Video Marketing Archives - NoGood™: Growth Marketing Agency

16 Best TikTok Marketing Agencies for 2025

Alexis Fortugno — Wed, 01 Jan 2025 22:41:00 +0000

Lots of brands are having a hard time getting started on TikTok. So, many of them are thinking about teaming up with TikTok Marketing Agencies.

Brands and businesses simply cannot ignore this platform because of its mass appeal to the younger generation. If companies want to market to Gen Z, this is the platform to do it. However, similar to other social media platforms, marketing on this medium is not an easy task. You’ll need experts who’ve studied and experimented with the platform and have formed a deep understanding of the ins and outs of TikTok.

TL;DR: Top 16 TikTok Agencies for 2025

NoGood
The Influencer Marketing Factory
Fanbytes
Viral Nation
True North Social
Zorka Agency
Pulse Advertising
Ubiquitous
Neoreach
Obviously
Socially Powerful
HireInfluence
The Outloud Group
Moburst
LTK
House of Marketers

1. NoGood

Description: At NoGood, we take pride in being ByteDance’s inaugural growth partners in the U.S. and a frontrunner among TikTok studios. Our mission is straightforward: we help startups and enterprise companies grow using data-driven methods through two main parts of our business. Our performance arm ensures our client’s success, while our creative studio arm crafts engaging TikTok content.

Our TikTok Studio team has meticulously developed a community strategy emphasizing organic and paid content synergy. We implement a well-thought-out, multi-funnel 30-60-90 strategy. As a long-term creative and ad partner for TikTok, we possess experience and insights. We’re privileged to test beta features and campaign targeting, enabling our clients to maintain a competitive edge.

Our high-level insights and proven experiments lead to exceptional ROI for our clients. Our agency account’s remarkable growth is a testament to our expertise, achieving 100k followers in under 10 weeks.

Talk to an Expert

Office Location: New York, Los Angeles, Miami

Year Founded: 2017

Team Size: 50-100 employees

Key Services: TikTok Creative and Social Strategy, Performance Marketing, Growth Marketing

Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto, AI

Case Studies: View all case studies.

Official TikTok Partner Status: Enterprise creative and agency TikTok partner

Agency TikTok Account: https://www.tiktok.com/@nogood.io

Featured TikTok Content: The Ultimate Guide To Using TikTok for B2B Brands (With Examples), TikTok Ads: The Complete Guide for Businesses and Brands with Examples

@nogood.io
wdyt — rhode or rare? 👀 #rarebeauty #rhodeskin #haileybieber #selenagomez #marketing #brands
♬ Yacht Club – MusicBox

2. The Influencer Marketing Factory

Description: The Influencer Marketing Factory is an agency that works across many major social media channels, including TikTok. They focus on connecting your business with relevant TikTok influencers by identifying your business’s current and potential audiences. Once the agency understands your business goals, it strives to deliver exceptional results and ROI.

Office Location: Miami, FL

Year Founded: 2018

Team Size: 11-40 employees

Key Services: Influencer Marketing, Digital Marketing

Industries Served: eCommerce, Consumer, Retail

Case Studies: View all case studies.

Agency TikTok Account: Influencer Marketing Factory

3. Fanbytes

Description: Fanbytes is one of our TikTok marketing agencies that works with companies that focus primarily on the Gen Z demographic. Since the agency focuses on the 13-25-year-old audience, the team can guarantee results on platforms like TikTok for clients with its unique approach. Their expert team is made up of techies and industry professionals who understand how brands should connect with younger audiences.

Office Location: Clerkenwell, England

Year Founded: 2015

Team Size: 51-200 employees

Key Services: Digital Marketing, Mobile Marketing, Advertising, Community Management

Industries Served: eCommerce, Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: Fanbytes

4. Viral Nation

Description: Viral Nation has worked in many different industries including eCommerce, mobile apps, gaming, and CPG. Their expertise ranges from influencer marketing to performance marketing and across all platforms and channels like TikTok. The agency has a talented team that has created and delivered some of the most viral and successful campaigns for clients.

Office Location: Mississauga, Ontario

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Influencer Marketing, Content Creation, Social Media Marketing

Industries Served: SaaS, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Viral Nation

5. True North Social

Description: True North Social is a data-driven TikTok marketing agency that delivers measurable results for businesses of all sizes. They develop customized marketing plans based on their client’s goals and target audience. True North Social’s exceptional customer service and personalized approach set them apart from other agencies in the industry. They have years of experience in the field, a deep understanding of the TikTok platform, and a focus on delivering real results.

Office Location: Culver City, CA

Year Founded: 2013

Team Size: 11-50

Key Services: Social Media Management, PPC, Photography, SEO, Web Design

Industries Served: Consumer

Case Studies: View all case studies.

Agency TikTok Account: True North Social

6. Zorka Agency

Description: Zorka Agency creates engaging and profitable ads and stories. The agency works with major brands to develop innovative advertising campaigns on social media platforms like YouTube, TikTok, Snapchat, Facebook, etc. The team is effective in communication and offers useful market expertise.

Office Location: Limassol

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Influencer Marketing, Creative Strategy, Performance Marketing

Industries Served: Gaming

Case Studies: View all case studies.

Agency TikTok Account: N/A

7. Pulse Advertising

Description: Pulse Advertising is a market leader in influencer marketing and has partnerships with Instagram, TikTok, and Snapchat. The creative and media agency focuses on bridging the gap between exceptional creative, effective influences, and performance marketing.

Office Location: Hamburg

Year Founded: 2014

Team Size: 51-200 employees

Key Services: Social Media Marketing, Influencer Marketing, Social Strategy

Industries Served: Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: Pulse Advertising

8. Ubiquitous

Description: Ubiquitous is a leading TikTok marketing agency that helps businesses to leverage the power of this popular social media platform. What sets Ubiquitous apart from other TikTok marketing agencies is their creative marketing approach, which focuses on creating compelling content that resonates with their client’s target audience. They have a team of skilled creatives, copywriters, and social media experts who work collaboratively to develop engaging TikTok campaigns.

Office Location: Los Angeles, CA

Year Founded: 2021

Team Size: 11-50

Key Services: TikTok, Instagram, YouTube

Industries Served: SaaS, Consumer, Food & Beverage

Case Studies: View all case studies.

Agency TikTok Account: Ubiquitous

9. NeoReach

Description: NeoReach is both a TikTok Marketing Agency and an Influencer Marketing Platform. Their proprietary TikTok database, Tikscore, is able to monitor the fastest-growing TikTok creators and rank top trends and songs. Their team of experts manages the end-to-end process of working with influencers, from sourcing and negotiating contracts to deploying campaigns and executing performance reporting.

Office Location: San Francisco, CA

Year Founded: 2011

Team Size: 10-15

Key Services: Influencer Sourcing, Performance Reporting,

Industries Served: SaaS, B2B, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Neoreach

10. Obviously

Description: Obviously is a full-service influencer marketing agency that works with clients from start to finish. They have over 400,000 influencers in their database and have an in-depth understanding of the social media landscape. They strive to create customized campaigns based on the needs of the business.

Office Location: New York, NY

Year Founded: 2014

Team Size: 11-50 employees

Key Services: Social Media Marketing, Influencer Marketing, Customer Acquisition

Industries Served: SaaS, Retail, Consumer

Case Studies: View all case studies.

Agency TikTok Account: Obviously

11. Socially Powerful

Description: This agency guarantees results for its clients using performance data and insights. Whatever your business objective, Socially Powerful understands social strategies and delivers results for its clients in brand awareness, video views, app downloads, and sales.

Office Location: London

Year Founded: 2016

Team Size: 51-200 employees

Key Services: Influencer Marketing, Content Amplification, Brand Strategy

Industries Served: Consumer, eCommerce

Case Studies: View all case studies.

Agency TikTok Account: Socially Powerful

12. HireInfluence

Description: This agency is recognized as an elite influencer agency and delivers intent-driven influencer marketing campaigns. To deliver organic and authentic content, the agency works with brands and clients on strategy development, project management, marketing campaigns, and many other areas.

Office Location: Los Angeles, CA

Year Founded: 2011

Team Size: 11-50 employees

Key Services: Full-Service Influencer Marketing, Strategic Content, Creative Talent Sourcing

Industries Served: SaaS, Consumer, eCommerce

Case Studies: View all case studies.

Agency TikTok Account: HireInfluence

13. The Outloud Group

Description: Based in Detroit, Michigan, this 13-year-old marketing agency takes a straight-forward, no fuss approach to influencer marketing. Their new distribution arm, Outloud Media, focuses on creative content and growing social platforms through the relationships they have built with high-caliber influencers and creators.

Office Location: Detroit, MI

Year Founded: 2008

Team Size: 50+

Key Services: Influencer Marketing Strategy, Media Distribution

Industries Served: Consumer, SaaS

Case Studies: View all case studies.

Agency TikTok Account: N/A

14. Moburst

Description: Moburst is one of the global leaders in mobile app marketing. 46% of the world’s 15 apps with over 1 billion downloads work exclusively with Moburst. For clients looking to dominate the app store with conversion goals of app downloads, Moburst is for you! Through their data-driven approach to working with influencers, Moburst offers full-service campaign management, in-house video production, and performance monitoring.

Office Location: New York, NY

Year Founded: 2013

Team Size: 51-200

Key Services: Mobile Strategy, App Store Optimization, Media Buying

Industries Served: SaaS

Case Studies: View all case studies.

Agency TikTok Account: Moburst

15. LTK

Description: Founded in 2011, LTK offers services and features to TikTok influencers and marketers wishing to launch an influencer marketing campaign on the channel. Creators with a public social media profile may find new partnership opportunities and build shoppable links thanks to their large brand selection and user-friendly tools. Brands may be confident that LTK can help them reach the correct audience and connect them with the appropriate TikTok creators.

Office Location: Dallas, TX

Year Founded: 2011

Team Size: 501-1,000 employees

Key Services: TikTok, Account Growth, Campaign Management

Industries Served: eCommerce, Consumer

Case Studies: N/A

Agency TikTok Account: LTK

16. House of Marketers

Description: Early TikTok Employees and TikTok Partners established the TikTok Marketing Agency called House of Marketers in 2016. As one of TikTok’s early hires, managing director Inigo Rivero oversaw Partnerships and Strategy. Later, Inigo helped form the House of Marketers. House of Marketers is a group of skilled influencer marketing specialists with inside knowledge of TikTok’s operations. They use tested contemporary tactics to assist ambitious brands in connecting with Gen Z and Millennials.

Office Location: London, England

Year Founded: 2020

Team Size: N/A

Key Services: TikTok Influencer Campaigns, Influencer Strategy, TikTok Business Profile Content, TikTok Ad Content

Industries Served: SaaS

Case Study: View all case studies.

Agency TikTok Account: House of Marketers

Top TikTok Marketing Agencies: Final Thoughts

Partnering with the right TikTok marketing agency can significantly enhance your brand’s visibility and engagement on this rapidly growing platform. As we’ve explored, the top agencies each bring unique strengths, whether through influencer connections, data-driven strategies, or creative content development.

By selecting an agency that aligns with your specific goals and target audience, you can effectively navigate TikTok’s dynamic environment and capitalize on its potential for viral marketing. As trends continue to evolve, these agencies remain at the forefront, ensuring that your brand keeps pace and achieves remarkable growth.

Partner with the #1 TikTok Marketing Agency

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How Do You Measure the Success of a TikTok Campaign?

Best YouTube Advertising Agency: 13 Choices for 2025

Theano Dimitrakis — Sun, 22 Dec 2024 09:51:00 +0000

For over a decade, the iconic red play button has been a cultural staple. From a business standpoint, the strength and efficacy of video marketing these days are impossible to ignore.

As part of their inbound marketing strategies, businesses are rapidly rushing to adapt to video marketing and enjoy the impressive data-backed benefits of using video on YouTube.

JUMP TO LIST OF AGENCIES

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FAQs about YouTube Advertising Agencies

What Is a YouTube Marketing Agency?

YouTube Marketing Strategy: Your In Depth 2024 Guide with Examples

Quinn Sherr — Mon, 22 Jan 2024 07:26:03 +0000

YouTube is one of the biggest social media platforms in the world, with a ludicrous 2.7 billion active users every month. With this many users, your brand is seriously missing out if YouTube isn’t involved in the marketing strategy in 2024.

But it’s not as simple as just uploading video content and watching viewers flock to your brand in droves…

With a popular platform like this, many brands have tried to tap into YouTube Marketing, but most have failed. So in this complete guide, we’ll delve into why that is, YouTube marketing tips, and how you should be positioning your brand in order to generate the right results on YouTube.

How do I promote my YouTube marketing?

Let’s start by identifying the three main forms of video marketing strategies on YouTube.

Organic content
Ad content
Influencer marketing

Each marketing tool here is utilized under different circumstances and yields different results for a brand. So before you get ahead of yourself and immediately start developing your video strategy, you need to identify which path is for you and your brand.

What is the organic strategy of YouTube?

If you are trying to gain more brand recognition among your target audience, with driving leads & purchases taking a backseat, then an organic content strategy might be for your brand!

This is a video marketing strategy that is less product-forward, focused on creating high-quality videos within the niche your brand aligns with in order to become a voice within said niche. A great example of an organic content strategy in action is Surfshark…

Surfshark is a tech company that sells a VPN service. They also make organic social media posts, covering the latest in the tech niche. By doing this, they’ve become a voice within the tech community; garnering nearly 30,000 subscribers, and having a reach that reliably tallies them 5-10 thousand views a video.

Because they are recognized as a reliable voice within their space, the product they sell within said space gains an added level of authority and trust. And by bolstering their stance within the market, they are also subsequently driving traffic toward their VPN as viewers grow more curious about their entity.

Establishing Your Brand on YouTube

If you decide to take the organic route with your brand, you need to make sure your brand identity is easily perceived. So in the initial stages, you are going to want to dedicate some time towards creating channel art.

This includes creating a profile picture and banner image. This is an important step for social media profiles, regardless of intent or purpose… but especially on YouTube, among the sea of other brands and creators, you’re going to need a way to stand out.

Once you have your channel icon and banner set, you should additionally create a channel description.

Your description doesn’t have to be super elaborate, but you should utilize this section to place links to your brand’s other social channels. Not only because doing this will help grow your brand’s other social media channels, but YouTube – being made by Google – is subsequently the world’s second-largest search engine.

This means that the more you give YouTube (Google), the more visibility your brand gains in search.

Ready to boost your YouTube success?

Talk to our experts.

Organic YouTube Tips & Tricks

With your brand visuals established, you now need to determine your brand’s place on the platform by determining your target audience. You want to do this before you invest time into creating high-quality content.

Using our example with Surfshark once again, their brand operates within the tech space, so they make general tech content. Do some competitor analysis, too, not just because they are your competition, but because competitor channels may help you springboard your brand’s content.

Once you’ve aligned with your target audience, you should have a better idea of the type of video and video topics you should be creating in order to drive traffic.

So… how do you create the videos?

Creating Organic YouTube Content

While we won’t dive into the best editing practices and how to create a popular video, as the requirements vary between niches, the big thing we need to do here is set the video up for success on the backend.

Utilizing YouTube SEO (search engine optimization) and leveraging SEO tactics is incredibly important for this marketing strategy to succeed, and it all starts on the upload page.

Think of YouTube as a search engine… because it is quite literally built by the same team that runs the largest search engine in the world, Google. As such, it functions very similarly.

Description

Once you have your tags, you’re going to move on to the video description. The description of your video works in tandem with the tags in order to boost your content, so it’s important to fill this out. The best practice here is to do keyword duplication.

Here’s what that looks like using the tags above:

Having your tags in the description of your video will boost your video’s performance with your chosen keywords within YouTube’s algorithm.

You also see that we utilized hashtags. These are great, as they help YouTube’s algorithm decipher what your video is about and serve it to an audience that is more likely to watch. That said, you don’t want to spam your description with hashtags… YouTube recommends a maximum of 3 per video.

Title

Once you’ve done all of this, it’s now time to choose a title for your video!

Some may argue that doing video titles last is… kinda backwards? However, the reason for this order of operations is so that we can leverage our tags and description to pick the perfect title, as you want your title to also include your tags.

That said, it’s a delicate balance. You want to try to include as many tags as you can while still creating compelling video titles.

And once you’ve done that, you’re ready to upload!

…if you’re doing YouTube Shorts.

Thumbnails

If you’re making long-form content, the video format gives you access to video thumbnails which are SUPER important for your video. But they’re also a super case-by-case thing stylistically and can really boil down to the individual videos themselves.

Though you still want to make sure that you’re not just flying by the seat of your pants here…

This is a good video thumbnail. But why??

It does the two things every thumbnail needs to do, regardless of style. It has a center-point of attention: the phones. And it correlates with the video title.

Here is another example of a good thumbnail, this one using text as the center-point.

Again, every niche will be a little bit different… but as long as you accomplish these two things with your thumbnail, it won’t directly hinder your video – and may even help your video’s engagement rate!

YouTube Posting Times

Now that you have everything from your title and descriptions to your tags and thumbnails down, you’re ready to post! But before you go upload your video, check the time.

It’s very important to post when there are a lot of active users online, that way you maximize your videos initial growth potential. A good rule of thumb here is to post between 2 to 6 PM (EST).

YouTube Marketing Best Practices

Once you have the backend down, it becomes a game of consistency and video quality. Your brand needs to maintain an upload schedule that sees uploads on a regular basis; 3-5 videos a week typically is the sweet spot to maximize growth.

You can create a content calendar to visualize this process a little bit better.

Maintaining this upload frequency should eventually see your video views roll in as your audience size balloons and you position your brand as an authority within your space.

Additionally, make sure you keep a close eye on your YouTube analytics. YouTube’s video analytics tools can be used to determine trends with your audience engagement, and further formulate your content strategy.

Some key metrics you should consider are watch %, scroll/click-through rate, along with general likes, dislikes, and views. These metrics should improve as you continue to refine your video production and overall online video content.

Driving Traffic

While organic content typically won’t yield direct sales for your brand, there are still a few things you can do to be a little more product-forward without diminishing the organic strategy.

To further bolster your brand, you can create a channel trailer!

This video will appear whenever people, random viewers or channel subscribers, visit your brand’s channel.

So, if after watching one of your videos, a viewer is intrigued and wants to view more of your content, they will first be met with this video, which can be a little more brand/product-forward.

You can use this feature as a way to leverage an educational content piece on your brand to potentially direct more traffic to your brand off-site.

Organic Content: Brands Beware

As we briefly mentioned earlier, this is a type of YouTube marketing strategy that yields a very specific result. If leads and purchases are in the backseat, and you’re trying to generate a brand voice within your niche… organic content is great!

But if you want to use YouTube marketing to drive purchases… chances are an organic content approach will not accomplish that – in most cases, the only way your brand will drive direct profit from an organic strategy is through YouTube monetization.

However, that doesn’t mean that YouTube marketing isn’t for your brand!

There are still two other approaches we haven’t covered…

Ad Content on YouTube

Have you ever seen an ad on YouTube? If you haven’t… please share your secrets with the class.

That ad could be your brand, though, as YouTube allows businesses and brands to run video ads on their platform. Unlike the organic content strategy, though, this does cost money.

YouTube ad pricing is broken down by CPM (cost per thousand views). It varies on a case-by-case basis, but CPM for YouTube ads ranges between $4 and $10 per thousand views.

This means that for potentially just $4, you could place your product in front of 1,000 potential customers!

For brands looking to drive traffic to their products, YouTube advertising can be an incredibly lucrative investment. But there is a downside to it, as your ad might not be served to 1,000 people who are within your audience demographics.

This is why some companies opt to go in a slightly different direction with ad content…

Influencer Marketing on YouTube

There are thousands of creators on YouTube that pull in millions of views every month, with extraordinarily dedicated and loyal audiences behind those numbers. And these creators are, more often than not, open to the idea of collaborating with brands.

When you find a creator within your brand’s niche who you’d like to partner with, you can go about the partnership in a few ways.

Influencer Marketing Costs

Although this could become the most lucrative form of advertising for your brand’s product, it could also become the most expensive.

Virtually every creator will have a different rate, factoring for things like their subscriber count, current viewership, etc. If your brand initiative is on the smaller end, you may not be able to go after the bigger fish in the creator sea.

But that doesn’t mean that you can’t accomplish great results working with a smaller creator!

It’s also very important to be intentional about the creator you choose to align your brand with. Smaller creators may not pull massive viewership, but their audience may align with your product better than the bigger creators.

There will certainly be some risk/reward assessment associated with your influencer marketing strategy, but it’ll prove to be worth it in the end once you find that perfect creator!

YouTube Marketing

YouTube is an incredibly powerful tool for your brand; you just need to make sure you are leveraging it in the way that best fits your brand.

This isn’t a cookie cutter platform for brands. Some strategies will work better for your brand than it will for others, and vice versa. In the end, it’s all about experimentation. But experimentation is nothing without having a ‘why.’

Examples of Brands Doing YouTube Marketing Right

Surfshark: As mentioned above, Surfshark with ‘Surfshark Academy’ is a great example of a brand with an organic content strategy. They are creating daily short-form content centered around tech, and are growing by a few thousand subscribers every month!

Culligan: Employing a YouTube marketing strategy that leverages both organic short-form content and paid ad content, Culligan is quickly carving out a platform on YouTube within their niche.

Mint Mobile: While Mint Mobile’s marketing strategy is heavily reliant on YouTube ads, their ads are incredibly iconic. Featuring Ryan Reynolds as their spokesperson lends to a light-hearted, less “in your face” advertising strategy that resonates well with the viewe

The 5 Keys to YouTube Marketing Success

Consider YouTube’s role in your marketing strategy. Are you trying to create a brand voice? If so, your brand’s marketing strategy will be different than the brand that is trying to drive direct purchases through YouTube.

Find your target audience. Regardless of whether you choose organic content or influencer/ad content, you need to have an idea of where your brand fits within YouTube’s landscape.

Leverage the platform. YouTube gives brands a lot to work with in order to grow their initiative. Don’t stop your research at this article.

Get involved. Align your brand with the culture of the community you are trying to market towards.

Don’t box your brand in. You don’t have to limit your brand to one of these traffic sources. In fact, consider each of them… you never know what might work!

The post YouTube Marketing Strategy: Your In Depth 2024 Guide with Examples appeared first on NoGood™: Growth Marketing Agency.

YouTube Shorts Monetization: Everything You Need to Know

Quinn Sherr — Tue, 12 Dec 2023 17:27:03 +0000

The rise of short-form video has taken the digital video industry by storm over the last five years. And it’s no surprise that YouTube, the king of long-form content, has been quick to adopt the new medium with YouTube Shorts.

With the launch of Shorts in September 2020, Google has elevated it to the top of its video platform. It has achieved this by making significant investments in the project and giving short-form material more prominence in the suggested tab. In the beginning, this included a $100 million creator fund.

Looking for a YouTube advertising agency?

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Can you monetize Shorts on YouTube?

Yes, you can monetize Youtube Shorts as a way to earn money from your own content. Monetizing Youtube Shorts is a little different from long-form Youtube videos for a few reasons.

When you click on a long-form YouTube video, more often than not, you will be served with an ad. By watching that ad, you generate a small amount of money for YouTube and that creator. The more views the video receives, the more money that gets generated – effectively acting as a snowball effect.

The difference here with Shorts videos is found in how the ads are distributed.

Instead of playing advertisements before every video, YouTube now places them in between videos as you navigate through the Shorts player. Based on views, the monthly distribution of ad money to YouTube Shorts creators is pooled.

Instead of playing before every video, YouTube will place ads between videos as you’re scrolling through the Shorts player. The revenue generated from advertisements is then pooled together at the end of each month, and distributed between Shorts creators based on views.

That said, there are other sources of monetization outside of Shorts revenue sharing that include:

YouTube Fan Funding
YouTube Premium subscription revenue sharing
YouTube Channel Store

Google is heavily favoring short-form creators in the YouTube algorithm in an effort to make up for this disparity for creators. For individuals who are interested in short-form video content, this provides a clearer route to platform growth.

YouTube Revenue Share

YouTubers who make money off of their content are eligible for the revenue share scheme. YouTube retains a 45% portion of the gross revenue, with the producers receiving the remaining 55%.

This revenue split is already accounted for within your YouTube Dashboard.

But there are some requirements you must reach first in order to become eligible for monetization on YouTube.

How do you get monetized on YouTube Shorts?

There are two monetization modules: Fan Funding and the YouTube Partner Program (YPP). These monetization opportunities differ in terms of the requirements needed to unlock them. So let’s get a lay of the land; starting with Fan Funding.

To receive Fan Funding, you have to reach 500 subscribers, submit three public videos during the previous ninety days, and receive three million Shorts views in that time frame.

To unlock the YouTube Partner Program – which puts your channel in the Shorts ad revenue pool – you need to reach 1,000 subscribers, and have garnered 10,000,000 public Shorts views over the last 90 days.

Point of clarification for the graphics: public watch hours only count if they’re from long-form videos

Once you’ve reached these requirements, you will be able to submit your channel to YouTube for review. This is where things could get a little dicey though, as YouTube has strict policies you must not break if you want to get monetized.

One of the main qualifiers is ensuring your content is transformative. Do not expect to pass YouTube’s monetization check if you are just re-uploading content from other sources. After fulfilling the previous requirements, you should be approved for the YouTube Partner Program membership and earn Fan Funding, provided that your work doesn’t excessively utilize content from Third Parties and adheres to program guidelines

But, this begs the question…

How much does YouTube pay for Shorts content?

A few factors will determine how much money you can make from Shorts, but generally speaking, you should aim to earn between $0.01 and $0.15 for every thousand views.

1 Million Publish Shorts Views = $50 – $60

That being said, a lot of this is dependent on CPM; which is the cost an advertiser must pay per every thousand impressions of their ad. This metric represents how much advertisers can expect to pay to advertise within a specific niche.

The higher a niche’s CPM, the higher you can expect your RPM to be. Niches like investing, health, and makeup are known to carry much higher CPMs. Additionally, performance metrics play a role as well.

Unfortunately though, revenue from Shorts is significantly lower than the money from ads you’d receive on long-form content – which typically averages anywhere between $1 – $30 per 1,000 views, meaning you’ll need millions of views to earn sustainable revenue. Though, this is where revenue streams like Fan Funding can really help!

YouTube Fan Funding

Viewers can choose from a variety of different methods to support eligible creators, including…

Channel Memberships
Super Thanks
Super Chat
Super Stickers

Channel memberships have become crucial because they let you provide viewers with rewards like badges, member-only live streams, and unique content. Memberships start at $4.99, and developers have the ability to designate levels with varying costs and benefits

Super Thanks are also great, as viewers can show their appreciation for your content by donating in the comments of one of your Shorts! There are four donation tiers, ranging from $2 to $50. You receive 70% of the Super Thanks revenue under YouTube’s revenue sharing model.

Both of these features will be really helpful when it comes to making money through Shorts!

YouTube Demonetization

Once monetized, there are certain community guidelines your channel must follow to remain monetized under YouTube’s monetization policies.

Deviation from these guidelines may lead to demonetization of certain videos or the channel as a whole. At worst, it can result in the removal of your channel from the YouTube Partner Program.

Affiliate Marketing on YouTube

YouTube allows its creators to advertise their affiliate programs within video descriptions. That is, as long as you disclose that you receive commissions from the links. Same thing goes for product reviews – even a digital product review.

Not being transparent about affiliate links or sponsorships can not only lead to demonetization, but can also lead to the FTC getting involved… which is never fun. So, just make sure you’re covering your bases!

Music Usage on YouTube

YouTube does not play around with copyright infringement when it comes to music usage. In the base agreement for monetization, YouTube relieves themselves of any responsibility for creators using copyrighted music. But they will adhere to copyright claims and copyright strikes coming in from a music publisher, usually without question or resistance on the creator’s behalf.

Costs of proper music licensing may be high, but those music licensing costs are much lower than a lawsuit… so be careful with YouTube music. There is also plenty of non-copyright music floating around on the platform that you can use in your videos.

That’s the rundown of YouTube’s monetization option within Shorts. You now hopefully have a better idea of what each eligibility requirement entails, along with what income from Shorts might look like!

Now, get out there and make some popular Shorts content!

The post YouTube Shorts Monetization: Everything You Need to Know appeared first on NoGood™: Growth Marketing Agency.

How Your Doctor is Leveraging TikTok Healthcare Marketing

Sarah Baus — Mon, 18 Sep 2023 10:39:27 +0000

TikTok has emerged as an extremely powerful platform garnering users of all ages, but especially the younger audience of Gen Z and even Gen Alpha. Though the platform has become especially attractive for E-Commerce brands, it would be a disservice to dismiss it as a unique tool for other industries, such as healthcare.

Healthcare companies can take advantage of TikTok’s ability to reach and engage with a diverse audience of young consumers in order to raise awareness on health issues, redefine how the new generation looks at healthcare, establish a new avenue for recruitment, and establish a new communication channel for medical advancements and news.

Overcoming marketing challenges in the healthcare industry using TikTok

Traditionally, according to Forbes and We Are Amnet, healthcare marketers have struggled with challenges such as public perception of the industry, audience targeting limitations, and balancing authority with relatability in their creative messaging. TikTok, unlike other platforms, can position a company in a way that is similar to a friend in a group chat. The digital culture of this platform allows brands to be a part of the conversation instead of trying to yell from a megaphone.

Let’s explore how TikTok can combat these three particular challenges.

1. Public perception of the industry

According to Maestro Health, 50% of 1,000 U.S. consumers aged 25 years and older surveyed feel the quality of care they receive is equal to or greater than what it costs. Chief strategy and product officer at Maestro Health, Nancy Reardon, stated, “While cost is an industry-wide issue, providers and health plan administrators must work on better communicating (or as we like to think about it, marketing) to patients and members.”

The goal for this would be to build a community through a channel that is widely used by consumers, offers an easy and accessible method of communication, and innately causes the consumer to see the brand as a friend rather than just a service provider: TikTok. Merely having a TikTok account would cause a mindset change showing that the brand is tapped into the latest trends and understands the current digital landscape. How the brand uses the account (which we will go over later in this article), however, would determine if they can shift the public perception.

2. Audience targeting limitations

Although targeting across any digital platform is going to be limited due to privacy regulations, TikTok’s algorithm has a unique ability to find and curate these small communities within the platform and serve the right content to the right audience. There is #chronicillnesstok, #diabetestook, #crohnstok, and pretty much a “tok” for every corner of healthcare. By utilizing content buckets and TikTok SEO strategies you can organically reach this audience, creating an even more meaningful connection.

3. Balancing authority with relatability in creative messaging

In many traditional marketing mediums, the healthcare industry has maintained a more formal voice. Though healthcare companies should have an authoritative sector of their brand voice, in the current digital landscape, that same voice won’t work everywhere. A platform like TikTok allows brands to take an informal approach to the way their audience sees them. Jokes you maybe wouldn’t make on LinkedIn fit well into the TikTok culture.

This is a place of self-deprecating humor, self-awareness, and breaking through the fourth wall. The strings should be a lot looser on this platform, and they must be in order for a brand to thrive here.

For TikTok specifically, there is more regulation around the community guidelines and restrictions for paid advertising. Here is a quick overview of the restrictions to keep in mind:

Ads for pharmaceuticals, healthcare, and medicines must target 18+ users and comply with local laws of the target country. Over-the-counter or prescription drugs must be approved by the regional regulating authority and may not contain misleading or inaccurate claims. We do allow advertisements for brick and mortar pharmacies and online pharmacies that are certified by a third-party licensing organization such as the NABP or LegitScript or regional equivalent. Proof of licensing may be necessary for approval.
Ads promoting weight loss/management fasting products or services.
Ads promoting weight loss/management supplements (including fat burning pills, appetite suppressants, weight loss or detox teas or lollipops).
Invasive cosmetic procedures such as rhinoplasty, face/lip fillers and microdermabrasion cannot be advertised on the platform.

Though TikTok especially is a much more flexible channel in terms of personality and humor that can be used, brands still want to follow community guidelines to prevent any account shut downs or penalties.

Identifying the target audience on TikTok for healthcare companies

According to Wallaroo Media, 80% of TikTok users are between the ages of 16-34. This platform, though not only for young people, is primarily made up of Gen Z and young Millennials. Therefore, the content should be catered to this audience, and healthcare companies should keep this in mind when strategizing how to use this platform. TikTok should be used as the channel to reach the younger generation, curate the current messaging around the industry, and create loyalists from the future (and present) consumers.

What content should healthcare companies put on TikTok?

First, there are two main lenses that should be used to figure out what content to put out on TikTok. Across any account, you want to consider

Content Bucket: The category of content you are talking about (e.g.: Health education, current health news, relatable industry topics, etc.). This answers the question, “What are we going to talk about?” and serves as guardrails to align your content with your brand values and interests across other platforms as well.

Content Delivery: How are you presenting the content? Through a vlog, trending sound, direct-to-camera, skit… You get the idea. This answers the question “How are we going to tell the story” and this can greatly affect how your audience receives the information. You could be talking about the same topic but in two different delivery formats and your audience may be much more receptive to one over the other.

Second, all brands should identify what their personality looks like on a platform such as this one. On TikTok, you may be known for the crazy stories working in healthcare, for jokes that call out relatable experiences within the industry, or for being the first to break news or advancements. In any regard, we encourage you to reach into the funny, quirky, out-there parts of your personality. Simple education content will not cut it. You have to deliver it in a fun way, make a joke about it, be uncannily timely with the content, or a mix of all of these in order to see the results you are looking for.

Health communities on TikTok

Something that makes TikTok unique is its curation of niche communities. The TikTok algorithm is very good at creating these “Tok” corners for consumers to find videos related to their interests/experiences. For example, “T1Tok” is the community around Type 1 diabetics and their families. Creators who talk about Type 1 Diabetes and use keywords and hashtags such as #T1, #Type1, or #T1D can connect with other people in this community to share tips, struggles, and relatable experiences.

If healthcare brands cater to a specific niche of people (Examples: Chronic Illness, Diabetes, PCOS, ect) then they can do keyword research on TikTok and find out more about what these communities are talking about, what trends they are paying attention to, and what topics they are interested in. This not only helps to inform the content strategy but can also serve as a place for community research for advertising, website copy, and other marketing and product development purposes.

Example videos for healthcare companies

There are several angles a healthcare company can take to posting on TikTok, so here are a few examples to visualize what your brand may align with.

Heartwarming content

The healthcare industry can be a bit of a scary place, but if you can be a light in the dark that is a great corner of the internet to sit in! People love to see people win, hero stories, etc. and sharing those stories in an exciting way is a great way to gain views and brand awareness. For example, MDLawrenceWerlin used their fertility clinic’s fun way of announcing patients’ pregnancy results to share wins and provide encouragement for those struggling with fertility. This provided a great way to approach a hard subject with lightheartedness and positivity.

Education with a twist

Like we said, a simple educational video is not going to gain the views and engagement you are looking for, no matter how interesting the topic is. TikTok, and most platforms for that matter, is saturated with educational content, so you have to put your own spin on it. Medicine Explained does exactly that while also remaining completely faceless. Instead of just sitting in front of the camera and talking about subjects like “Can I swim on my period?”, this account uses a visual + voiceover format to tell a story while they talk on the subject.

Work culture related

A large part of TikTok culture is humanizing a brand and creating content that is relatable to a group of people. This is why behind-the-scenes content of work culture and skits/memes relating to the experience of a workplace do very well. For example, @Nurse.John has created an entire platform by portraying funny skits about the crazy experiences of being a nurse.

However, this doesn’t have to be approached with skits. This can also be done through short, meme-like content using trending sounds. For example, this video by Children’s Hospital New Orleans shows a funny work-related experience in a bite-sized video using a trending sound. Trending sounds are not just for “the kids” and are in fact a tool that healthcare companies can use to connect with their audience.

How to leverage trends and TikTok culture

Though trending sounds may seem intimidating for brands to use, particularly brands that have traditionally had very restricted messaging, they can be an easy-to-use tool to reach new audiences and communicate brand personality in a unique way. Trending sounds can be done through lip-syncs, popular dances, or even “mini skits”. The key to using them well is understanding the joke or purpose behind the trend and then spinning it in a way that is applicable to the brand.

Here is an example from Nationwide Children’s Hospital of how this can be done well. This trend includes a specific song and the creator making a sort of this or that game on the screen. These types of gamification trends are a prime opportunity to create engagement with the audience and explore new ways to convey information. They have used this trend to create a fun, educational video on when to go to urgent care vs. the emergency room. This is not only helpful and vital information, but they also delivered it in a way that was native to the platform, fun to watch, and they did the trend correctly (which is arguably the most important!).

How to use TikTok for cross-promotion

Short-form video does not and should not solely be used for TikTok. Especially if you are already creating content, brands should leverage their content on Instagram Reels and YouTube Shorts. The audiences on these platforms tend to be different from one another, so we recommend tracking the content that does best on each and delegating your content accordingly. Be sure to pay attention to platform culture and content length restrictions when delegating to get the most out of your content. For more information on cross-platform promotion, check out this blog post!

Short-form video platforms, specifically TikTok, can be the answer to the restrictions that the healthcare industry has traditionally had with other marketing mediums. Though there will always be advertising limitations, the culture of TikTok gives brands the flexibility to be a bit less sterile and have a bit more fun.

The post How Your Doctor is Leveraging TikTok Healthcare Marketing appeared first on NoGood™: Growth Marketing Agency.

Top 2024 TikTok Trends to Watch

Narée Asherian — Mon, 14 Aug 2023 16:28:15 +0000

With over 1.1 billion current users, TikTok is one of the leading short-form social media platforms, making it an essential tool for social media managers. So what goes into the secret sauce of success that you can spread on your content strategy? Here are 12 TikTok trends to guide you in 2024 as your brand navigates one of the most quickly-growing social apps to date.

1. Short-form learning content

Gloria Mark, Ph.D., found that a human’s attention span held for around 2 ½ minutes, decreasing over the years to 47 seconds today. So how are you meant to address your audience if you only get about 50 seconds of their time at best? Lucky for you, TikTok is considered a leader in short-form video platforms and encourages users to create content that falls between the 15-second to the 3-minute mark. Keeping your content bite-sized helps your viewership stay focused and better engage with your content.

Condensing videos prove particularly effective if your brand leans more towards educating your followers on your product or service, so give short-form learning content a go instead of trying to cram information into a massive video.

2. Community

Your online presence means virtually nothing if you aren’t connecting with people there. And it means even less if you haven’t identified your key audience, who will make up your community. These people will not only become your customers but avid supporters and ambassadors, recommending you highly to others with similar interests.

Seek these users out and research who they are (highlighting key demographics), what they want, and how you can be the best provider of that desire. They’ll always have your back, knowing that you’ve got theirs.

3. Rise of UGC

UGC stands for user-generated content, and it means exactly what you think it does. UGC is one of the most valuable tools in a brand’s TikTok presence because it presents viewers with social proof – aka, evidence that a product or service is effective, as demonstrated by other users on the app. User-generated content can come in the form of reviews or testimonials, responses to challenges, responses to viral trends, etc. – and can be prompted (such as rising to the challenge issued by your brand) or unprompted (honest opinions from a review).

UGC also falls under your influencer marketing strategy – your brand can purchase the services of UGC creators, as the opinions of micro-influencers are still extremely valid to users (and more cost-effective for you than traditional influencers). However UGC manifests itself, it’s always a green flag for your viewership to see.

4. Challenges

Want to invite your community to take action (at little to no cost to you)? Issue a challenge! People love an excuse to get creative, so mobilize your audience in a way that benefits your brand, contributes to their entertainment, and piques interest in your offerings. TikTok offers two methods we like in particular to activate your audience.

Branded hashtags

TikTok found that the creation and utilization of unique branded hashtags (such as Simmons’ #Snoozzzapalooza) resulted in a 17.5% median engagement rate in comparison to other platforms. In the case of #Snoozzzapalooza, Simmons saw 1.1 million TikTokers take their branded hashtag and turn it into one of the hottest trends.

Branded effects

People might hesitate to join in on hashtag challenges because they could require props or settings not available to them, or they feel intimidated by the intricacy of creating fresh content for the hashtag challenge. Branded effect challenges can help curb that anxiety – because the effects you create provide users with everything they need to participate. Whether it’s face/hair altering, a karaoke setup, or a quiz, branded effects can help coax out those on the fence about participating.

5. Relatability

Instagram used to serve as the blueprint for social media. Social media influencers thrived in that carefully curated, decorated environment and never stepped out of line to show anything less than perfection. But on TikTok, lavish influencer lives are out, and organic, authentic creators are in.

Why? Users want to see actual people sharing their real problems and finding solutions to them. Positioning yourself and your brand as something attainable and not taking yourself too seriously reads infinitely better on TikTok!

6. Subculture TikTok

Books and social media are not two concepts generally tied together – but the hashtag #BookTok has garnered over 164.7 billion (yes, with a “B”) views and counting. This goes to prove the power of subcultures on TikTok. Brands might be fearful of not finding a niche to cater to on this platform, but there’s really no need to be apprehensive.

With over 1.1 billion users on the platform, there’s bound to be a wide variety of viewers with similar interests to your industry, product, or service, and brand. And according to TikTok itself, it’s a platform that encourages self-expression, bringing like-minded people together into tightly-knit communities that share a love for the same things.

So if you’re an athleisure brand, try speaking to #FitTok. If you’re a children’s brand, target those in #MomsOfTikTok. Do some digging and find the subculture most likely to accept your product or service and recommend it to people within the community.

7. Trust

One surefire way to get “canceled” on TikTok is to give your audience reason to doubt you. Anything from failing to follow through with giveaways or responses to making larger-than-life claims can be your downfall, as TikTok users are quick to sniff out insincerity – and quicker to expose it. Since cancel culture isn’t going anywhere soon, ensure you stay out of its clutches by making your brand voice responsive and positive and your content authentic.

8. Joy

Let’s revisit the Simmons #Snoozzzapalooza example, which went into effect during the mandated lockdown portion of the pandemic. The reason the branded hashtag served a dual purpose – to benefit the brand and to lighten the hearts of users on the app missing social events (such as music festivals like Lollapalooza, where the hashtag’s parody name is derived from).

And what results did it yield? Over 1.1 million videos. People on this particular social media app enjoy content that sparks and spreads joy, making it crucial to sprinkle elements of positivity into your content strategy.

9. SEO

@nogood.io Tik Tok is very much a search platform, learn how to have your videos rank with some Tik Tok SEO tips from our founder and CEO Mostafa’s panel T this years SXSW. #search #seo #keywords #ranking #tiktoktips #socialmediatips #tiktokseo ♬ Natural Emotions – Muspace Lofi

One of the favorite buzzwords of any social media manager, search engine optimization is a very effective way to be smart about pushing your content front and center for the algorithm. And it’s becoming more important than ever as Gen Z’s search capabilities prioritize social search as their primary source of discovering information.

Every keyword, text overlay, and hashtag enhances your chance of getting found, as well as user interaction with your videos (likes, shares, saves, the whole nine yards) – so choose wisely when editing and captioning content.

10. Value-driven

A very important question your brand should always be asking before creating or posting anything is: “Will this be considered valuable?” Filler content has no place on TikTok – everything must be intentional and well-developed to land effectively. Think about who this video could help or entertain, what concerns it addresses, how it could be found relatable (and shareable), why users might comment, etc. – because if an answer cannot be found, it’s best to let that piece of content live in your drafts.

11. Skits

We cannot stress this enough – if your content isn’t entertaining in some way, shape, or form, then no one is watching it. Time and again, TikTok has branded itself not so much as a social media app but as an entertainment platform. That’s why skits work so well there – they’re in a story format with a clear set of characters (antagonists and protagonists), an objective, and an obstacle.

And when you think about it, it makes sense why this proves more popular than “traditional” ads – if you were a toothpaste company, for example, a skit placing your brand in a funny situation about a horrible cavity villain vanquished by the top-selling toothpaste is a lot more captivating than “9 out of 10 doctors recommend,” right?

12. Timeliness

Popular trends take many shapes and forms, can often take mere seconds to produce and edit, and have a high chance of performing extremely well. Here are 5 TikTok trends to consider the next time you see viral videos you want to leverage for your brand.

Music

Viral music is extremely tricky to predict, with tens of thousands of hopeful artists trying to achieve “the song of the summer.” But viral tunes don’t always have to originate from a recent release – see the resurgence of Kate Bush’s “Running Up That Hill,” thanks to Stranger Things mania and Meghan Trainor songs from early in her career refreshing her relevance.

Original clips

A lot of your favorite viral trends can be drawn back to a single original video with a witty remark or unique conversation, and sometimes the audio clip can be more popular than the original video itself. These sound bites aren’t usually long and can be quickly applied in the context of your product or service.

Dance

From the “Renegade” to “Berries and Cream” – and at present, the disco number from Barbie – creators love showing off their dance moves. There’s also a major demand for learning and teaching trending choreography as well to ensure that anyone who wishes to participate can learn and hop on the dance floor with the rest of the community. An added plus to participating in dance challenges? They often go hand in hand with viral sounds and music, adding your videos to those under that audio trend and making it more likely you’ll reach potential customers!

Situation

Almost the opposite of an audio trend, a situational trend video gives a format in which something relatable can be customized for wider use of the trend. For example, the “beige flag” trend has creators sharing things they do that would be considered strange at first or give others pause, but wouldn’t necessarily break a friendship or relationship. Individual creators can put their unique spin on this concept and create “beige flags” for their niches or subculture communities.

Templates

You’ve definitely logged in to TikTok to see 500 videos of Taylor Swift turning around in surprise at the Eras Tour with different text overlays to provide unique context. Believe it or not, Taylor Swift’s facial expressions are part of a CapCut template – another massive trend that’s a piece of cake for brands to add to their arsenal.

Simply find a CapCut template that’s trending and apply it to the context of your brand, product or service, or company culture – the options truly are endless, and they take less than 5 minutes to produce!

Key takeaways

TikTok can be a wonderful asset to your business when utilized correctly. Optimize your social media presence there by gauging which of these trends align best with your brand voice and experimenting with them – or get in touch with us, and we’ll handle it for you!

The post Top 2024 TikTok Trends to Watch appeared first on NoGood™: Growth Marketing Agency.

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How Your Doctor is Leveraging TikTok Healthcare Marketing

Overcoming marketing challenges in the healthcare industry using TikTok

1. Public perception of the industry

2. Audience targeting limitations

3. Balancing authority with relatability in creative messaging

Identifying the target audience on TikTok for healthcare companies

What content should healthcare companies put on TikTok?

Health communities on TikTok

Example videos for healthcare companies

Heartwarming content

Education with a twist

Work culture related

How to leverage trends and TikTok culture

How to use TikTok for cross-promotion

Top 2024 TikTok Trends to Watch

1. Short-form learning content

2. Community

3. Rise of UGC

4. Challenges

Branded hashtags

Branded effects

5. Relatability

6. Subculture TikTok

7. Trust

8. Joy

9. SEO

10. Value-driven

11. Skits

12. Timeliness

Music

Original clips

Dance

Situation

Templates

Key takeaways