Niche keyword research comes down to finding long-tail keywords that resonate with your target audience, driving engagements and conversions. These long-tail keywords are present in around 70% of searches, making them an easy target for marketers looking to drive engaged traffic. 

Understanding Search Intent

Search intent is the underlying motive behind a user’s online query — what they’re really looking to find. Recognizing this intent is a game-changer in keyword research because it guides you to the keywords that resonate with your audience’s needs. When you tap into the actual intent, you’re not just picking keywords; you’re matching your content to what your audience needs, whether that’s information, a product, or a solution to a problem.

There are four types of search intent: informational, navigational, commercial, and transactional. Informational intent means the user is looking for answers or insights, like “how to save energy at home.” Navigational intent is when someone is trying to reach a specific site, such as typing “Tesla official site.”

Transactional intent indicates readiness to buy or engage in a commercial activity, like “buy eco-friendly water bottle.” Commercial intent is when someone is in the research phase of comparing different products and companies, like “best electric vehicles.”

When content matches search intent, it usually results in better engagement and higher organic traffic. For instance, if a blog post answers a common question thoroughly, users are more likely to stay on the page, explore further, or even share the content. Shifting your focus to addressing specific user queries in blog posts leads to a noticeable uptick in both page views and user interaction.

Incorporating search intent into your keyword research isn’t just about picking the right words; it’s about understanding and meeting your audience’s needs at every step of their online journey.

4 Steps to Conduct Niche Keyword Research

Step 1. Define Your Target Audience

Start by asking yourself: Who are my ideal customers? What are their interests, needs, & pain points? Consider creating detailed buyer personas that include demographics, psychographics, and buying behaviors. Dive deep into their world — where do they hang out online? What kind of content do they consume? What questions are they asking that your product or service can answer?

Let’s look at an example. Consider Carla, a savvy marketer for a skincare brand. She noticed that her products weren’t getting the traction she expected. Instead of just throwing more content out there, she took a step back and decided to get to know her audience better.

Through surveys and social media interactions, she discovered that her target market was not just interested in skincare products but was also passionate about DIY beauty tips. With this insight, she tailored her content strategy to include DIY skincare recipes alongside promoting her products. The result? A significant increase in engagement and sales.

Platforms like Reddit, Quora, and Facebook groups can provide insights into the types of questions and topics your audience is interested in. Search for forums related to your niche by using search strings like “keyword + forum” to discover discussions that could lead to niche keywords.

Understanding your audience isn’t just about gathering data; it’s about seeing the world through their eyes. This empathy-driven approach ensures that your keyword research aligns with what your audience is genuinely interested in, setting the stage for more effective and targeted SEO strategies.

Think about who your target audience is holistically – what other products do they buy? What do they like to do? How old are they? Answering these questions will help you pinpoint the right keywords that resonate with your target customer, driving awareness, engagement, and ultimately conversions.

Step 2. Utilize Keyword Research Tools

Keyword research tools are your roadmap for planning out your niche keywords.

Google Keyword Planner is a great place to start. It helps you discover niche keywords by allowing you to filter out broad terms and focus on more specific, long-tail keywords.

Here’s a quick walkthrough: First, input a broad keyword related to your niche. Google Keyword Planner will then generate a list of related keywords, complete with metrics like monthly search volume and keyword difficulty. This insight enables you to spot opportunities where competition is low, but interest is high.

Ahrefs Keywords Explorer allows you to enter broad terms related to your niche and use filters like Search Volume, Keyword Difficulty, and Traffic Potential (TP) to identify low-competition, specific keywords that are ideal for niche targeting.

Identify informational queries by filtering for keywords with question modifiers like “what,” “why,” or “how,” which are useful for content creation. You can also filter for keywords that are likely to be featured in SERP features like AI Overview, People Also Ask, and Featured Snippets.

When you’re ready to create content, upload your blog or landing page to Frase to optimize for niche keywords and see where you match up against your topic competitors. When you add topic keywords to your content, Frase will highlight them and give you a content score to show you how well your content covers the topic. You’ll be able to compare your score to SERP competitors.

Step 3: Refining Your Keyword List

Once you’ve gathered a long list of potential keywords, it’s time to refine it into something more strategic. Start by sorting your keywords into categories based on topics or themes. This helps you see where the bulk of your opportunities lie and spot any gaps you might need to fill.

Make sure to balance those head terms — broad keywords that tend to have high search volume but also high competition — with long-tail keywords. Long-tails might have lower search volumes, but they’re often gold mines for niche markets because they attract more targeted traffic.

Next, dive into the fine details of each keyword’s relevance. Ask yourself: Does this keyword truly align with what my audience is searching for? Relevance is king, so focus on keywords that match user intent. You want keywords that not only bring traffic but also convert visitors into loyal customers.

Now, let’s talk numbers. You wouldn’t want to chase after a keyword with zero monthly searches, right? Use tools to check the search volume of your keywords. Ideally, you’re looking for a sweet spot — keywords with decent search volume but not so much competition that you’ll never crack the first page of search results. High-value keywords are those that strike this balance, offering potential traffic without an insurmountable fight for visibility.

Finally, don’t overlook the power of your intuition and industry knowledge. Sometimes, a keyword might not scream “high volume” but is incredibly relevant to your niche. Trust your gut on these occasions — it might just lead you to an untapped opportunity. Some keywords may not have search volume yet if they’re a part of an emerging topic, but this can be an opportunity for you to become one of the first voices in that area.

Remember, refining your keyword list is not a one-and-done task. SEO is dynamic, and so should be your keyword strategy. Regularly revisit and tweak your list based on trends, performance data, and evolving business goals. This ongoing refinement ensures your strategy remains sharp and effective.

Step 4. Analyze Competitors Keywords

The first step in competitive analysis is identifying who your main rivals are in your niche. Once you’ve got a list, tools like Ahrefs or Semrush can help you dive deep into their keyword strategies.

Start by analyzing the keywords that your competitors are ranking for. This can give you insights into what works in your industry and what gaps exist that you can fill. For instance, if a competitor is ranking for a broad term, see if there’s room for you to target more specific, long-tail variants.

Another method is examining the content that’s driving the most traffic to their sites. By understanding which topics resonate with their audience, you can find inspiration for your own content that might address similar needs but offer a new perspective or additional value.

Keep an eye on their backlink profiles as well. Identifying where your competitors are getting their backlinks from can reveal potential partnerships or content strategies that could benefit you. Perhaps there’s a niche publication or a blogger that frequently mentions your competitors. Reaching out to these sources with your unique content can open new pathways for traffic.

Successful marketers often share stories about utilizing competitor insights to carve out their own niche. For example, a small e-commerce site managed to increase its organic traffic by 35% after discovering that their main competitor neglected a specific subcategory of products. By focusing on content and keywords related to this overlooked area, they captured a segment of the market their competitor was missing out on.

Keyword Research Is an Ongoing Process

Niche keyword research requires constant monitoring and refinement to ensure you’re targeting the right keywords to convert your audience.

Your niche and target audience is constantly changing, so your keyword strategy must evolve as well. You can review your keyword list on a daily or weekly basis to ensure your content aligns with what your customers are searching for.

By regularly revisiting and updating your keyword research, you can uncover new opportunities, identify emerging trends, and maintain relevance in a saturated market. Embrace tools and analytics to monitor performance and adjust your strategy accordingly. Remember, the goal is not just to attract traffic but to attract the right traffic — those who are genuinely interested in what you offer.

The post Conducting Niche Keyword Research in a Saturated Market: 4 Steps to Follow appeared first on NoGood™: Growth Marketing Agency.

Search engines have evolved beyond Google and Bing, and now marketers need to write and optimize content for visibility in traditional search as well as answer engines like AI Overviews, Perplexity, Claude, and ChatGPT.

AI writing and AEO software can help you accomplish this through competitor analysis, brand AI visibility dashboards, and content gap analysis. These tools will help you optimize your content across all search platforms as they continue to become more advanced.

1. Goodie 
2. Jasper 
3. Scalenut 
4. Copy.ai
5. Frase 
6. KoalaWriter 
7. Hemingway Editor 

1. Goodie

Goodie is a leading AI content writer and answer engine optimization platform designed to help you create and optimize your content for brand visibility in LLMs like Perplexity, ChatGPT, and Claude.

The AI Content Writer will generate a blog post based on the parameters you set, including length, keywords, and brand guidelines. The tool draws insights from top results related to your target keyword. It starts with an outline and then continues to build content from there. You have the ability to edit your outline to add, remove, or customize certain sections to ensure the final output is exactly what you need.

When you set up your Goodie account, you’ll have the option to add your brand voice as well as an Author Stamp to help Goodie create authentic content that aligns with your larger brand tone as well as smaller particularities of the specific author.

The Author Stamp feature allows you to upload a piece of writing that you feel best showcases your natural writing style, and Goodie will use it to add a touch of your voice to all your generated content.

Similarly, the brand voice feature allows you to upload samples of writing that reflect your brand’s tone and style so your content always sounds on brand. The brand voice feature can be applied across your entire organization, and individual users may add their own personal touch with their Author Stamp.

In addition to creative content writing, Goodie provides answer engine optimization features, including insights into where your content is ranking in top answer engines. Goodie helps you act on these insights with personalized recommendations for optimizing your content for AI visibility.

Goodie’s AI visibility score shows you where your content ranks compared to your competitors in answer engines and provides insights for optimizing it. You can see where you are ranking for generative AI search results and where you have the opportunity to rank. The global feature allows you to assess AI overview rankings for the country-specific results.

Key Features

• AI Content Writer: Generate SEO- and AEO-optimized creative writing that sounds authentic. 
• Author Stamp: Add a touch of your own personal writing style to every blog post. 
• Brand Voice: Add your brand principles to infuse every piece of content with your unique voice.
• AI Visibility Insights: Learn where your brand is ranking in LLM searches. 
• Sentiment Score: Discover how your brand is perceived.
• Competitor Analysis: Find out where your brand is ranking in LLM searches compared to your top competitors. 

Pricing: Contact Goodie to unlock early access.

2. Jasper AI

Jasper AI is known for its ability to produce content that closely mirrors human writing styles, improving over time with use. One of Jasper’s key features is the ability to maintain a consistent brand voice. Users can upload documents or scan websites to establish a brand voice that Jasper can replicate across all content. Jasper supports the creation of diverse content types, from blog posts and social media updates to technical documents, making it very versatile for various industries.

The tool integrates with tools like SurferSEO to help users optimize content for search engines. It provides keyword research, SERP analysis, and suggestions for improving on-page SEO elements such as meta descriptions, title tags, and keyword placement.

With its Google Search Console integration as well, Jasper ensures content is always up-to-date by pulling real-time information from the top search results. This feature is particularly useful for refreshing old content or creating factually accurate new material.

Jasper provides real-time insights into content performance, offering suggestions to improve SEO scores, readability, and user experience. These analytics help users refine their strategies for better engagement and rankings.

Key Features

• Templates and Workflows: Jasper offers over 50 templates for different content types, allowing users to quickly generate tailored content. Workflows help streamline the writing process from start to finish.
• Jasper Chat and Commands: For more interactive content creation, users can engage with Jasper Chat or use plain language commands to guide the AI in generating nuanced outputs.
• AI Image Suite: This feature supports image generation at scale, complementing text-based content with visuals.
• Multilingual Support: Jasper can create content in over 30 languages, making it a versatile tool for global users

Pricing: Plans start at $49/month.

3. Scalenut

Scalenut is an AI-powered content creation and optimization platform designed to streamline the entire SEO content lifecycle. It combines advanced AI writing capabilities with robust SEO tools, making it a comprehensive solution for marketers, businesses, and content creators.

Their ​​Cruise Mode feature allows users to create long-form, SEO-optimized blog posts in as little as five minutes, significantly reducing time spent on content creation. Scalenut provides deeper SERP insights by analyzing the top 30 URLs and generating detailed research reports with FAQs, citations, and NLP terms.

Scalenut provides a real-time SEO score for content, evaluating it against over 200 ranking factors such as keyword density, meta tags, URL structure, and content depth. This score helps users understand the current optimization level and identify areas for improvement.

By analyzing SERP data, Scalenut offers recommendations for optimizing content to appear in Google’s featured snippets, which can significantly boost visibility and traffic. The tool identifies gaps in your content strategy by comparing your content with competitors and industry standards. This feature highlights missing topics or underdeveloped areas that can be improved to enhance topical authority.

Key Features

• Keyword Planner for topical authority
• SERP-based topic clustering
• Real-time traffic insights and historic trends
• Over 40 templates for various content types (e.g., emails, ads, product descriptions)
• Write with AI for generating coherent text based on context
• Instruct Mode for directing the AI with specific commands
• Built-in SEO scoring
• On-page optimization tips with automated suggestions

Pricing: Plans start at $39/month.

4. Copy.AI

Copy.ai is an AI-powered GTM content creation platform designed to help businesses, marketers, and individuals generate high-quality content quickly and efficiently. It has an intuitive interface that simplifies content creation, making it accessible even for non-technical users.

The platform adapts to different tones, styles, and languages, ensuring content aligns with brand voice or audience preferences. Copy.ai also generates personalized sales materials by analyzing call transcripts, saving time and improving client engagement.

Copy.ai also has advanced optimization features that help you add semantically related keywords and conduct competitor analyses. It provides recommendations to optimize your title tags and meta descriptions as well as finding opportunities to diversify your content.

Key Features

• Over 90 templates for blogs, social media posts, ads, product descriptions, and emails.
• Built-in tools for generating meta descriptions, title tags, and SEO-friendly content.
• Centralized “Infobase” for storing company information to streamline content creation.
• Personalized sales collateral generation based on client interactions.
• Seamless integration with CRM tools and other platforms.

Pricing: Free, with paid plans starting at $49/month.

5. Frase

Frase is an AI-powered content creation and optimization platform that specializes in helping users create high-quality, SEO-optimized content more efficiently. It combines AI writing capabilities with powerful research and optimization tools.

Frase generates detailed content briefs by analyzing top-ranking search results, helping users structure their content for maximum SEO impact. It identifies gaps in your content compared to competitors, enabling you to create more comprehensive and authoritative pieces.

The platform conducts SERP-based research, analyzing top competitors for your target queries to provide a blueprint for creating content that can outrank them. Their proprietary topic score compares how your content matches up against competitors and provides insights into how well your content is optimized for search engines.

As you edit your content to add more keywords and valuable content like links and images, your Frase content score will increase. You can compare your content score with the scores of top competitors for the target keyword to ensure your content will be competitive in SERPs. Frase will recommend ways to improve your content based on what your competitors have done to rank well.

Key Features

• Over 30 native templates and 100+ community templates for various content types.
• AI-powered outlines, briefs, and full-length articles.
• Analyzes top-ranking competitor content to provide insights into audience questions and trending topics.
• Insights into traffic growth and ranking improvements as well as competitor analysis for your target keyword

Pricing: Plans start at $15/month.

6. KoalaWriter

KoalaWriter is an advanced AI-powered writing tool designed to create high-quality, SEO-optimized, long-form content with minimal effort. It’s particularly well-suited for bloggers, marketers, and content creators seeking efficiency and precision in their workflows.

KoalaWriter generates fully formatted, SEO-optimized blog posts in one click, combining SERP analysis with real-time data for highly relevant content. It excels at creating Amazon affiliate articles by pulling live product data, reviews, and links to streamline affiliate marketing efforts.

Users can choose from 7 writing styles and 4 points of view or specify a custom tone to match their brand voice. It also integrates real-time search results and factual updates to ensure content is accurate and current.

KoalaWriter automatically analyzes SERP data for target keywords, extracting up to 100 semantically related keywords to include in the article. This ensures comprehensive topic coverage and boosts ranking potential.

The tool also features an Automatic Internal Linking tool that links content to related pages on your website based on your domain, improving site navigation and SEO. It also provides real-time metrics such as readability scores and content length to ensure articles meet both search engine requirements and audience preferences.

A single subscription provides access to both KoalaWriter for content creation and KoalaChat, a chatbot tailored for SEOs and content creators.

Key Features

• AI-powered generation of blog posts, product reviews, listicles, and more.
• Bulk writing mode for scaling content production.
• Auto-polish feature for human-like writing that avoids AI detection.
• Built-in SERP analysis to include relevant keywords and entities.
• Internal linking suggestions based on your website URL.
• Direct publishing to WordPress with one click.
• Embed AI-generated images and YouTube videos directly into articles.

Pricing: Plans start at $9/month.

7. Hemingway Editor

Hemingway Editor is a writing and editing tool designed to help writers craft clear, concise, and readable prose by providing real-time feedback and suggestions.

Hemingway Editor calculates a readability score based on factors like sentence length and complexity. This score helps users gauge how easy or difficult their text is to understand, aiming for an optimal grade level that appeals to a wide readership.

It uses a color-coding system to highlight complex sentences, passive voice, and readability issues within your content to help you write clear, easy-to-read content. The editor analyzes sentence structure and length, providing insights into how to break up long or convoluted sentences into more digestible parts. This improves the flow of the writing and enhances reader comprehension.

Hemingway Editor helps you refine your writing for clarity and simplicity and provides an instant readability grade level to help you understand the complexity of your sentences.

With Hemingway Editor Plus, users can utilize AI-driven features that suggest rewrites for highlighted sentences, making it easier to enhance clarity without extensive manual editing.

Key Features

• Highlights complex sentences in yellow
• Identifies passive voice in blue and helps transform it to active voice
• Flags adverbs and weak phrases
• Provides real-time readability scoring
• Suggests sentence simplifications and offers alternatives for wordy text
• Provides instant grammar corrections

Pricing: Free; paid plans start at $8.33/month or a one-time price of $19.99 for the desktop app.

Improve your Brand Visibility with Answer Engine Optimization

Answer engine optimization is the next phase of SEO. Marketers and brands need to shift content strategies to rank well in generative AI searches like AI overviews, Perplexity, ChatGPT, and Claude, while still ensuring high organic visibility in traditional search.

AI writing software can streamline your content strategy by creating SEO- and AEO-optimized content more efficiently. You can create your outline, conduct keyword research, and create a blog significantly faster than you could on your own.

If you’re looking to test out an AI visibility tool that can help you write authentic content optimized for SEO and AEO and receive personalized AI visibility dashboards, contact Goodie for early access to this one-of-a-kind platform. 

Frequently Asked Questions

The post 7 Leading AI Writing and AEO Software in 2025 appeared first on NoGood™: Growth Marketing Agency.

Brands and businesses simply cannot ignore this platform because of its mass appeal to the younger generation. If companies want to market to Gen Z, this is the platform to do it. However, similar to other social media platforms, marketing on this medium is not an easy task. You’ll need experts who’ve studied and experimented with the platform and have formed a deep understanding of the ins and outs of TikTok.

TL;DR: Top 16 TikTok Agencies for 2025

1. NoGood
2. The Influencer Marketing Factory
3. Fanbytes
4. Viral Nation
5. True North Social
6. Zorka Agency
7. Pulse Advertising
8. Ubiquitous
9. Neoreach
10. Obviously
11. Socially Powerful
12. HireInfluence
13. The Outloud Group
14. Moburst
15. LTK
16. House of Marketers

1. NoGood

Description: At NoGood, we take pride in being ByteDance’s inaugural growth partners in the U.S. and a frontrunner among TikTok studios. Our mission is straightforward: we help startups and enterprise companies grow using data-driven methods through two main parts of our business. Our performance arm ensures our client’s success, while our creative studio arm crafts engaging TikTok content.

Our TikTok Studio team has meticulously developed a community strategy emphasizing organic and paid content synergy. We implement a well-thought-out, multi-funnel 30-60-90 strategy. As a long-term creative and ad partner for TikTok, we possess experience and insights. We’re privileged to test beta features and campaign targeting, enabling our clients to maintain a competitive edge.

Our high-level insights and proven experiments lead to exceptional ROI for our clients. Our agency account’s remarkable growth is a testament to our expertise, achieving 100k followers in under 10 weeks.

Office Location: New York, Los Angeles, Miami

Year Founded: 2017

Team Size: 50-100 employees

Key Services: TikTok Creative and Social Strategy, Performance Marketing, Growth Marketing

Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto, AI

Case Studies: View all case studies.

Official TikTok Partner Status: Enterprise creative and agency TikTok partner

Agency TikTok Account: https://www.tiktok.com/@nogood.io

Featured TikTok Content: The Ultimate Guide To Using TikTok for B2B Brands (With Examples), TikTok Ads: The Complete Guide for Businesses and Brands with Examples

2. The Influencer Marketing Factory

Description: The Influencer Marketing Factory is an agency that works across many major social media channels, including TikTok. They focus on connecting your business with relevant TikTok influencers by identifying your business’s current and potential audiences. Once the agency understands your business goals, it strives to deliver exceptional results and ROI.

Office Location: Miami, FL

Year Founded: 2018

Team Size: 11-40 employees

Key Services: Influencer Marketing, Digital Marketing

Industries Served: eCommerce, Consumer, Retail

Case Studies: View all case studies.

Agency TikTok Account: Influencer Marketing Factory

3. Fanbytes

Description: Fanbytes is one of our TikTok marketing agencies that works with companies that focus primarily on the Gen Z demographic. Since the agency focuses on the 13-25-year-old audience, the team can guarantee results on platforms like TikTok for clients with its unique approach. Their expert team is made up of techies and industry professionals who understand how brands should connect with younger audiences.

Office Location: Clerkenwell, England

Year Founded: 2015

Team Size: 51-200 employees

Key Services: Digital Marketing, Mobile Marketing, Advertising, Community Management

Industries Served: eCommerce, Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: Fanbytes

4. Viral Nation

Description: Viral Nation has worked in many different industries including eCommerce, mobile apps, gaming, and CPG. Their expertise ranges from influencer marketing to performance marketing and across all platforms and channels like TikTok. The agency has a talented team that has created and delivered some of the most viral and successful campaigns for clients.

Office Location: Mississauga, Ontario

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Influencer Marketing, Content Creation, Social Media Marketing

Industries Served: SaaS, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Viral Nation

5. True North Social

Description: True North Social is a data-driven TikTok marketing agency that delivers measurable results for businesses of all sizes. They develop customized marketing plans based on their client’s goals and target audience. True North Social’s exceptional customer service and personalized approach set them apart from other agencies in the industry. They have years of experience in the field, a deep understanding of the TikTok platform, and a focus on delivering real results.

Office Location: Culver City, CA

Year Founded: 2013

Team Size: 11-50

Key Services: Social Media Management, PPC, Photography, SEO, Web Design

Industries Served: Consumer

Case Studies: View all case studies.

Agency TikTok Account: True North Social

6. Zorka Agency

Description: Zorka Agency creates engaging and profitable ads and stories. The agency works with major brands to develop innovative advertising campaigns on social media platforms like YouTube, TikTok, Snapchat, Facebook, etc. The team is effective in communication and offers useful market expertise.

Office Location: Limassol

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Influencer Marketing, Creative Strategy, Performance Marketing

Industries Served: Gaming

Case Studies: View all case studies.

Agency TikTok Account: N/A

7. Pulse Advertising

Description: Pulse Advertising is a market leader in influencer marketing and has partnerships with Instagram, TikTok, and Snapchat. The creative and media agency focuses on bridging the gap between exceptional creative, effective influences, and performance marketing.

Office Location: Hamburg

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Social Media Marketing, Influencer Marketing, Social Strategy

Industries Served: Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: Pulse Advertising

8. Ubiquitous

Description: Ubiquitous is a leading TikTok marketing agency that helps businesses to leverage the power of this popular social media platform. What sets Ubiquitous apart from other TikTok marketing agencies is their creative marketing approach, which focuses on creating compelling content that resonates with their client’s target audience. They have a team of skilled creatives, copywriters, and social media experts who work collaboratively to develop engaging TikTok campaigns.

Office Location: Los Angeles, CA

Year Founded: 2021

Team Size: 11-50

Key Services: TikTok, Instagram, YouTube

Industries Served: SaaS, Consumer, Food & Beverage

Case Studies: View all case studies.

Agency TikTok Account: Ubiquitous

9. NeoReach

Description: NeoReach is both a TikTok Marketing Agency and an Influencer Marketing Platform. Their proprietary TikTok database, Tikscore, is able to monitor the fastest-growing TikTok creators and rank top trends and songs. Their team of experts manages the end-to-end process of working with influencers, from sourcing and negotiating contracts to deploying campaigns and executing performance reporting.

Office Location: San Francisco, CA

Year Founded: 2011

Team Size: 10-15

Key Services: Influencer Sourcing, Performance Reporting,

Industries Served: SaaS, B2B, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Neoreach

10. Obviously

Description: Obviously is a full-service influencer marketing agency that works with clients from start to finish. They have over 400,000 influencers in their database and have an in-depth understanding of the social media landscape. They strive to create customized campaigns based on the needs of the business.

Office Location: New York, NY

Year Founded: 2014

Team Size: 11-50 employees

Key Services: Social Media Marketing, Influencer Marketing, Customer Acquisition

Industries Served: SaaS, Retail, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Obviously

11. Socially Powerful

Description: This agency guarantees results for its clients using performance data and insights. Whatever your business objective, Socially Powerful understands social strategies and delivers results for its clients in brand awareness, video views, app downloads, and sales.

Office Location: London

Year Founded: 2016

Team Size: 51-200 employees

Key Services: Influencer Marketing, Content Amplification, Brand Strategy

Industries Served: Consumer, eCommerce

Case Studies: View all case studies.

Agency TikTok Account: Socially Powerful

12. HireInfluence

Description: This agency is recognized as an elite influencer agency and delivers intent-driven influencer marketing campaigns. To deliver organic and authentic content, the agency works with brands and clients on strategy development, project management, marketing campaigns, and many other areas.

Office Location: Los Angeles, CA

Year Founded: 2011

Team Size: 11-50 employees

Key Services: Full-Service Influencer Marketing, Strategic Content, Creative Talent Sourcing

Industries Served: SaaS, Consumer, eCommerce

Case Studies: View all case studies.

Agency TikTok Account: HireInfluence

13. The Outloud Group

Description: Based in Detroit, Michigan, this 13-year-old marketing agency takes a straight-forward, no fuss approach to influencer marketing. Their new distribution arm, Outloud Media, focuses on creative content and growing social platforms through the relationships they have built with high-caliber influencers and creators.

Office Location: Detroit, MI

Year Founded: 2008

Team Size: 50+

Key Services: Influencer Marketing Strategy, Media Distribution

Industries Served: Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: N/A

14. Moburst

Description: Moburst is one of the global leaders in mobile app marketing. 46% of the world’s 15 apps with over 1 billion downloads work exclusively with Moburst. For clients looking to dominate the app store with conversion goals of app downloads, Moburst is for you! Through their data-driven approach to working with influencers, Moburst offers full-service campaign management, in-house video production, and performance monitoring.

Office Location: New York, NY

Year Founded: 2013

Team Size: 51-200

Key Services: Mobile Strategy, App Store Optimization, Media Buying

Industries Served: SaaS

Case Studies: View all case studies.

Agency TikTok Account: Moburst

15. LTK

Description: Founded in 2011, LTK offers services and features to TikTok influencers and marketers wishing to launch an influencer marketing campaign on the channel. Creators with a public social media profile may find new partnership opportunities and build shoppable links thanks to their large brand selection and user-friendly tools. Brands may be confident that LTK can help them reach the correct audience and connect them with the appropriate TikTok creators.

Office Location: Dallas, TX

Year Founded: 2011

Team Size: 501-1,000 employees

Key Services: TikTok, Account Growth, Campaign Management

Industries Served: eCommerce, Consumer

Case Studies: N/A

Agency TikTok Account: LTK

16. House of Marketers

Description: Early TikTok Employees and TikTok Partners established the TikTok Marketing Agency called House of Marketers in 2016. As one of TikTok’s early hires, managing director Inigo Rivero oversaw Partnerships and Strategy. Later, Inigo helped form the House of Marketers. House of Marketers is a group of skilled influencer marketing specialists with inside knowledge of TikTok’s operations. They use tested contemporary tactics to assist ambitious brands in connecting with Gen Z and Millennials.

Office Location: London, England

Year Founded: 2020

Team Size: N/A

Key Services: TikTok Influencer Campaigns, Influencer Strategy, TikTok Business Profile Content, TikTok Ad Content

Industries Served: SaaS

Case Study: View all case studies.

Agency TikTok Account: House of Marketers

Top TikTok Marketing Agencies: Final Thoughts

Partnering with the right TikTok marketing agency can significantly enhance your brand’s visibility and engagement on this rapidly growing platform. As we’ve explored, the top agencies each bring unique strengths, whether through influencer connections, data-driven strategies, or creative content development.

By selecting an agency that aligns with your specific goals and target audience, you can effectively navigate TikTok’s dynamic environment and capitalize on its potential for viral marketing. As trends continue to evolve, these agencies remain at the forefront, ensuring that your brand keeps pace and achieves remarkable growth.

Partner with the #1 TikTok Marketing Agency

Frequently Asked Questions

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But let’s face it—dabbling in AI without the proper expertise can be like navigating uncharted territory. That’s where AI marketing agencies come in. Automation agencies have the expertise and tools to use AI effectively, helping businesses stay ahead and outperform competitors.

In this article, we’re spotlighting the top 5 AI marketing agencies reshaping the industry as we know it with a range of services. These agencies are leading the AI revolution with new strategies and technologies, pushing brands forward in marketing.

So, if you’re ready to unlock AI’s full potential and take your brand to new heights, read on. The future is now, and it’s time to embrace it with open arms.

Here’s what we’ll cover:

1. The top 5 AI marketing agencies in 2024
2. A look into the future: Marketing AI
3. Frequently asked questions

The 5 Best AI Marketing Agencies in 2025

1. NoGood

Description: NoGood runs one of the leading AI marketing labs in the space. We are certainly not just another marketing agency—we are your dedicated growth partner, committed to unlocking your unique growth loops and maximizing your revenue potential. Our team of growth strategists and engineers uses artificial intelligence to supercharge marketing growth and help businesses grow quickly and achieve better results than expected.

When you partner with NoGood, you’re not just getting a run-of-the-mill marketing team. Instead, you’re getting access to an experienced growth squad that understands your business inside and out.

The core of our strategy lies in our belief in the power of connections between people and ideas. We know that when the right elements come together, anything is possible. That’s why we’re hyper-focused on increasing your revenue and driving tangible results.

But what sets NoGood apart from the competition? It’s our relentless dedication to innovation and continuous improvement. We built our own proprietary AI software Goodie to help marketers and brands optimize their content and understand their brand visibility in answer engines. We use insights from thousands of experiments conducted with successful enterprise brands and startups to refine our growth playbook explicitly tailored to your business.

Office Location: New York (HQ), Los Angeles, Miami

Year Founded: 2017

Team Size: 50-100 employees

Key Services: AI Marketing Services, SEM, SEO, Content Marketing, CRO, Email Marketing, Fractional CMO, Video Marketing, Performance Branding, UX/UI Design, Marketing Automation, AI-Powered Analytics

Industries Served: SaaS, B2B, Consumer, Healthcare, Fintech, AI

Noteworthy projects and clients: Inflection AI, Oura, SteelSeries, Clearbit, and Microsoft

Case studies: View all case studies.

2. Major Tom

Description: Major Tom represents the future of digital marketing. They are an innovative full-service agency designed to empower organizations to navigate the complexities of today’s competitive landscape. Major Tom has a team of top specialists from around the world. They’ve been helping partners from strategic locations in New York, Toronto, and Vancouver since 2000.

At Major Tom, they combine top-level consultancy with the implementation and technological expertise of a leading agency. Their mission is clear: cut through the noise and give organizations the clarity they need to thrive.

Major Tom has a team of well-trained marketing professionals dedicated to developing and executing effective strategies.

Office Location: Vancouver, British Columbia

Year Founded: 2000

Team Size: 51-200 employees

Key Services: SEO, Creative Content Marketing, Marketing Automation, Online Advertising, Content Strategy, Web Development

Industries Served: Technology, Financial Services

Case studies: View all case studies.

3. SmartSites

Description: SmartSites stands out as a marketing agency known for its ability to deliver above-and-beyond results. SmartSites works with businesses of all sizes from startups to Fortune 500 companies.

SmartSites’s dedication to embracing new technologies, particularly in AI-powered strategies, sets it apart. Co-founders Alex and Michael Melen are thought leaders in leveraging AI for SEO, possessing a deep understanding of its impact on marketing strategies.

Their expertise in navigating the complexities of Google’s generative AI and its implications for paid search and organic marketing efforts makes them a clear option. SmartSites has an impressive track record of success, with over 100 5-star reviews since their inception in 2011.

Their commitment to client satisfaction is represented by their 97% satisfaction rating from Dun & Bradstreet. By consistently exceeding client expectations and delivering data-driven solutions, SmartSites continues to set the standard for excellence in the marketing industry.

Office Location: Paramus, NJ

Year Founded: 2011

Team Size: 201-500 employees

Key Services: Online Marketing, Web Design, PPC Advertising, Social Media Marketing, Email Marketing, Search Engine Marketing

Industries Served: Health, Automotive, Retail

Case studies: View all case studies.

4. Single Grain

Description: Single Grain has evolved from its origins as an SEO agency into a powerhouse full-service digital marketing firm with a decade of expertise. Single Grain specializes in SEO, PPC, CRO, and content marketing. They work with industries like SaaS, eCommerce, and education. They have worked with major companies like Amazon, Uber, Lyft, Airbnb, and Nasdaq.

What sets Single Grain apart is their use of AI innovation in their marketing strategies. Leveraging generative AI, Single Grain pushes the boundaries of traditional marketing practices.

They use AI-assisted content creation techniques to make engaging content that’s optimized to create the most impact and get the most bang for your buck. Their utilization of AI-powered SEO enables them to enhance organic search visibility on a massive scale, driving traffic and boosting conversion rates.

Single Grain doesn’t stop there – they also include programmatic CRO. They dynamically optimize web content and conversion strategies, ensuring every aspect of the customer journey is finely tuned for success. CEO Eric Siu and the entire Single Grain team exemplify this commitment to innovation, continually pushing the envelope in AI technology and marketing strategies.

Office Location: Remote

Year Founded: 2009

Team Size: 51-200 employees

Key Services: Search Engine Optimization, Programmatic SEO, Content Marketing, Paid Advertising, CRO, Performance Creative

Industries Served: SaaS, eCommerce, Education

Case studies: View all case studies.

5. NeoReach

Description: NeoReach is a global influencer platform that helps create original influencer campaigns for brands while connecting influencers with leading brands like NVIDIA and Netflix.

The influencer marketing landscape is filled with challenges like fraudulent engagement and fake followers, but NeoReach remains at the forefront of integrity and authenticity. Leveraging AI-based fraud detection technology, NeoReach evaluates and verifies the credibility of influencers’ audiences to help brands find the right partners for their campaigns.

This innovative approach ensures brands partner with genuine influencers, safeguarding their campaigns’ integrity and reputation and fostering authentic connections with audiences for better results.

Office Location: San Francisco, California

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Influencer Marketing, Influencer Outreach, Blogger Outreach, Paid Media Ads, Fraud Detection, Marketing Services

Industries Served: Crypto

Case studies: View all case studies.

A Look into the Future: Marketing AI

One area where AI is expected to play a big role is in personalized marketing. As user behaviors change and consumer expectations grow, brands will continue to turn to AI-powered solutions to deliver targeted and personalized experiences at scale. By leveraging AI algorithms to analyze customer data, marketers can gain actionable insights into preferences, customer behaviors, and intent, enabling them to tailor their marketing efforts with unparalleled precision.

AI-driven predictive analytics is set to become a standard of marketing strategy, allowing brands to anticipate consumer trends, identify emerging opportunities, and adapt their campaigns in real-time. Having the predictive power of AI, marketers can stay one step ahead of the competition, optimizing their strategies for maximum impact and ROI.

AI-powered automation is expected to streamline marketing workflows, freeing up valuable time and resources for strategic initiatives. From automating repetitive marketing tasks to orchestrating complex multi-channel campaigns, AI-driven automation promises to increase efficiency, agility, and scalability, enabling marketers to focus on high-impact activities that drive business growth.

Frequently Asked Questions

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The same rings true for AI search engines. Although they have a smaller market share than Google, we’re still seeing a rise in the number of searches in LLMs like Perplexity, ChatGPT, and Claude. The growth of AI search engines is not slowing down, and brands need to be prepared for the new frontier of SEO.

So what does this mean for marketers? You’ll need to improve your AI brand visibility in LLMs and Google AI overviews. We’ve rounded up the top five tools to help you write and optimize content for answer engines, track generative AI performance insights, and see how your content measures up to your competitors.

Top 5 Generative AI Visibility Software Platforms

1.Goodie

Goodie is an answer engine optimization platform designed to help you create and optimize your content for visibility in top LLMs like Perplexity, ChatGPT, Claude, and Gemini. It’s the first tool of its kind offering all-in-one content writer, competitive research, and optimization tools, designed to help you rank higher in generative AI search results.

The AI Content Writer feature helps you create AEO- and SEO-optimized creative content. It’s equipped with an “Author Stamp” where you upload your best piece of writing and Goodie will analyze it to make future content sound like you. The AI Content Writer pulls information from top sources and adds creative examples, anecdotes, and keywords to optimize for both traditional search, LLMs, and user experience.

Goodie’s AI Visibility feature helps you understand your brand visibility and determine how your content is performing in LLM searches. This tool helps you optimize your content for AEO to rank higher in LLM search results. You can compare your AI visibly against your competitors to find areas of improvement. Goodie also measures your Sentiment Score, revealing how perception of your brand is trending across all LLMs.

Goodie eliminates the need for manual AI visibility monitoring and advanced AI expertise by automating your performance reports in personalized dashboards.

Key Features

• AI Visibility Insights: Learn where your brand is ranking in LLM searches.
• Sentiment Score: Discover how your brand is perceived.
• Competitor Analysis: Find out where your brand is ranking in LLM searches compared to your top competitors.
• AI Content Writer: Generate SEO- and AEO-optimized creative writing that sounds authentic.
• Author Stamp: Add a touch of your own personal writing style to every blog post.
• Brand Voice: Add your brand principles to infuse every piece of content with your unique voice.

Pricing: Contact Goodie for a personalized estimate.

2. HubSpot AI Search Grader

HubSpot AI Search Grader is designed to help businesses evaluate their visibility, sentiment, and share of voice in AI-powered search engines. It provides actionable insights to optimize brand performance in generative AI search results. The tool analyzes the tone of AI-generated responses about your brand and informs you of your brand’s share of voice across LLM platforms.

AI Search Grader currently supports GPT-4o and Perplexity, with plans to expand coverage to other AI platforms.

Key Features

• AI Visibility Analysis: Tracks how often and where your brand appears in AI-generated search results, offering a “report card” with a performance score.
• Sentiment Analysis: Uses natural language processing to determine if AI platforms describe your brand positively, negatively, or neutrally.
• Share of Voice (SOV): Measures how your brand compares to competitors in terms of mentions in AI responses, highlighting opportunities to improve visibility.
• Competitor Insights: Allows users to analyze competitors’ performance alongside their own, providing a comparative edge.

Pricing: Free

3. Ahrefs Keyword Explorer

Ahrefs helps you monitor where your brand ranks in Google AI Overviews. You can filter your keywords by different SERP features to see exactly which keywords your content ranks for.

In Ahrefs Keyword Explorer, the “AI Overviews” filter allows you to identify keywords that are likely to trigger an AI Overview feature in Google search results. This provides quick information about which keywords are most likely to display a summary box at the top of the search page, all without needing to leave the site. This filter helps you target keywords where your content could be prominently featured in this format and can help you determine where to focus your answer engine optimization efforts.

Key Features

• Competitor Analysis: Analyze competitors’ keyword strategies, allowing users to identify content gaps and opportunities.
• Trend Analysis: Track keyword performance over time to forecast search popularity trends, enabling proactive strategy adjustments.
• SERP Features: Identify where your content ranks for SERP features like AI Overviews and featured snippets.

Pricing: Keyword Explorer is included with all Ahrefs Subscriptions. Plans start at $129/month

4. SE Ranking AI Overviews Monitor

SE Ranking’s AI Overviews Monitor enhances visibility in AI-powered search results by helping you track and monitor your appearance across platforms. You can access archived search results with AI-generated answers to analyze trends and changes over time. You can also compare your performance against competitors in both traditional search results and AI-enhanced SERPs.

All subscription plans include basic AI Overview tracking features, with advanced capabilities available as add-ons. SE Ranking also offers a free trial to explore its tools before committing to a subscription.

Key Features

• AI Snippet Tracking: SE Ranking allows users to monitor which keywords trigger AI Overviews and whether their website is featured within these snippets. This includes tracking competitors’ presence in AI-generated results.
• Source Analysis: The tool identifies the domains and URLs referenced in AI Overviews, offering insights into their authority, referring domains, and keyword rankings. This helps refine content strategies for better inclusion in AI-driven results.
• Search Intent Insights: By analyzing the intent behind queries triggering AI Overviews, users can align their content with user needs more effectively.
• Traffic Estimation: Unlike Google Search Console, SE Ranking estimates potential traffic from AI Overviews, helping users predict the impact of their SEO efforts.

Pricing: Plans start at $11/month

5. Semrush

SEMrush helps you analyze how AI Overviews affect search visibility and potential traffic. Their keyword research features allow you to track keywords that have AI overviews and provide insights on where you’re already ranking. You can see where you match up against your competitors and even look at country-specific AI Overview reporting (currently available for US, UK, and India).

Their Copilot AI assistant helps you identify optimization opportunities so you can have a better chance of ranking in AI Overviews. You can also filter for AI Overview opportunities using their Keyword Magic Tool.

Key Features

• Position Tracking: Monitor your website’s visibility within AI Overviews, with the ability to see which keywords trigger AI-generated results.
• Organic Research: Track the number of keywords ranking in AI Overviews for a specific domain.
• Keyword Magic Tool: Filter keyword results to show AI Overview opportunities.
• Semrush Sensor: Provides insights into AI Overview prevalence across different industries.
• Copilot: An AI assistant that works across different SEO tools to provide backlink analysis, competitor performance insights, and keyword opportunity identification.
• Listing Management Tool: Incorporates ChatGPT features to help users reply to online reviews faster and find higher-quality keywords for local business listings.

Pricing: Plans start at $139/month

Improve Your AI Brand Visibility with Answer Engine Optimization

Answer engines are the new frontier of search, and brands need to adjust their SEO strategies to remain on top. AEO helps you improve your AI visibility so you can continue to drive leads and conversions while gaining brand awareness. This technology is still evolving, but there are some excellent software platforms available now that can help you optimize your content for answer engines. From AI content writing to performance insights, AI visibility software is the best new SEO tool on the block.

If you’re looking to test out an AI visibility tool that can help you write authentic content optimized for SEO and AEO and receive personalized AI visibility dashboards, contact Goodie for early access to this one of a kind platform.

Frequently Asked Questions

The post Best Generative AI Visibility Software in 2025 appeared first on NoGood™: Growth Marketing Agency.

However, with the rise of DTC brands comes fierce competition. As more companies enter the market, dominating search results is essential for success. Statistics show that 75% of users never scroll past the first page of search results, highlighting the critical need for effective search engine optimization (SEO) strategies. Implementing strong SEO practices not only enhances visibility but also drives organic traffic, which is vital for sustainable growth.

In this blog we’ll cover 6 strategies for optimizing your eCommerce store for SEO to improve organic visibility, rankings and conversions.

Drive organic traffic and boost conversions.

Why SEO is Essential for eCommerce

Organic search is one of the most valuable channels for eCommerce brands. Since the majority of your customers are purchasing from your store through search, it’s essential for brands to maximize visibility on this channel. Organic search traffic tends to have higher conversion rates compared to other channels, as users coming from organic results are often more engaged and have a higher intent to purchase.

When your site ranks higher on search engine results pages (SERPs), you’re more likely to be seen by shoppers actively looking for the products you offer. This increased visibility doesn’t just bring more eyeballs to your virtual storefront; it translates into higher chances of converting visitors into loyal customers.

Incorporating effective SEO strategies means aligning your website with the ever-evolving algorithms of search engines. This involves a mix of keyword research, technical tweaks, content creation, and link-building efforts. Each component plays a role in enhancing your site’s authority and relevance, making it more attractive to both search engines and users.

6 SEO Strategies to Optimize Your eCommerce Site

1. High-Quality Content Creation

Creating high-quality content is like planting seeds for future growth. Not only does it engage your audience, but it also significantly boosts SEO rankings. So, how do you keep your content garden blooming? Start by brainstorming fresh ideas. User-generated content is a goldmine; think reviews, testimonials, or even customer stories. These not only add authenticity but also provide a steady stream of relevant material.

Blog posts are another powerful tool in your content arsenal. Dive into topics that resonate with your audience, offering insights and solutions to their problems. This not only positions your brand as an authority but also targets informational keywords that enhance brand awareness. For instance, a clothing retailer might blog about sustainable fashion trends or styling tips for different seasons.

Consistency is key. Regularly updating your content keeps it relevant and encourages search engines to visit your site more often. It’s like keeping a conversation going — it builds a relationship with your audience. Incorporate content marketing strategies that focus on storytelling. Share your brand’s journey, values, and impact of your products on the environment or community. This not only differentiates your brand but also creates an emotional connection with your audience.

Visual content shouldn’t be overlooked. High-quality images and videos can make your content more engaging. For example, a video tutorial on how to use a product can be both informative and shareable, increasing your reach.

2. Link Building and Backlinks

Navigating the world of link building can feel daunting, but it’s vital to boosting your eCommerce SEO. Quality backlinks give your site credibility and improve your search engine rankings. So, how do you snag one?

One effective method is through collaborations and partnerships. Consider teaming up with complementary brands or influencers to create content that naturally includes links to your store. This not only expands your reach but also enhances your backlink profile. Guest posting is another golden opportunity. By contributing valuable content to reputable blogs or sites, you can earn backlinks while showcasing your expertise.

Building a strong backlink profile isn’t just about getting more links; it’s about getting the right ones. Focus on securing backlinks from authoritative sites within your industry. These source should have a high domain rating. These carry more weight with search engines, significantly boosting your rankings.

Think about creating shareable content — infographics, how-to guides, or engaging videos that others would want to link to. You could also reach out to industry publications or blogs with a compelling pitch for why they should feature your content.

Don’t underestimate the power of broken link building, either. This involves finding broken links on relevant sites and suggesting your content as a replacement. It’s a win-win: they fix their broken links, and you gain a valuable backlink. Remember, while quantity is important, quality reigns supreme. Each backlink should be a step towards establishing your eCommerce site as a trusted authority in your niche.

3. Technical SEO

Structured Data

Structured data, also known as schema markup, helps communicate to search engines what your content is about. For example, you can add product schema to all of your product pages to tell search engines your prices, availability, shipping info, and return policies. Review schema will even display your ratings and reviews. This data will be displayed next to your product pictures and descriptions directly in search results.

Types of Schema Markup

Four types of schema markup that are directly related to eCommerce SEO strategies include:

• Product: This type of markup can be used to provide detailed information about products (product name, description, price, availability, shipping info).
• FAQ: This markup allows you to present frequently asked questions and their answers directly in the search results. It enhances user experience by providing quick answers without needing to click through to a website. 
• Review: Used to display ratings and reviews for products or services, this schema enhances credibility by showing user feedback directly in SERPs. 
• Video: For websites with video content, this markup helps display video thumbnails and descriptions in search results, increasing the likelihood of clicks. 

Page Speed

Your website speed is a significant factor for your search rankings as well as user experience. If your checkout process is slow, users are likely to abandon your site before completing their purchase.  

Google favors websites with fast page speed and a healthy Core Web Vitals score.

Tips to Optimize Site Speed:

• Remove excess/unused javascript and CSS from your website.
• Optimize image file size by reducing the dimensions to how they will be displayed in browser.
• Use an automatic cacheing plugin to remove excess data from your website.

Optimize for Mobile

Mobile devices account for 66% of all online sales. Google also prioritizes mobile-friendly websites in its rankings, making responsive design essential for improving search visibility and user engagement. Responsive design ensures that your site adapts seamlessly to various screen sizes, providing an optimal viewing experience across devices. All font should be legible without zooming, so you’ll need to use a font that’s at least 16px.

4. On-Page SEO

Optimize Product Pages

Each product should have a unique description that provides comprehensive details about its features, benefits, and specifications. You should aim for at least 300 words that include relevant keywords that align with search intent. Longer descriptions (over 1,000 words) can also improve rankings by providing more context for search engines. You can include a short description next to your product pictures then add a more detailed description below.

For your product photos, use high-resolution images and optimize them with descriptive alt text that includes relevant keywords. This not only helps with SEO but also improves accessibility for users with disabilities.

Create a Seamless Checkout Experience

Reduce the number of fields in any form to just the essentials. For example, combine first and last name fields into one “Full Name” field. This helps prevent user fatigue from moving the cursor to multiple boxes. 

You can also implement progress indicators to show users how far along they are in the checkout process. This transparency helps manage expectations and reassures customers about the time commitment involved.

It’s also important to enable auto-fill options for forms to save users time. For instance, when a user begins to enter their address the field can search maps for their address and pre-fill their full mailing address for them.

Before users move to the checkout screen, clearly display all costs upfront, including shipping fees and taxes, to avoid surprises at checkout that could cause customers to abandon cart.

Include various payment options such as credit cards, PayPal, Apple Pay, and Google Wallet. Offering guest checkout options can also enhance convenience and reduce barriers to purchase.

URL Structure

A well-crafted URL not only helps search engines understand the content of your pages but also provides potential customers with clear expectations about what they’ll find. 

Incorporate keywords that accurately describe the content of the page. For example, instead of using a generic URL like www.example.com/product123, a more descriptive URL would be www.example.com/shoes/running-shoes. This not only helps search engines identify the page’s topic but also improves click-through rates as users can see what to expect before clicking.

When creating URLs, use hyphens (-) to separate words instead of underscores (_) or spaces. Search engines treat hyphens as word separators, which improves readability and indexing. For instance, www.example.com/womens-running-shoes is preferable to www.example.com/womens_running_shoes.

Ideally, keep your URL structure to a maximum of three hierarchical levels (e.g., www.example.com/category/subcategory/product). This approach strikes a balance between categorization and simplicity, making it easier for users to navigate your site.

If you have similar products that might generate duplicate content issues (e.g., different sizes or colors), use canonical tags to indicate the preferred version of a page to search engines. This prevents potential penalties for duplicate content while ensuring that users land on the most relevant page.

Customer Reviews

Customer reviews and ratings are used by Google for rich results and Google AI Overview. They also help signify trustworthiness and authoritativeness to Google as well as social proof to users. 

Customer reviews are also particularly helpful in voice search results as voice assistants may read off customer reviews when responding to user queries. For example, if someone asks a voice assistant what are the ‘best cookware sets for gas stoves’ the voice assistant may read off a review that mentions using the product with a gas stove.

5. Optimizing Site Architecture

A well-organized site structure is crucial for both users and search engines. Imagine walking into a store that has no labels or signs on the aisles — frustrating, right? The same goes for your online store. A logical site hierarchy, with clearly defined product categories, makes it a breeze for customers to find what they’re looking for and helps search engines understand your site better.

Start by categorizing your products in a way that makes sense. For instance, if you’re selling electronics, break it down into subcategories like “Smartphones,” “Laptops,” and “Accessories.” This hierarchy guides users and allows search engines to index your pages more efficiently. All of these categories should be accessible from your main navigation so users can find what they’re looking for with the fewest clicks possible. 

Each page on your website should be no more than two to three clicks from the homepage. If your content is buried deep in your website architecture, it will be difficult for users to find the products they’re looking for. When users have to click too many times to reach a certain page, that creates a user experience issue called ‘excessive clicking.’

6. Keyword Research

At its core, keyword research helps businesses optimize their websites and product pages for search engines. By identifying relevant and high-traffic keywords, eCommerce sites can enhance their visibility on search engine results pages (SERPs).

This increased visibility is essential because higher rankings correlate with more clicks; for instance, the first organic result in Google receives about 28% of all clicks, while the tenth result garners only 2.5%. Thus, targeting the right keywords can lead to a substantial increase in traffic.

Long-tail keywords — phrases that are longer and more specific — are particularly valuable in eCommerce SEO. These keywords often have lower competition compared to broader terms, making them easier to rank for while still attracting targeted traffic.

For instance, instead of competing for the highly sought-after keyword “shoes,” an online retailer might target “men’s waterproof hiking shoes,” which could yield higher conversion rates due to its specificity. 

When conducting keyword research, consider the search intent of the keywords you choose. Search intent signifies what the customer is looking for when they use a given keyword. Keyword research tools like Ahrefs and Semrush label all keywords by intent.

Types of Search Intent:

• Informational Intent: Users are looking for information or answers (e.g., “how to choose running shoes”).
• Navigational Intent: Users want to find a specific website or page (e.g., “Nike official site”).
• Transactional Intent: Users are ready to make a purchase (e.g., “buy running shoes online”).
• Commercial Investigation: Users are comparing products before making a purchase decision (e.g., “best running shoes for flat feet”).

For product pages, eCommerce stores should use transactional and commercial keywords, but informational keywords work best for blog posts.

Boost Organic Traffic with eCommerce SEO

The foundation of eCommerce SEO lies in understanding and optimizing your website for both search engines and users. This means conducting thorough keyword research to target the right terms that align with your products and customer intent. Nearly 63% of all shopping begins online, emphasizing the importance of appearing in relevant search results to capture this audience early in their buying journey. 

Investing time and resources into eCommerce SEO can yield substantial returns. Organic traffic is often the most cost-effective channel for acquiring new customers, as it continues to deliver results long after initial optimization efforts. Unlike paid advertising, which ceases to generate traffic once funding stops, well-optimized content remains a valuable asset that attracts visitors continuously.

Need help optimizing your eCommerce site for SEO?

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