data for target keywords, extracting up to 100 semantically related keywords to include in the article. This ensures comprehensive topic coverage and boosts ranking potential.

The tool also features an Automatic Internal Linking tool that links content to related pages on your website based on your domain, improving site navigation and SEO. It also provides real-time metrics such as readability scores and content length to ensure articles meet both search engine requirements and audience preferences.

A single subscription provides access to both KoalaWriter for content creation and KoalaChat, a chatbot tailored for SEOs and content creators.

Key Features

• AI-powered generation of blog posts, product reviews, listicles, and more.
• Bulk writing mode for scaling content production.
• Auto-polish feature for human-like writing that avoids AI detection.
• Built-in SERP analysis to include relevant keywords and entities.
• Internal linking suggestions based on your website URL.
• Direct publishing to WordPress with one click.
• Embed AI-generated images and YouTube videos directly into articles.

Pricing: Plans start at $9/month.

7. Hemingway Editor

Hemingway Editor is a writing and editing tool designed to help writers craft clear, concise, and readable prose by providing real-time feedback and suggestions.

Hemingway Editor calculates a readability score based on factors like sentence length and complexity. This score helps users gauge how easy or difficult their text is to understand, aiming for an optimal grade level that appeals to a wide readership.

It uses a color-coding system to highlight complex sentences, passive voice, and readability issues within your content to help you write clear, easy-to-read content. The editor analyzes sentence structure and length, providing insights into how to break up long or convoluted sentences into more digestible parts. This improves the flow of the writing and enhances reader comprehension.

Hemingway Editor helps you refine your writing for clarity and simplicity and provides an instant readability grade level to help you understand the complexity of your sentences.

With Hemingway Editor Plus, users can utilize AI-driven features that suggest rewrites for highlighted sentences, making it easier to enhance clarity without extensive manual editing.

Key Features

• Highlights complex sentences in yellow
• Identifies passive voice in blue and helps transform it to active voice
• Flags adverbs and weak phrases
• Provides real-time readability scoring
• Suggests sentence simplifications and offers alternatives for wordy text
• Provides instant grammar corrections

Pricing: Free; paid plans start at $8.33/month or a one-time price of $19.99 for the desktop app.

Improve your Brand Visibility with Answer Engine Optimization

Answer engine optimization is the next phase of SEO. Marketers and brands need to shift content strategies to rank well in generative AI searches like AI overviews, Perplexity, ChatGPT, and Claude, while still ensuring high organic visibility in traditional search.

AI writing software can streamline your content strategy by creating SEO- and AEO-optimized content more efficiently. You can create your outline, conduct keyword research, and create a blog significantly faster than you could on your own.

If you’re looking to test out an AI visibility tool that can help you write authentic content optimized for SEO and AEO and receive personalized AI visibility dashboards, contact Goodie for early access to this one-of-a-kind platform. 

Frequently Asked Questions

The post 7 Leading AI Writing and AEO Software in 2025 appeared first on NoGood™: Growth Marketing Agency.

One thing that we know for sure – this is the golden era of social media where everything is about content. From long-form to short-form content, social media has changed the way people consume information and shop. Taking our findings from 2024, here are 8 social and community formats and concepts we predict will be trending in the new year.

1. Unhinged Content Will Rise

Personalities are outshining professionalism. In 2025, it pays to be creative instead of comfortable. Brands are stepping out of their comfort zones, showcasing their true brand voices to create authentic connections with their audiences. By creating a consistent narrative, brands become recognizable and remembered for what they say and do in a way that resonates with their customers.

In other words, it’s okay to push the boundaries a bit and be unexpected. The element of surprise will catch attention in the best way possible.

2024 Finding: Nutter Butter

The infamous Nutter Butter snack became an internet sensation almost overnight. Thanks to their TikTok account, the brand reached an entirely new audience with their disturbing, weird, and unhinged content. With the creation of characters like Aidan and Nadia, people were starting to enjoy the storyline, even though there’s no plot.

Not only have they gained millions of views using this strategy, but other brands like Dunkin began to take note and mimic a similar content style like them. People love a good story and personality – and unhinged content does just that.

2. Reactive Social Listening

Social listening is not just about solving problems anymore – it’s about playing along with what your customers are saying about you online and offline. Whether it’s in the comments section or in videos people make, brands will be reactive to the conversations people have about them.

Subtle hints or noticeable nods towards customer responses and reactions will continue to take place on brand channels. This is what it means to engage with your audience. Plus, it builds your community and develops trust as people see how much you care about their conversations.

2024 Finding: Chipotle

Remember when Chipotle teamed up with Spirit Halloween to make Chipotle Halloween costumes? Or when Chipotle released cilantro soap? These stunts weren’t necessarily planned in advance – these ideas were created by you, the audience. There were viral memes going around the internet, lashing at how Chipotle was under serving their bowls, so instead of directly addressing a problem, they made light of the situation.

It takes a lot for a brand to accept constant backlash, but Chipotle threw it back at their customers and memefied themselves, creating a fork, napkin, and Chipotle bag costume. As for the cilantro soap, it was an old concept, but with fan demand, they brought it back for real. In 2025, we’re going to see more brands bring on and offline conversations to real life.

3. IRL Events Will Grow

Communities are on the rise more than ever, as well as IRL events. Events like popups, exhibitions, and meetups will continue to spread like wildfire among brands. This is especially key for brands who are online only or exclusive where they can bring their experiences to real life with current and potential customers.

This is also an opportunity for postable moments. The more people show up to an event, the more people will film content and post about it on their socials, making brands visible and growing their community.

2024 Finding: Art Basel in Miami

The popular art exhibition became an influencer hotspot in 2024. Brands like Ulta and Stanley participated in this weekend event, flying influencers to record content and be a part of the moment. Influencers like Alix Earle – who is famous on TikTok – were able to post content from their perspectives like a GRWM, spots to see, and parties to go to.

People want to see more IRL events with their favorite brands. Due to the impact these events had, we’ll be seeing more opportunities to go to them.

4. Community > Influencers

As much as niche influencers are important to social strategies, there’s something we overlook – our customers. Communities are becoming more relevant and important as to reasons why someone commits to purchasing from a brand. Communities hold a certain advantage that niche influencers don’t – FOMO.

Customers are the ones who share those positive experiences about a brand with friends and family, prompting them to go to your brand and shop. Where influencers are already typically included in certain scenes, real customers are the ones experiencing a brand’s uniqueness, making others want to do the same.

2024 Finding: Chili’s Triple Dipper

The appetizer of the year was the Chili’s Triple Dipper. They didn’t become popular again because of their marketing – it was because of their customers. One person decided to film themselves eating the meal, and with a simple post, it soon had a domino effect. Nowadays, content is made by everyone. It doesn’t take an influencer for something to be noticed and popular; things happen at the right moments at the right time.

What stands out from a non-influencer perspective is the FOMO – others want to participate in the trend of posting the Triple Dipper for the cheese pull bit. It’s becoming obvious when influencers are promoting something for a quick buck, despite their efforts to be as genuine as possible. That’s where customers come in to share their unbiased thoughts and opinions, which are often more respected and trusted on social media.

5. Continuous Growth of Social Commerce

Short-form content like TikTok has changed the way we shop. Many brands are using social media platforms like TikTok or Instagram as an outlet to sell their products. Since purchasing habits are now influenced by online content more than ever, posts will become more shoppable. Businesses both big and small can profit from the opportunity to use their online presence and visibility to push purchasing decisions.

Considering we’re in a tight spot regarding whether TikTok will officially be banned or not, we’ll likely begin to see other social media apps mimic a format like TikTok Shop to make their platforms more shoppable. Instagram, Pinterest, and Facebook have already integrated shopping into their platforms, but we predict fixes, revamps, and additions to what’s in place. The easier it is to shop, the more people will swarm to their platforms to do the same as TikTok Shop.

6. Participation in Cultural Moments

We’re going to see more brands tapping into big trends and cultural moments in 2025. The moments of the year like Moo Deng, brat summer, and demure caught the attention of many. What better way for a brand to attract an audience than speaking their lingo? If brands can correctly contribute to online conversations that are already happening in a way that’s fresh, people will enthusiastically engage with it.

2024 Finding: Duolingo

This summer, Duolingo sent their employees in duo costumes to Charli XCX’s Sweat Tour. At first glance, it may seem silly and pointless, but it was a strategic guerilla marketing stunt. The birds were in the front row where everyone could see them, essentially getting others to post about them.

Yes, Duolingo did make a post about their appearance, but other fans did the majority of the marketing for them, making Duolingo some of the first posts to appear on TikTok when searching up “sweat tour” at the time.

It was a smart move because in August, brat summer was a popular trend and cultural moment for many. Duolingo decided to be a part of a conversation that was already happening, but found a way to bring a unique and fun twist to it while bringing it offline.

7. Employee Generated Content (EGC)

Employee generated content is on the rise. We’re seeing more brands showcase office content, boosting office culture and work life scenarios into social media. Customers love to see a behind-the-scenes look of who runs their favorite brands. Not only are employees some of the best ways to represent your brand – because they know everything about the brand – but they boost morale and trust, humanize your brand, and are cost effective.

2024 Finding: ClickUp

The brand ClickUp uses their in-office team members to create engaging work relationship skits with roles like HR and sales to make their content more relatable. Creating skits without a production team shows originality and organic thought. This way, customers of a brand can enjoy the product/service and appreciate the people who are the brains behind it.

8. Outbound Community Engagement

Commenting as a brand creates a story for you. Corporate brands who comment on other pieces of content increase their visibility and add personality to a faceless brand. It makes you wonder why they’re there, but you’ll give their comment a like anyways and maybe reply or stalk their pages. The more a corporate brand comments, the more people can create a narrative for the faceless voice of the brand, giving it character and a reason for people to talk about it.

No matter if the content is a viral video or calls out to a brand like yours, it’s a golden opportunity to comment and get some engagement with potential customers. There’s no harm in commenting. After all, the majority of people who consume content love to read the comments section for the juiciest opinions.

Social & Community Trends for 2025: Final Thoughts

In 2025, we expect to see lots of changes where brands will revisit and tweak their social strategies to meet the needs of their customers. Social media will continue to evolve where new formats and ideas will be brought to light, capturing the attention of consumers. One thing is for certain – nothing is permanent and brands will need to quickly adapt to these changes to appeal to audiences far and wide.

The post Social Media Marketing Trends & Predictions for Your Communities in 2025 appeared first on NoGood™: Growth Marketing Agency.

Why is Brand Loyalty Important?

If your audience doesn’t come to mind when thinking about brand loyalty, then you’re not taking advantage of its true meaning. Brand loyalty depends on the relationship you have with your audience and what you mean to them as a brand – those are the things that make them want to buy from again and again. 

With a proper relationship with your audience, your brand will thrive against your competitors that are fighting for your target audience’s attention. Here are 5 ways brand loyalty will make you stand out from the crowd.

1. Word of Mouth

Being a brand that’s talked about is one thing, but having your brand spread like wildfire amongst the mouths of your loyal customers is another. Your loyal customers become organic brand ambassadors for your brand. As they share their positive experiences with your brand, those they tell will head straight to you, which will drive organic growth. Bonus points if they’re willing to talk about you online. This not only makes what you do as a brand postable but it’ll also drive engagement to your platforms and boost visibility.

2. Competitive Advantage Against Others

Doing brand loyalty the right way means within your specific niche, your customers are going to stick with you. Competitors may try to target your customers, but if you’ve cultivated the right sort of relationship, it’ll be difficult to sway your customers away from your brand. Even if they’re offered discount prices, your customers are more likely to stick to what they know works for them.

3. Customer Lifetime Value

Over time, your loyal customers will spend the most on the products/services they love from you. From this, not only will your customer lifetime value increase but your brand will also remain steady during economic challenges because you can rely on your loyal customers to continue purchasing from your brand. Your customers hold great value in supporting your brand through different stages of growth.

4. Feedback = Improvement

Having a strong and loyal customer base doesn’t only contribute to how well your business does. As your customers care and shop from your brand, they’re more likely to take time out of their day to provide feedback on products/services that work or don’t work for them.

Providing feedback means they want to see improvement from a brand they enjoy and want to continue having a reason to shop with you. Customer feedback is important to consider when moving forward with new products/services. When a customer feels heard or recognizes something they had an issue with was fixed, it gives them more of a reason to trust your brand and stay.

How to Achieve Brand Loyalty

Brand loyalty isn’t easily achievable. Unless your brand is willing to take risks and be open minded, your current and potential customers won’t do the same with you. Here are 5 tips to gain trust from your audience.

1. Create Unique Experiences

Regardless of whether your brand is sold online or in stores, there are so many ways to bring your experience to life with your customers. For example: pop-ups. Brands like Rhode and REFY have perfected their strategy of bringing their brand to their customers for them to try in person.

Rhode isn’t sold anywhere in store, so by using pop-ups, they bring customer’s purchasing power to life with a fun and interactive experience. During a few of the Rhode pop-ups, they’ve brought out a food truck for people in line to try Hailey Bieber’s Strawberry Glaze ice cream. Hailey Bieber herself even showed up.

We’ve started to see many brands doing pop-ups, but the ones that are successful are actively thinking about their customers, giving them a time that they were happy they didn’t miss. Whether it’s sales, freebies, limited time products, or the space itself, it gives your audience something to post and look forward to.

2. Utilize Cultural Influence

Relevancy is key when trying to talk to your audience. Relating your brand to big cultural moments shows that you’re on the radar of what your customers know and are currently talking about. Not only will they trust your brand more, but this also gives them the opportunity to talk about you for the things you’ve done.

If we look at the brand Calm, a mental fitness app that creates meditation products, they bought 30 seconds of ad time during the election to give 30 seconds of silence. This reflected who they were as a brand and what their intentions were – to show up for the people. 

The result: everyone was a fan. Calm took a risk in making an ad during the presidential election, a risky subject, and made it as neutral as possible while making it about them. All in all, Calm was the perfect example of taking moments and making it yours while still thinking about who their audience is.

3. Practice Social Listening

Going back to the topic of customer feedback, brands can’t effectively take criticism and apply it to themselves without social listening. Giving their audience a chance to voice their concerns or praises means actively listening to what they have to say.

Whether it’s reading the comments section of your content across platforms, catching up on customer support emails, or watching content people make about your brand, these are ways to understand how people perceive your brand. Plus, it gives your brand a chance to fix what’s wrong to appeal to even more potential customers.

Cancel culture is a strong movement people online choose to participate in when there’s a lot of negative talk about a brand. The Korean beauty brand Tir Tir was on the verge of being canceled when they sent PR packages to influencers to try their foundations that came with an extended shade range. The problem was, their extended shade range did not match the skin tone of many of the black beauty creators they sent their products to. Many customers of Tir Tir were outraged with the lack of range and their false promises.

Digesting many pieces of feedback, Tir Tir went back to the lab and produced an updated range with more shades only a few weeks later to show that they care about making inclusive products for everyone. Tir Tir is a prime example of doing right by their customers, giving them what they want once they ask for it and, as a result, their customers continue to stay loyal.

4. Community Creation

Building a community with the people who love your brand strengthens your brand loyalty, trust, and recognition. It not only makes your audience feel heard but it also lets them feel like they’re a part of the brand. A brand’s identity is what strengthens the core of that community, and everyone takes part in loving and appreciating who they are. 

Looking at REFY, Co-founder Jess Hunt is all about wanting her audience to be a part of what her brand has to offer. In other words, influencer trips are out, community trips are in. Through REFY’s Instagram group chat, Jess Hunt invited some of the closest community members of REFY to an exclusive retreat, a testimony to their commitment of connection and authenticity. This retreat was nothing but a real life experience of what the brand exemplifies from their aspirational values to branded style.

Jess Hunt acknowledges that her community members are her influencers, because they’re the ones who show up for the brand and tell others about them. This also ties back to a pop-up they had where they let their customers test out their new concealer product before it was released to the public.

As someone who went to this pop-up, I can speak to how this event was meant for community members to personally have people from the brand find their shade and take professional headshots with the concealer on. The purpose this served was to feature them as models for each concealer shade on their website. REFY makes their community feel almost like family.

5. Storytelling > Selling

If you didn’t know, people nowadays love storytelling. When promoting new products or services, it’s not just about selling anymore. People want to see true connections from the brand employees to the product itself. Yes, it’s important to know who the product serves and what problem it solves. However, it’s the motive and message behind it that sells the product.

EGC or employee-generated content is on the rise and now is the best time to utilize this strategy. Why hire models and spokespeople to be in a campaign when you can use your employees, the people who are the brains behind your brand, to advocate for who you really are? 

Employees of your brand are the most genuine when it comes to showing up because they know basically everything about what you have to offer. Making testimonials, participating in trends, or shooting behind the scenes content means more to your audience than you think.

Storytelling also means making connections to the problem you’re trying to solve through your product versus acknowledging it and making claims your product can fix it. Lili Reinhart’s new skin care line Personal Day is doing what other celebrity skincare brands aren’t doing. She acknowledges the impacts acne has on mental health and uses her relationship with acne to sell the product instead of her celebrity status. Not only can her brand feel trusted, but her community can feel safe and heard with her brand knowing she advocates for those who’ve struggled like her.

Key Takeaways

• Be as memorable as possible. Compared to your competitors, what are you doing for your customers that has them talking about you to family and friends?
• Taking risks and being open-minded helps customers realize how far you’re willing to go for yourself and for them.
• Hearing is not the same as listening. Taking accountability when needed is the only way to go up.
• Influencers are out, communities are in. The best brand ambassadors you can get are from the people who shop with you the most.
• Telling a story versus selling a story are two different things. Sure, you can solve a common problem but what does that problem really mean to you?

The post Why Brand Loyalty is Foundational to Growth + 5 Tips to Achieve It appeared first on NoGood™: Growth Marketing Agency.

Why LinkedIn Marketing Matters

Let’s start with the facts:

• Over 1 billion people are members of LinkedIn, spanning across 200 countries/regions.
• 49 million people on the platform are job searching.
• LinkedIn launched in 2003, making it the oldest remaining social media platform.
• The premium subscriptions are up 55% year-over-year.
• 16.2% of US members are active on the platform every day.
• 40% of LinkedIn users engage organically with a page each week.

The numbers speak for themselves, but LinkedIn’s unique position as a professional social network sets it apart. With its vast membership, LinkedIn offers brands an enormous reach to an audience of decision-makers, industry experts, and engaged professionals actively seeking insights, products, and partnerships.

The following is your playbook to begin a LinkedIn marketing strategy for your brand, covering everything from optimizing your profile and company page to building an engaged community and positioning your brand as a thought leader. You’ll learn how to craft a content strategy that drives engagement, leverage LinkedIn’s unique features, amplify success through employee advocacy, and track performance for continuous growth.

Laying the Foundation: Optimizing Your LinkedIn Profile & Company Page

Before you begin executing your content strategy, you should create a rock-solid profile. Brand identity must be seamless. Begin with the essentials: a profile photo, bio banner, and headline that represents your brand as a whole.

Scrolling down the profile, you’ll see the “Overview” section. This is prime real-estate. Leverage this space to craft a memorable narrative around your brand. It’s often the first impression LinkedIn users have of your brand, so, rather than just listing historical facts or inputting a generic summary, let your personality shine. By the time users scroll down to read the overview, the story you write may make or break their desire to follow or contact you.

Your “Featured” section is another way to impress users scrolling your profile. Here you can highlight top pieces of content, featured articles, links, videos, or other media that showcases your brand’s mission, expertise, and people.

Pro Tip: take advantage of creating thumbnails for each featured asset to strengthen visual branding cohesion even further. Adding these extra details is worth it since maintaining brand consistency across all media makes your profile instantly recognizable, building trust with viewers.

Next, turn on “Creator Mode” in the “Resources” section of your profile. This feature triggers certain profile changes, increases discoverability, and provides access to more sharing tools and advanced analytics. Some of the valuable features include:

• Automatic followers through Connection requests
• Addition of topically relevant hashtags in your “About” section
• Ability to add an introduction link to drive traffic to your site or events
• Eligibility to be featured as a suggested creator
• Access to LinkedIn Live, Audio Events, and Newsletters
• Gain insights with advanced post and audience analytics

Finally, authenticity is your best asset. This goes for both building your profile and executing content strategy. A compelling profile reflects the brand’s true values while addressing the needs and interests of your audience that your brand can solve.

Other LinkedIn features to utilize and strengthen your profile include:

• Filming A Cover Story – a short video that plays when someone visits your profile page.
• Hiring Frames – address and promote more talent leads.
• Name Pronunciation – record display your name pronunciation live on profile.

Crafting a Content Strategy That Drives Engagement

Define Your Goals and Set Clear Objectives

Start by identifying up to three key objectives for your LinkedIn content strategy. Whether it’s increasing brand awareness, driving website traffic, community building and/or establishing thought leadership, your goals should be specific and measurable. Align these objectives with overarching business outcomes to ensure your content delivers tangible value.

KPIs to Measure Success

Define metrics to track progress, such as follower growth, average impressions, lead generation, engagement rate and/or Click-Thru Rate (CTR). For example, if brand awareness is your goal, focus on metrics like impressions, shares and profile visits; for driving traffic, source which pieces of content are producing peak clicks via CTR and link tracking. Clear KPIs keep your strategy focused and performance transparent.

Who Is Your Audience? What Do They Want or Need?

Identify who you’re speaking to by outlining your audience as personas; demographics, professional titles, industries, pain points, etc. Consider whether they’re decision-makers, entry-level professionals, or potential hires. Tailor your messaging to address their specific challenges or interests. Understanding what your audience values ensures your content resonates and inspires further engagement.

Creative Content Pillars and Themes

Define 3-5 core content pillars that reflect your brand’s mission, expertise, and audience interests. For example, these could include industry insights, product education, and employee culture. Break these pillars into subcategories to add variety to brand messaging and enable more detailed performance analysis within your content matrix.

Leveraging Content Formats That Boost Reach

Experiment with diverse content formats to find what resonates most with your audience. Leverage LinkedIn’s visual tools — like polls for quick engagement, PDF sliders or carousels for multi-step breakdowns, and branded visuals for cohesive identity — to stop the scroll, boost engagement, and illustrate key points effectively.

Heads up: LinkedIn’s algorithm is constantly changing. It’s crucial to stay on top of changes and announcements. Their latest change claimed to promote knowledge sharing, prioritizing content that offers valuable insights, advice, and expertise on industry specific topics, often niches.

Captivating Copy That Stops the Scroll

Your copy should immediately grab attention. If there’s no hook, you’re going to struggle with engagement. Whether through a compelling question, a controversial statement, or a shocking statistic, use concise, conversational language to keep readers engaged. Blend in clear calls to action (CTAs) that guide your audience toward a desired next step — like leaving a comment or clicking a link.

Consistent Content Publishing Schedule

Consistency builds trust and keeps your brand top of mind. Develop a posting schedule that balances frequency with quality. If you truly want to see growth, aim to post 5x a week. Like other social media platforms, timing is a factor. Test posting times and secure an optimal time when your audience is most active to ensure your content reaches them when they’re more likely to engage.

Timing goes beyond the hour. Strategically schedule content pillars by aligning themes with audience behavior. For example, post lighthearted polls later in the week as audiences unwind; share dense, educational content early in the week when energy for learning is higher.

Encouraging Interaction and Engagement

Incorporate calls to action (CTAs) that naturally invite responses, such as asking for opinions, encouraging DMs, or prompting comments with open-ended questions. The best way to receive natural engagement, for better or for worse, is to be blunt when stating strong opinions on topics that may be slightly controversial.

For example, try tapping into topics like working moms, remote work, salary transparency, Artificial Intelligence, cancel culture, mental health/burnout, etc. Engagement thrives when your content feels like a conversation rather than a speech into the internet abyss.

A/B Testing and Adapting Based on Insights

Run A/B tests on elements like hooks, copy-length, visuals, and posting times for at least two weeks to see what resonates. Analyze the data to identify patterns, and don’t be afraid to pivot your approach. A flexible strategy ensures you’re constantly improving and delivering content that truly engages.

This basic overview of LinkedIn content marketing strategy elements are crucial to establishing and maintaining an engaged audience. Note: Strong engagement will not happen overnight, especially if your brand is not a household name. Be patient. Continue to post consistently and experiment. Once you find what works, take it and replicate it.

Positioning Your Brand as a Thought Leader

The High Stakes of B2B Decision Making

B2B decisions carry a lot of weight. They’re subject to intense scrutiny at times, making decision makers and business leaders desire thought leadership on LinkedIn. These individuals look to credible thought leaders to guide their choices, seek perspectives that provide clarity, solve pressing industry related challenges, or inspire innovative ideas.

Consistently publishing authoritative, actionable content allows brands to position themselves as trusted experts, empowering them to shape and influence high-stake decisions.

Leaders at the top of their game actively self-educate on digital platforms, recognizing the need to stay ahead of industry trends and learn from others’ mistakes. With the constant economic changes and competitive nature of most industries today, decision makers crave smart, snappy, and valuable content. To stand out, your content must address current challenges, showcase unique solutions, and instill confidence in your expertise.

The Three Pillars of Thought Leadership

1. Industry: News, Insights, and Perspectives on the Future

Demonstrate your awareness of the larger market landscape and brand’s ability to anticipate shifts that could impact your audience. Build your brand as a trusted voice. Establish credibility and brand as an innovator.

2. Product: Education, Solutions, and Competitive Edge

Dive deep into your product/service, breakdown features and benefits. Demonstrate how it outperforms competitors. Go beyond promotion; offer real value through tutorials, case studies, or behind-the-scenes looks. Highlighting practical applications reinforces your brand’s expertise and helps decision-makers see your offering as the clear solution to their pain points.

3. Organization: Mission, Values, and the Community Behind the Brand

Showcase the heart of your brand. Share how your mission is integrated into every action of your organization and how the people bring your logo to life. Humanize the brand by emphasizing commitment to culture, ethics and community impact. Share employee stories, corporate social responsibility initiatives, and/or company milestones to build trust and develop authenticity that resonates with both clients and potential talent.

Corporate Thought Leadership vs. Personal Thought Leadership

There are two ways to go about creating thought leadership content on LinkedIn. Ideally, your brand should be executing both.

Personal thought leadership content focuses on individual career experiences while corporate thought leadership reflects a brand’s perspective and milestones.

But don’t be fooled – personal branding is vital at all career levels, whether a CEO, creative intern, or sales associate. Each offers unique value and has the power to influence the perception of a brand.

Tips to Standout

Relevancy is key. If your brand is not actively creating content around and engaging in trending conversations, you’ll be left in the dust. Identify areas with little or no existing content, and fill the white space with your brand’s voice and expertise. Build trust by ensuring your content is rooted in expertise and confidently contributes knowledge.

Finally, be concise. Top-performers across all industries are busy and don’t have time for lengthy posts. Get to the point in an entertaining way and ensure every published piece of content has a clear, intentional message.

Building an Engaged Audience to Create Community

Target audiences are more than consumers – they have interests, challenges, and passions that can be addressed in your content strategy. Don’t forget that they’re multi-faceted. Your brand can lean into personal interests, values, and concerns to plant the seed for deeper, more authentic connections beyond transactions.

The algorithm is your best friend. Get to know it and keep checking in to understand updates and changes from LinkedIn announcements and research. Most recently, the algorithm on LinkedIn has pivoted to favor content that educates and aligns with your brand’s personal expertise. Niche content is becoming more effective than it was 3-4 years ago on the platform. By narrowing your focus and consistently offering valuable insights within your niche, you increase the likelihood of engaging your audience and building credibility in that space.

If your goal is to receive engagement, you won’t achieve this without engaging on the platform yourself. Building a community requires consistent interaction. Respond to comments, acknowledge different perspectives, and tap into relationships with individuals who engage with your content. They took the time out of their day to comment or repost your content. These are the people most likely to become loyal followers and advocate for your brand.

Don’t limit engagement to your own posts. You should be leveraging the audiences of top brand voices on LinkedIn. In the comment sections of industry leaders and/or LinkedIn influencers, you should share expertise, offer a fresh perspective, and express agreement when relevant. This positions you as an engaged member of the community and helps expand your visibility to a wider, relevant audience.

While it’s important to celebrate your brand winning, don’t forget to be strategic in tapping into the conversation of other’s successes. Brands with a strong presence on LinkedIn implement this into their strategy to foster goodwill, strengthen relationships, and encourage reciprocal support within the LinkedIn community.

Leveraging LinkedIn Features to Enhance Reach

LinkedIn’s built-in features were created for a reason. Play around with them. They’re designed to enhance people’s experience on the platform but also play a key role in amplifying your content’s reach. The features offer various ways to connect with your audience, grow your network, and establish thought leadership within your industry.

Carousels

Multiple visuals as one post. Great medium to break down complex concepts, step-by-step guides, or share several examples at once. This is an engaging format that encourages people to swipe through each slide, which increases the time they spend interacting with your post, ultimately boosting its visibility in the algorithm. This feature is particularly effective for sharing educational content, product showcases, or thought leadership insights in a digestible and engaging format.

LI Live Streams

A medium to engage your audience in real-time. Live streaming content enables you to host Q&A sessions, product demos, or industry discussions, fostering direct interaction with your audience. A great way to diversify your content, generate visibility, and build a strong connection with audience members who are invested in your brand.

Polls

Polls are easy to execute and an effective way to engage with and gather your audience’s valuable feedback. They’re interactive, easy to share, and have a high engagement rate, making them an excellent tool for increasing reach and visibility. Polls also give your followers a sense of involvement, which can help build stronger connections with your brand. Engagement hack: The more simple the questions and answers you write, the more engagement you’ll receive. Audiences scrolling through the platform shouldn’t have to think hard about their answer.

Newsletters

Publishing long-form newsletters allows you to dive deeper into your brand’s expertise and trending topics while building credibility. Newsletters allow you to not only reach a larger audience over time but cultivate a dedicated audience that will receive your content directly in their inbox. If your brand currently has a running newsletter, I suggest extracting the most valuable bits and repurposing that content in the form of a snappy LinkedIn post first. If you’re interested in launching a newsletter, I suggest you develop and maintain strong follower growth and engagement first before diving into the goal of newsletter subscriptions.

Video Tab

The video tab is LinkedIn’s most recent venture, if you will. Video content is increasingly prioritized on LinkedIn, as we’ve seen with the success of short-video form content across other social media platforms as well. This tab is a critical tool to enhance engagement for those wanting to receive information or entertainment in a different form. Creating compelling visuals is key. Ask yourself, what will stop the scroll?

Groups/Events

Both of these hubs on the platform offer an opportunity to connect and create conversations within a community of professionals in your industry or with similar interests. Hosting or participating in events takes you a step further in increasing your brand’s visibility.

Collaborative Articles

This feature allows you to work alongside other experts in your field. LinkedIn’s AI identifies trending topics and suggests subjects based on those discussions. Then, the platform invites professionals, those considered thought leaders on those topics, to collaborate and contribute to the article. This not only increases the visibility of your content but also positions you alongside other credible voices in your industry, helping to expand your professional network and reach.

Suggestion: New features often don’t last. Be sure to experiment with new platform features to see if your brand’s audience is receptive and if the algorithm is boosting a specific format. If something is not working, move forward.

Amplifying Success with Employee Advocacy

Employee advocacy is an additional approach to consider when building a content marketing strategy. This tactic encourages employees to engage with and share content surrounding the brand. This supports unique experiences and expertise to amplify the brand’s reach.

When employees interact with company content, whether by commenting, sharing, or contributing their own personalized content, they enhance the authenticity and trustworthiness of the message. As Gen Z enters the workforce, building strong rapport beyond services on social media is increasingly vital.

For example, when employees share behind-the-scenes glimpses of company culture or personal milestones working for a brand, it provides a window into the organization’s values, helping to attract top talent and build stronger relationships with clients. By actively participating, employees become genuine brand ambassadors, expanding the content’s reach to their own networks, which drives both internal and external engagement.

In B2B marketing, decision-makers are more likely to trust content shared by individuals within their networks than corporate-driven, promotional messaging. This makes employee engagement an effective strategy to influence potential clients and partners.

Gen Z and Gen Alpha prioritize authenticity and transparency, favoring real stories and peer recommendations over traditional marketing. Employee advocacy resonates deeply with these younger generations and enhances brand credibility. Embedding this tactic into your LinkedIn strategy will build trust and tap into the growing demand for authenticity on social media.

Strategically Tracking, Measuring, and Refining Your Content

If you’re not actively analyzing performance and making changes, you will not see growth on LinkedIn, no matter how amazing your content is. The algorithm changes frequently, often more than other platforms, so as a creator, it’s crucial to adapt to changes and new priorities across socials to remain competitive.

Tips for Tracking Your Strategy

• Carve out a schedule for regular performance reports — both weekly and monthly — to allow your team to stay aligned and quickly respond to trends, news, or events relevant to your brand.
• Create consistency analyzing metrics: shares, views, engagement rate, competitor strategies, etc. You can identify what’s working, what’s not working, pivot your approach, and refine your goals for sustained growth in follower engagement and brand awareness.
• Analyze your competitors and/or platform influencers. What content formats are performing well? What’s their tone of voice? What are people commenting under their content? Where do they fall short? Are there white-space opportunities for you?

This ongoing process of testing, reviewing, and adjusting ensures that your content remains impactful and relevant. If you’re not invested in the numbers, you’re not invested in your growth.

Sustaining a Malleable Content Marketing Strategy on LinkedIn

To keep your LinkedIn strategy resilient, diversify content formats in your content matrix. Focus on three clear content pillars, such as industry insights, product education, and culture, to ensure variety while maintaining consistency.

Monitor and analyze performance regularly at daily, weekly, and monthly intervals to track engagement, reach, and trends, preparing you well for data-driven refinements. Engage with your audience daily by responding to comments and reacting to posts. Proactive engagement shows that your brand values relationships.

Collaborate with other brands, influencers, and industry leaders to co-create content, host events, or share expertise. Partnerships expand your audience, add variety to your content, and position your brand as a respected voice in the industry.

Stay agile by continuously experimenting, learning from performance data, and adapting to audience preferences and platform trends. You may be surprised by what your audience craves on LinkedIn. Let their engagement guide you to further success on the platform.

A successful LinkedIn marketing strategy is built on adaptability, consistency, and authentic engagement. The hardest part is simply starting.

The post LinkedIn Marketing Strategy: Playbook for the New Age of Social appeared first on NoGood™: Growth Marketing Agency.