The arrival of Apple’s long-awaited take on virtual reality is finally here, with Apple Vision Pro. And the VR headsets have become an overnight hit, selling out during its pre-orders despite the hefty $3,500+ price tag.

The early success of the Vision Pro has caught everyone by surprise – even Apple. But it’s an early indication of the long-term viability of technology like this, as Apple’s prioritization of augmented reality is already paying dividends.

Before Vision Pro…

Apple is a little late to the party when it comes to virtual reality. The first commercial virtual reality headset was released all the way back in 1994 – the Forte VFX1.

However, this headset (and many that came after it) were all commercial failures. The medium didn’t start to turn a corner until 2014 when Mark Zuckerberg and Facebook bought out a startup company called Oculus. And after spending $2 billion to acquire the startup, other companies started taking notice of the technology’s potential. The market began to see rapid growth and innovation, with big hitters jumping into the mix, and releases like Sony’s Playstation VR and HTC’s VIVE line over the next decade.

However, despite significant growth, virtual reality on a wider scale remained pretty niche. These headsets were mostly looked at as cool toys that were fun to play around in, but that was the extent of it. They were made for virtual reality enthusiasts and never provided enough to be considered for day-to-day use by your average Joe.

Apple Enters the Chat

Despite being over a decade late to the party, Apple has brought a new approach to virtual reality that has already shown the potential to propel the medium from a niche into the mainstream.

With all of the aforementioned VR headsets, there is a heavy emphasis on a fully immersive and digital experience. You’re taken into a whole new world whenever you put on one of these headsets. And while it is cool to experience, when you need to do something outside of the digital world, the headset can quickly become a hindrance.

With the Vision Pro, Apple put a lot of thought into real-world applications for virtual reality. And instead of a fully virtual approach, they landed on mixed reality. This form of virtual reality heavily utilizes spatial computing technology, which seamlessly brings virtual content into the real world. Meaning you can have whole applications appear right in front of you, without inhibiting your ability to see what’s going on around you. And this fresh approach could potentially be what the medium needs as a catalyst for mass adoption, as consumers have already shown interest in using virtual reality to help improve in their day-to-day lives.

The market was anticipated to grow by nearly $150 billion over the next five years even before Apple released the Vision Pro. The founding fathers of virtual reality weren’t doing a shabby job by any stretch of the imagination. However, Apple’s emphasis on mixed reality with their approach could prove to be the medium’s missing puzzle piece. By bridging the gap between the real and digital worlds, with seamless passthrough and enough real-world use cases for many users to even warrant wearing the headset outside… Apple’s VR headset isn’t a gimmick. It’s already proven to be a valuable day-to-day tool for users.

Mass Adoption: Why Now

Looking towards the near future, with Apple reshaping the way we look at VR, other manufacturers are likely to adopt many of the key features we’ve seen on Vision Pro. And as other manufacturers start to view their VR headsets as a tool and prioritize mixed reality, users will start to integrate these headsets into their day-to-day lives.

The Vision Pro has the potential to be the iPhone of VR from a market-scale view. Smartphones existed before Apple unveiled the very first iPhone. However, they were still in their clunky, primitive form and made up a niche percentage of enthusiast cellphone users.

Recognizing the potential within the sector, Apple innovated and catalyzed the adoption of smartphone technology – whether Apple-made or competitor-made. As outlined, there are many parallels between the first iPhone and Apple’s first virtual reality headset from the state of the market, which leaves many banking on Apple to catch lightning in a bottle a second time.

A metaphorical “gold rush” from nearly every sector to adopt and leverage this technology is right around the corner. And it will be seen ten-fold when looking at content creation & consumption. Augmented reality technology puts a whole new lens on social media content… literally. And the way we engage with content is about to change permanently. With that shift, brands within this sector are going to have to adapt their approach to digital marketing.

So… what does VR advertising look like?

How is VR used in Marketing?

This technology will open up doors for marketers that would’ve never even been conceivable just a few months ago. Instead of 2D video ads showing off a product, think about immersive experiences that allow potential customers to demo products… all from the sanctity of their own homes.

We’ve already seen some brands leverage this type of technology for marketing purposes in its more primitive state. From Volvo giving users test drives in their cars through virtual reality, to Adidas promoting their outdoor gear by letting customers experience what it’s like to climb a mountain in VR.

And Apple’s Vision Pro framework will take experiences like this to the next level. Instead of being transported to a fully virtualized world to experience something like this, that experience will come directly to you. With augmented reality, brands will be able to blend these virtual experiences with your real-life surroundings thanks to spatial computing technology.

The ways this technology can accentuate a marketing campaign are limitless, and it has the potential to take the brand/consumer relationship to a whole new level. And especially as users start to venture outdoors with their VR headsets, the potential is now there for brands to take the QR codes of yesteryear and morph them into augmented reality advertising pieces on billboards. This isn’t just speculative either, as we’ve already gotten an early glimpse of what Apple’s Vision Pro enables from a marketing perspective.

Early Examples of Vision Pro in Marketing

Although the Vision Pro is only a week old, a few brands have already made attempts to leverage the technology in their marketing strategy, creating some really cool experiences in the process!

Within the realm of sports, Formula 1 is already showing how the fan experience can be taken to the next level. Using Vision Pro, they created a top-down virtual version of a race track that reacts 1-1 with the live TV broadcast. This gives you a dynamic view of the track that a normal television broadcast just isn’t capable of providing.

Coupled with live stats as well, this fan experience is unparalleled. And it’s not just limited to F1.

Take for example ESPN’s live gamecast that they have on their website for the NFL. A layout like this could be transposed into a top-down augmented reality experience, coupled with play-by-play descriptions and statistics.

Then you have clothing brands that are developing virtual try-on experiences. With Apple’s facial avatar experience already as good as it is, full-body avatars for virtual try-on experiences like this could be adopted and used to show you exactly how a product will fit.

Not only would experiences like this be beneficial for customers, but previous experiments for virtual try-ons have already been shown to slash product return rates for companies by up to 64%. Deploying experiences like this could prove to have a positive impact and massive ROI for online clothing companies.

And these examples have all cropped up just within the first week of the Vision Pro’s release. This iteration of virtual reality is still very new, and it’s as opportune a time as ever to experiment and push the limits. That said though… how viable is this technology within marketing past the initial hype?

Is VR the future of marketing?

In its earliest stages, virtual reality has already presented a unique opportunity for brands to offer memorable consumer experiences. However, as we press forward with this technology that opportunity will quickly turn into a necessity.

Advertisements and commercials will be exchanged for immersive experiences and augmented product demos. Instead of creating an ad showing off your product, brands will need to create an experience with their product for consumers before the sale even happens. While this technology offers a virtually limitless canvas, the task of marketing a new product will require a lot more thought – likely forcing brands to re-evaluate their go-to-market content strategy.

Though, this isn’t as daunting as it may sound.

One of these VR advertising ideas can be something as simple as what Walmart did, allowing users to view items’ nutrition details and prices through a virtual reality marketplace shopping experience. Memorability will be the core driver for successful virtual reality advertisements. And it’s this potential for memorability that is driving a lot of the growth for virtual reality from a market viability lens.

What are the disadvantages of VR marketing?

Though the benefits of AR and VR in marketing are plentiful, there are a few caveats that we’d be remised if we didn’t mention…

While, as we’ve already outlined, there is potential here for some incredibly unique marketing initiatives, this medium has the potential to become a double-edged sword. Despite leaving more room for experimentation, a VR advertising strategy costs a lot more to develop fully 360-degree VR experiences than it does to develop a 2D ad.

That cost can easily be recouped if your experience hits for users, but if it doesn’t hit, it becomes a major sunken cost for any brand.

This technology will likely usher in a high-risk-high-reward digital advertising era, where brands will have to be much more conscious about how many campaigns they run given the hike in production cost. With less room for error, there comes more room for experimentation though — and if your brand’s experience hits, it will hit. As opposed to shoving an intrusive ad in someone’s face and hoping they’ll buy your product, you’re offering them an opportunity to play with and explore your brand and product before they even buy in.

Providing that value will have a much greater impact on conversions than any piece of 2D advertising your brand deploys.

5 Ways VR Will Change Marketing

Social Media: Social platforms as we know them will be changed forever by this technology. Each user will be able to curate their own customized AR experiences like never before, and methods for engaging with other users will only become more elaborate and awesome.

Experience-based Advertising: Advertising companies will trade commercials for immersive, memorable experiences that leave a long-lasting impression on potential customers.

Virtual Product Demos: From test drives to clothing try-on experiences, brands will be able to create demos of their products for potential buyers.

Augmented Ads: Gone are the days when you’ll need to scan QR codes to view an ad. Augmented ad content will show up on things like billboards, and you’ll have the ability to directly interact with them.

Brand -> Buyer Accessibility: It will be easier than ever for brands to get their products in front of new potential buyers, as you’ll be able to easily and effectively market to them wherever they are.

The Future of Digital Marketing

Marketers have been gifted an empty canvas with room to experiment on initiatives that wouldn’t have even been conceivable five years ago. Whether Apple completely revolutionizes the digital marketing landscape with Vision Pro or has a more minimal impact than potentially outlined in this article, one thing is for certain: virtual reality will play a role in marketing moving forward.

The post Apple Vision Pro: How AR Advertising Will Permanently Transform Brand Experiences appeared first on NoGood™: Growth Marketing Agency.

With a popular platform like this, many brands have tried to tap into YouTube Marketing, but most have failed. So in this complete guide, we’ll delve into why that is, YouTube marketing tips, and how you should be positioning your brand in order to generate the right results on YouTube.

How do I promote my YouTube marketing?

Let’s start by identifying the three main forms of video marketing strategies on YouTube.

• Organic content
• Ad content
• Influencer marketing

Each marketing tool here is utilized under different circumstances and yields different results for a brand. So before you get ahead of yourself and immediately start developing your video strategy, you need to identify which path is for you and your brand.

What is the organic strategy of YouTube?

If you are trying to gain more brand recognition among your target audience, with driving leads & purchases taking a backseat, then an organic content strategy might be for your brand!

This is a video marketing strategy that is less product-forward, focused on creating high-quality videos within the niche your brand aligns with in order to become a voice within said niche. A great example of an organic content strategy in action is Surfshark…

Surfshark is a tech company that sells a VPN service. They also make organic social media posts, covering the latest in the tech niche. By doing this, they’ve become a voice within the tech community; garnering nearly 30,000 subscribers, and having a reach that reliably tallies them 5-10 thousand views a video.

Because they are recognized as a reliable voice within their space, the product they sell within said space gains an added level of authority and trust. And by bolstering their stance within the market, they are also subsequently driving traffic toward their VPN as viewers grow more curious about their entity.

Establishing Your Brand on YouTube

If you decide to take the organic route with your brand, you need to make sure your brand identity is easily perceived. So in the initial stages, you are going to want to dedicate some time towards creating channel art.

This includes creating a profile picture and banner image. This is an important step for social media profiles, regardless of intent or purpose… but especially on YouTube, among the sea of other brands and creators, you’re going to need a way to stand out.

Once you have your channel icon and banner set, you should additionally create a channel description.

Your description doesn’t have to be super elaborate, but you should utilize this section to place links to your brand’s other social channels. Not only because doing this will help grow your brand’s other social media channels, but YouTube – being made by Google – is subsequently the world’s second-largest search engine.

This means that the more you give YouTube (Google), the more visibility your brand gains in search.

Ready to boost your YouTube success?

Organic YouTube Tips & Tricks

With your brand visuals established, you now need to determine your brand’s place on the platform by determining your target audience. You want to do this before you invest time into creating high-quality content.

Using our example with Surfshark once again, their brand operates within the tech space, so they make general tech content. Do some competitor analysis, too, not just because they are your competition, but because competitor channels may help you springboard your brand’s content.

Once you’ve aligned with your target audience, you should have a better idea of the type of video and video topics you should be creating in order to drive traffic.

So… how do you create the videos?

Creating Organic YouTube Content

While we won’t dive into the best editing practices and how to create a popular video, as the requirements vary between niches, the big thing we need to do here is set the video up for success on the backend.

Utilizing YouTube SEO (search engine optimization) and leveraging SEO tactics is incredibly important for this marketing strategy to succeed, and it all starts on the upload page.

Think of YouTube as a search engine… because it is quite literally built by the same team that runs the largest search engine in the world, Google. As such, it functions very similarly.

Tags

So when you go into the YouTube Studio to upload your video, you want to start by creating a list of relevant keywords with good search volume – things that, when a viewer looks up, you want your video to appear for. These will be your tags.

We highly recommend using Rapidtags as a springboard for this process, as it’s a great analytics tool for generating tags and long-tail keywords (though you should still prioritize shorter tags, especially because of features like voice search).

Here is an example of the tags from one of our videos:

Description

Once you have your tags, you’re going to move on to the video description. The description of your video works in tandem with the tags in order to boost your content, so it’s important to fill this out. The best practice here is to do keyword duplication.

Here’s what that looks like using the tags above:

Having your tags in the description of your video will boost your video’s performance with your chosen keywords within YouTube’s algorithm.

You also see that we utilized hashtags. These are great, as they help YouTube’s algorithm decipher what your video is about and serve it to an audience that is more likely to watch. That said, you don’t want to spam your description with hashtags… YouTube recommends a maximum of 3 per video.

Title

Once you’ve done all of this, it’s now time to choose a title for your video!

Some may argue that doing video titles last is… kinda backwards? However, the reason for this order of operations is so that we can leverage our tags and description to pick the perfect title, as you want your title to also include your tags.

That said, it’s a delicate balance. You want to try to include as many tags as you can while still creating compelling video titles.

And once you’ve done that, you’re ready to upload!

…if you’re doing YouTube Shorts.

Thumbnails

If you’re making long-form content, the video format gives you access to video thumbnails which are SUPER important for your video. But they’re also a super case-by-case thing stylistically and can really boil down to the individual videos themselves.

Though you still want to make sure that you’re not just flying by the seat of your pants here…

This is a good video thumbnail. But why??

It does the two things every thumbnail needs to do, regardless of style. It has a center-point of attention: the phones. And it correlates with the video title.

Here is another example of a good thumbnail, this one using text as the center-point.

Again, every niche will be a little bit different… but as long as you accomplish these two things with your thumbnail, it won’t directly hinder your video – and may even help your video’s engagement rate!

YouTube Posting Times

Now that you have everything from your title and descriptions to your tags and thumbnails down, you’re ready to post! But before you go upload your video, check the time.

It’s very important to post when there are a lot of active users online, that way you maximize your videos initial growth potential. A good rule of thumb here is to post between 2 to 6 PM (EST).

YouTube Marketing Best Practices

Once you have the backend down, it becomes a game of consistency and video quality. Your brand needs to maintain an upload schedule that sees uploads on a regular basis; 3-5 videos a week typically is the sweet spot to maximize growth.

You can create a content calendar to visualize this process a little bit better.

Maintaining this upload frequency should eventually see your video views roll in as your audience size balloons and you position your brand as an authority within your space.

Additionally, make sure you keep a close eye on your YouTube analytics. YouTube’s video analytics tools can be used to determine trends with your audience engagement, and further formulate your content strategy.

Some key metrics you should consider are watch %, scroll/click-through rate, along with general likes, dislikes, and views. These metrics should improve as you continue to refine your video production and overall online video content.

Driving Traffic

While organic content typically won’t yield direct sales for your brand, there are still a few things you can do to be a little more product-forward without diminishing the organic strategy.

To further bolster your brand, you can create a channel trailer!

This video will appear whenever people, random viewers or channel subscribers, visit your brand’s channel.

So, if after watching one of your videos, a viewer is intrigued and wants to view more of your content, they will first be met with this video, which can be a little more brand/product-forward.

You can use this feature as a way to leverage an educational content piece on your brand to potentially direct more traffic to your brand off-site.

Organic Content: Brands Beware

As we briefly mentioned earlier, this is a type of YouTube marketing strategy that yields a very specific result. If leads and purchases are in the backseat, and you’re trying to generate a brand voice within your niche… organic content is great!

But if you want to use YouTube marketing to drive purchases… chances are an organic content approach will not accomplish that – in most cases, the only way your brand will drive direct profit from an organic strategy is through YouTube monetization.

However, that doesn’t mean that YouTube marketing isn’t for your brand!

There are still two other approaches we haven’t covered…

Ad Content on YouTube

Have you ever seen an ad on YouTube? If you haven’t… please share your secrets with the class.

That ad could be your brand, though, as YouTube allows businesses and brands to run video ads on their platform. Unlike the organic content strategy, though, this does cost money.

YouTube ad pricing is broken down by CPM (cost per thousand views). It varies on a case-by-case basis, but CPM for YouTube ads ranges between $4 and $10 per thousand views.

This means that for potentially just $4, you could place your product in front of 1,000 potential customers!

For brands looking to drive traffic to their products, YouTube advertising can be an incredibly lucrative investment. But there is a downside to it, as your ad might not be served to 1,000 people who are within your audience demographics.

This is why some companies opt to go in a slightly different direction with ad content…

Influencer Marketing on YouTube

There are thousands of creators on YouTube that pull in millions of views every month, with extraordinarily dedicated and loyal audiences behind those numbers. And these creators are, more often than not, open to the idea of collaborating with brands.

When you find a creator within your brand’s niche who you’d like to partner with, you can go about the partnership in a few ways.

Sponsored Segments

Some creators will offer to dedicate a part of their video to your product, similar to customer testimonials…

Your brand can provide the creator with a script for this segment that details what you do/what you are trying to advertise.

Sponsored Videos

Other creators may offer to do an entire video on your product, similar to a customer review.

Sponsored videos will typically come in the form of a “product review” and will subsequently give you a little less control over the final product of the video. However, if you partner with the right creator and they like your product, this form of influencer marketing can pay massive dividends.

Influencer Marketing Costs

Although this could become the most lucrative form of advertising for your brand’s product, it could also become the most expensive.

Virtually every creator will have a different rate, factoring for things like their subscriber count, current viewership, etc. If your brand initiative is on the smaller end, you may not be able to go after the bigger fish in the creator sea.

But that doesn’t mean that you can’t accomplish great results working with a smaller creator!

It’s also very important to be intentional about the creator you choose to align your brand with. Smaller creators may not pull massive viewership, but their audience may align with your product better than the bigger creators.

There will certainly be some risk/reward assessment associated with your influencer marketing strategy, but it’ll prove to be worth it in the end once you find that perfect creator!

YouTube Marketing

YouTube is an incredibly powerful tool for your brand; you just need to make sure you are leveraging it in the way that best fits your brand.

This isn’t a cookie cutter platform for brands. Some strategies will work better for your brand than it will for others, and vice versa. In the end, it’s all about experimentation. But experimentation is nothing without having a ‘why.’

Examples of Brands Doing YouTube Marketing Right

Surfshark: As mentioned above, Surfshark with ‘Surfshark Academy’ is a great example of a brand with an organic content strategy. They are creating daily short-form content centered around tech, and are growing by a few thousand subscribers every month!

Culligan: Employing a YouTube marketing strategy that leverages both organic short-form content and paid ad content, Culligan is quickly carving out a platform on YouTube within their niche.

Mint Mobile: While Mint Mobile’s marketing strategy is heavily reliant on YouTube ads, their ads are incredibly iconic. Featuring Ryan Reynolds as their spokesperson lends to a light-hearted, less “in your face” advertising strategy that resonates well with the viewe

The 5 Keys to YouTube Marketing Success

Consider YouTube’s role in your marketing strategy. Are you trying to create a brand voice? If so, your brand’s marketing strategy will be different than the brand that is trying to drive direct purchases through YouTube.

Find your target audience. Regardless of whether you choose organic content or influencer/ad content, you need to have an idea of where your brand fits within YouTube’s landscape.

Leverage the platform. YouTube gives brands a lot to work with in order to grow their initiative. Don’t stop your research at this article.

Get involved. Align your brand with the culture of the community you are trying to market towards.

Don’t box your brand in. You don’t have to limit your brand to one of these traffic sources. In fact, consider each of them… you never know what might work!

The post YouTube Marketing Strategy: Your In Depth 2024 Guide with Examples appeared first on NoGood™: Growth Marketing Agency.

With the launch of Shorts in September 2020, Google has elevated it to the top of its video platform. It has achieved this by making significant investments in the project and giving short-form material more prominence in the suggested tab. In the beginning, this included a $100 million creator fund.

Looking for a YouTube advertising agency?

Can you monetize Shorts on YouTube?

Yes, you can monetize Youtube Shorts as a way to earn money from your own content. Monetizing Youtube Shorts is a little different from long-form Youtube videos for a few reasons.

When you click on a long-form YouTube video, more often than not, you will be served with an ad. By watching that ad, you generate a small amount of money for YouTube and that creator. The more views the video receives, the more money that gets generated – effectively acting as a snowball effect. 

The difference here with Shorts videos is found in how the ads are distributed.

Instead of playing advertisements before every video, YouTube now places them in between videos as you navigate through the Shorts player. Based on views, the monthly distribution of ad money to YouTube Shorts creators is pooled.

Instead of playing before every video, YouTube will place ads between videos as you’re scrolling through the Shorts player. The revenue generated from advertisements is then pooled together at the end of each month, and distributed between Shorts creators based on views.

That said, there are other sources of monetization outside of Shorts revenue sharing that include:

• YouTube Fan Funding
• YouTube Premium subscription revenue sharing
• YouTube Channel Store

Google is heavily favoring short-form creators in the YouTube algorithm in an effort to make up for this disparity for creators. For individuals who are interested in short-form video content, this provides a clearer route to platform growth.

YouTube Revenue Share

YouTubers who make money off of their content are eligible for the revenue share scheme. YouTube retains a 45% portion of the gross revenue, with the producers receiving the remaining 55%.

This revenue split is already accounted for within your YouTube Dashboard.

But there are some requirements you must reach first in order to become eligible for monetization on YouTube.

How do you get monetized on YouTube Shorts?

There are two monetization modules: Fan Funding and the YouTube Partner Program (YPP). These monetization opportunities differ in terms of the requirements needed to unlock them. So let’s get a lay of the land; starting with Fan Funding.

To receive Fan Funding, you have to reach 500 subscribers, submit three public videos during the previous ninety days, and receive three million Shorts views in that time frame.

To unlock the YouTube Partner Program – which puts your channel in the Shorts ad revenue pool – you need to reach 1,000 subscribers, and have garnered 10,000,000 public Shorts views over the last 90 days.

Point of clarification for the graphics: public watch hours only count if they’re from long-form videos

Once you’ve reached these requirements, you will be able to submit your channel to YouTube for review. This is where things could get a little dicey though, as YouTube has strict policies you must not break if you want to get monetized.

One of the main qualifiers is ensuring your content is transformative. Do not expect to pass YouTube’s monetization check if you are just re-uploading content from other sources. After fulfilling the previous requirements, you should be approved for the YouTube Partner Program membership and earn Fan Funding, provided that your work doesn’t excessively utilize content from Third Parties and adheres to program guidelines

But, this begs the question…

How much does YouTube pay for Shorts content?

A few factors will determine how much money you can make from Shorts, but generally speaking, you should aim to earn between $0.01 and $0.15 for every thousand views.

1 Million Publish Shorts Views = $50 – $60

That being said, a lot of this is dependent on CPM; which is the cost an advertiser must pay per every thousand impressions of their ad. This metric represents how much advertisers can expect to pay to advertise within a specific niche.

The higher a niche’s CPM, the higher you can expect your RPM to be. Niches like investing, health, and makeup are known to carry much higher CPMs. Additionally, performance metrics play a role as well.

Unfortunately though, revenue from Shorts is significantly lower than the money from ads you’d receive on long-form content – which typically averages anywhere between $1 – $30 per 1,000 views, meaning you’ll need millions of views to earn sustainable revenue. Though, this is where revenue streams like Fan Funding can really help!

YouTube Fan Funding

Viewers can choose from a variety of different methods to support eligible creators, including…

• Channel Memberships
• Super Thanks
• Super Chat
• Super Stickers

Channel memberships have become crucial because they let you provide viewers with rewards like badges, member-only live streams, and unique content. Memberships start at $4.99, and developers have the ability to designate levels with varying costs and benefits

Super Thanks are also great, as viewers can show their appreciation for your content by donating in the comments of one of your Shorts! There are four donation tiers, ranging from $2 to $50. You receive 70% of the Super Thanks revenue under YouTube’s revenue sharing model.

Both of these features will be really helpful when it comes to making money through Shorts!

YouTube Demonetization

Once monetized, there are certain community guidelines your channel must follow to remain monetized under YouTube’s monetization policies.

Deviation from these guidelines may lead to demonetization of certain videos or the channel as a whole. At worst, it can result in the removal of your channel from the YouTube Partner Program.

Affiliate Marketing on YouTube

YouTube allows its creators to advertise their affiliate programs within video descriptions. That is, as long as you disclose that you receive commissions from the links. Same thing goes for product reviews – even a digital product review.

Not being transparent about affiliate links or sponsorships can not only lead to demonetization, but can also lead to the FTC getting involved… which is never fun. So, just make sure you’re covering your bases!

Music Usage on YouTube

YouTube does not play around with copyright infringement when it comes to music usage. In the base agreement for monetization, YouTube relieves themselves of any responsibility for creators using copyrighted music. But they will adhere to copyright claims and copyright strikes coming in from a music publisher, usually without question or resistance on the creator’s behalf. 

Costs of proper music licensing may be high, but those music licensing costs are much lower than a lawsuit… so be careful with YouTube music. There is also plenty of non-copyright music floating around on the platform that you can use in your videos.

That’s the rundown of YouTube’s monetization option within Shorts. You now hopefully have a better idea of what each eligibility requirement entails, along with what income from Shorts might look like!

Now, get out there and make some popular Shorts content!

The post YouTube Shorts Monetization: Everything You Need to Know appeared first on NoGood™: Growth Marketing Agency.

What remains is a shell of the platform’s former image. Yet, for one man… the rubble in the ashes represents a dream, decades in the making, finally being realized.

For Elon Musk… 𝕏 is all he has ever wanted.

Early History of ‘X’

Elon Musk has been infatuated with the letter ‘X’ since the dawn of the internet.

His ties to the letter date back to the late 90s. After selling his first startup – Zip2 – to Compaq for over $300 million, he reinvested a lot of that money into a new venture called X.com.

Musk came up with the name, envisioning the company as the one-stop-shop for online banking – a concept that was in its infancy at the time.

A year later, in March of 2000, they merged with their competitor Cofinity… where they also gained the beloved product, PayPal. Musk took the mantle as CEO following the merger.

However, just six months later, the X.com board made the decision to oust Musk from the company. Soon after, X.com was rebranded to PayPal. And thus, the X.com domain was left dormant.

X in Space

In early 2001, Musk got intertwined with a nonprofit organization called Mars Society. Musk was intrigued by their desire to one day inhabit Mars and started to discuss early funding plans.

To accomplish this pipedream, they would need inhabitable rockets. Initially, they looked to outsource. But after talks in Moscow turned sour, Musk instead opted to start a company that could build affordable rockets for space.

In May 2002, Musk invested $100 million of his own capital and founded SpaceX… taking charge as the company’s CEO & Chief Engineer.

Dawning the familiar ‘X’ branding, SpaceX’s first launch took place in 2006. Although the rocket failed to reach Earth’s orbit, the spectacle was enough to catch the attention of NASA… who awarded SpaceX with a contract.

Two years later, SpaceX was able to successfully launch a rocket into orbit, and the company has continued to make significant strides toward its ultimate goal since.

X on the Road

While working on SpaceX, in February of 2004, Musk stumbled upon a startup that was looking to create electric cars. This concept piqued his interest, so he decided to invest $6.5 million.

This small startup was called Tesla.

Musk subsequently became the largest shareholder of the startup and was named chairman of the board of directors. He assumed an active role whilst Tesla’s first car – the Roadster – was being designed.

The car was officially unveiled two years later, in July of 2006. But while the reveal received critical acclaim, behind the scenes, there was internal turmoil brewing.

In August of 2007, Tesla CEO and co-founder Martin Eberhard was ousted from his position. What ensued was a tumultuous year for the startup, which saw Tesla’s two primary co-founders leave the company, along with the turnover of three different CEOs.

Eventually, in October of 2008, Musk stepped into the CEO role; and this is when the Tesla we know today started to form. Soon after, Musk’s patented ‘X’ branding hit the road with the release of the Tesla Model X – the company’s third car model.

Nearly two decades into its lifespan, Tesla stands tall as the leader in electric cars.

An early online bank: X.com

As Musk’s infatuation with the letter ‘X’ continued to show prevalence in his business ventures, the source of it all remained dormant.

Despite rebranding to PayPal, the company kept the valuable one-character .com web address in its vault. The defunct domain would be revitalized in July of 2017, though, when a familiar face offered the online banking company an unknown lump-sum of cash for the ownership rights.

Elon Musk was once again the owner of X.com. When asked why he re-purchased the old domain, he simply said it stemmed from the sentimental value he held for it.

Little did we know…

Elon & Twitter

When you launch hundred thousand dollar cars strapped to multi-million dollar rockets into space “for the lols,” people are going to pay attention to you.

Musk had garnered a significant following from his antics across social media; especially on a website called Twitter. Tweeting multiple times a day since creating his account in June of 2009, it’s safe to say that Musk at least enjoyed the website.

However, as the years passed, he started becoming more & more vocal about his disdain for “censorship”… and directed a lot of this rhetoric towards Twitter. He alleged the company was actively hampering freedom of speech through a subset of fine-tuned algorithms.

Looking to enact a change, Musk began buying shares of the company in January of 2022 – becoming the largest shareholder by April. Then, on April 14th, Musk made an offer to purchase the company.

After initial resistance from Twitter’s board, they unanimously accepted Musk’s buyout offer that totaled up to $44 billion on April 25th.

Elon Musk’s Acquisition of Twitter

In acquiring the company, Musk said that his goal would be to provide a new level of transparency, crack down on spam bots, and redirect Twitter’s algorithms to promote freedom of speech.

But in July of 2022, as the acquisition was being sorted, Musk made a surprise attempt to terminate the agreement. He argued that Twitter had breached their agreement by refusing to combat spam accounts. Twitter responded with a lawsuit, which was immediately scheduled for that upcoming October.

However, just weeks before the trial, Musk doubled back and decided to move forward with the acquisition. And on October 27th, 2022… Elon Musk was officially named Twitter’s new owner and CEO.

Twitter 2.0

Out the gate, Musk restored previously-banned accounts – most notably restoring former United States president Donald Trump’s infamously banished Twitter account.

Then, not even a week into his ownership of the social media platform, Musk laid off 7,500 employees – cutting Twitter’s workforce down to half of its former stature. This was followed up by hundreds of employees resigning, resisting Musk’s vision of “Twitter 2.0”.

However, the first functional reform came when Musk set his sights on Twitter’s verification system…

Elon Musk & Twitter Blue

Musk utilized Twitter Blue as his vessel for this overhaul; Twitter’s paid service that had launched back in 2021, which introduced additional features geared toward the app’s power users.

Twitter’s verification system was subsequently strapped to the paywall of Twitter Blue. Now, anyone could pay $8 a month for a blue verification check. The purpose behind this stemmed from a larger initiative to make Twitter profitable through advertising revenue.

However, the repercussions of this poorly thought-out reform were immediately felt… as official accounts were being impersonated non-stop.

Most notably, Eli Lilly – an American pharmaceutical company – lost billions of dollars in shares after a Twitter user posed as the company went viral with a tweet promoting free insulin.

Eventually, recognizing that this was a problem, Musk’s team temporarily halted the Twitter Blue verification service. When it returned, they had split Twitter’s verification system into three color-specific tiers to separate casual users from recognizable brands.

Still, the damage dealt within this brief period was significant, with more controversial decisions along the horizon…

Elon Musk’s Resignation as Twitter’s CEO

Just two months (and many scandals) into his stint as Twitter CEO, Musk ran a poll asking whether he should step down as the CEO, saying he would abide by the results of the poll.

The results were in, and Musk had been ousted as CEO by the Twitter community.

He would eventually resign in May of 2023 after finding and appointing his successor, Linda Yaccarino – former chair of advertising for NBCUniversal.

Although he was no longer the company’s CEO, he still held onto an active role in the company – residing as the executive chair & CTO.

Twitter Rate Limit

Two months later, on July 1st, Twitter users were greeted with the news that they would now only be allowed to read a specified amount of tweets a day.

With Twitter’s new “rate limit,” unverified accounts would only be able to read 600 posts daily, while verified accounts would be able to see up to 6,000 posts daily. An obvious ploy to convert more users over to Twitter Blue, this move was met with site-wide condemnation.

To which, Musk responded by telling upset users to “touch grass”.

With tempers flaring at an all-time high, Twitter competitor Meta stepped in and launched their Twitter competitor ‘Threads.’ Launched just days after Twitter introduced rate limits, the app that reportedly wasn’t supposed to be launched for another month was expedited to capitalize on Twitter’s huge misstep.

Threads went on to become the fastest-growing social media app ever, gaining over 100 million users within the first week. Although Threads traffic stagnated and eventually fell off over the course of the following week, it dealt a major blow to Twitter’s traffic.

Musk and co. eventually caved on the implementation of rate limits, increasing the limits to 1,000 posts for non-verified users and 10,000 posts for verified users.

Twitter’s Downfall

Later in the month, Musk released a poll asking users whether Twitter’s default color should be changed to black… which was met with resounding positivity.

But then, in a follow-up tweet, Musk announced that the Twitter brand would be replaced…

…with the letter X.

After outsourcing to his community for a logo, the bird design that represented the site for seventeen years was officially replaced.

A Rushed Rebrand

On the 24th of July, Musk took the previously dormant address ‘X.com’ and officially started redirecting it to Twitter.

Users subsequently started to see new logo imagery appearing on the site. But… there was an issue.

With the incredibly fast turnaround, references to “Twitter” and “tweets” were still visible across the site. The only thing that had actually changed from this marketing strategy was the bird image and the purging of any and all bird references.

Users immediately started to point out the inconsistencies, criticizing the rollout of the new branding. But this would only be the beginning…

Potential Legal Issues After the Rebrand

When you hastily rebrand the biggest text-based social media website in the world, you may miss a few things. Such as your direct competitor owning the social media trademark for ‘X.’

Mark Zuckerberg’s branding company carries the trademark registrations for ‘X’… and given the tumultuous relationship that already exists between the social media companies, this could get ugly.

Additionally, the ‘X’ logo – which was community outsourced – may have actually been stolen.

Users managed to track the Unicode character ‘X’ used for the logo down to a $30 font.

More Xenanigans

To take things even further, Musk seized the handle ‘@x’ (without warning) from an active user who registered their account over 16 years ago.

And instead of offering proper compensation, the team reportedly offered the user merchandise and a tour of the office.

Musk’s New Company – X Corp

Additionally, Musk swapped parent companies for X… replacing Twitter Inc. with his new company called ‘X Corp’.

Under X Corp – which is the billionaire owner’s application development company – he hopes to turn X into the ultimate “super app”.

A marketplace for ideas and your one-stop shop for image, video, and text fields of entertainment. X Corp has also been mentioned to be delving further into being an artificial intelligence company.

But all-in-all, this sounds like the plot for a Z-list supervillain movie.

The Future of Twitter X

Whether you call it ‘X’ or Twitter… the platform is in a volatile state following the Twitter rebrand. The court of public opinion is not only against Musk – they largely see him as a joke.

Whether this will all work out in the end or not, time will tell.

But with potential room for lawsuits and a general lack of support in the numbers game, the future of this social media platform certainly hangs in the balance.

One thing is certain, though…

Twitter and the iconic bird will be missed.

The post Twitter’s Rebrand to X: A Social Media Nightmare appeared first on NoGood™: Growth Marketing Agency.

However, there are several ways to lighten the load through AI video editing capabilities. And especially with the rapid growth of artificial intelligence technology, new video editing software is being developed on a daily basis that leverages AI to help you make high-quality videos.

Seven AI tools for video editing

1. Generate video subtitles
2. Repair/enhance bad audio
3. Automatically cut your podcast
4. Text-based video editing
5. Cut/replace backgrounds from your subject
6. Remove unwanted content from videos (content aware fill)
7. Automatically generate social media posts from your podcast
8. AI-generated music tracks

A lot of these will be centered within Adobe’s video editing suite Creative Cloud, but there are plenty of ways to do what will be outlined here with different video editing software, such as the versatile Adobe Express free video editing tool.

1. Auto-Subtitles

With viewer retention at an all-time low, subtitles to videos have become a quick-and-easy way to increase engagement within an edit. The issue? They take forever to do. It is a tedious process that no one enjoys doing, but the reward outweighs the mind-numbing process. However, with AI-powered tools, we can do away with the monotony entirely & still retain the reward.

In Adobe Premiere Pro, it’s as simple as hitting up the ‘Text’ window.

Once here, you will then click the ‘Captions’ subheading. Then, click ‘Create captions from transcript,’ and Adobe Premiere Pro will automatically transcribe & apply captions to your video content.

It will also present you with options to adjust to personalize your customizable subtitle settings. Once you click ‘create captions,’ Premiere’s AI will go to work. Now, since AI isn’t perfect, there will be the occasional miss-spelled word or phrase.

Corrections are super simple, though, as Premiere generates a subtitle-by-subtitle transcript of your video under the ‘Captions’ window that you can easily click to edit and correct!

There are very similar features in editing apps like CapCut, Davinci Resolve, and Final Cut Pro… all of which utilize AI to help you automate the subtitling process!

2. Fix/Enhance Bad Audio

The worst feeling is recording a stunning video only to realize your audio is completely scuffed. Rather than re-recording, there is a good chance that you’ll be able to fix – and even enhance – your audio track with Adobe’s Speech Enhancement software.

It’s as simple as dragging & dropping your audio into the upload box and waiting for Adobe to do the rest. And if you want to see it in action before you give it a go, check out this short video we made demonstrating its capabilities. From isolating speaking vocals from loud background music or unwanted video background noise to general noise reduction… Adobe has you covered here.

3. Edit Your Podcast in Seconds

On a surface level, podcasts are easy to create. You sit down, talk for an hour or two, smack a catchy title onto it, and upload!

But as you start venturing deeper into the weeds, enhancing the quality by adding multiple camera angles or multiple people… it can quickly turn into a day’s worth of editing for just one 1-hour long episode.

That’s where AutoPod comes in…

This AI video editing plugin will cut hours’ worth of editing time down to seconds. Once you add it to Premiere, you’ll navigate to the ‘Window’ dropdown and search for ‘AutoPod MultiCam Editor’ under the Extensions sub-tab.

You will then be met with this context menu, where you’ll be asked to provide some specifics on your podcast – such as how many speakers there are, how many camera sources you have, etc.

Once you’ve done that though, it’s as simple as hitting the big blue ‘Create Multi-Cam Edit’ button and letting the AI go to work!

You can try AutoPod right now for free for 30 days, but after that trial period, you will have to pay $29 a month. If you’re actively podcasting, the price is definitely worth it… as you’re getting hours’ worth of work done in seconds.

4. Text-Based Video Editing

When recording a high-quality video, you’re bound to make mistakes or have multiple takes. That’s what editing videos are for…
But it can be annoying having to scrub through an entire video to find those.

Well, now you don’t have to!

As outlined earlier, Adobe Premiere is capable of generating a transcript of your video to create captions. That transcript can also be used to edit video…

…with text-based editing!

Navigate to the ‘Text’ window in Premiere, and under the ‘Transcript’ subheading, you will simply click ‘Transcribe,’ and then you’ll be given a full transcript of your professional-looking video.

From here, you can highlight & delete text to filter out those bad takes.

After the fact, you may want to rewatch your professional video and adjust the cuts when needed. But this will keep you from having to scrub through the timeline to cut out what you don’t want and will ultimately significantly speed up your editing experience!

5. Artificial Green Screen

For more intensive edits, you may look to venture into visual effects like rotoscoping… which can get really scary really fast. The fact is, separating your subject from a background in a post is not an easy task. Unless you drop the money for a green screen… and even then, problems can still arise.

Instead of spending tens-hundreds of dollars on a green screen (that might not even work), try this AI-based After Effects plugin!

All you have to do is apply the plugin to your composition layer, then point the AI toward the object/person you want to separate.

Once you give the AI its reference point, it will automatically generate a mask and hold it throughout the duration of the video production.

Then, to isolate the mask from its background… all you have to do is navigate down to the ‘Output’ section of the effect context menu and select ‘On Transparent.’

And BOOM… AI just green-screened your subject for you! You can then go in and add a new background or add any other special effects you want to it.
For a one-time purchase of $50, you can say goodbye to green screens and manual rotoscoping!

6. Hide Unwanted Visuals

Have you ever gone back to edit footage, only to realize you accidentally caught something that simply should not be in frame?

Well, as opposed to re-shooting… try using Content Aware Fill instead!

Start by using the mask tool to make rough selections of the things you do not want in frame.

Make sure you have the mask layers set to ‘Subtract’ on the timeline…

Then, navigate over to the ‘Content Aware Fill’ window and click ‘Generate Fill Layer’.

Using Adobe Sensei, After Effects will analyze and automatically track your footage and then AI-generate content based on what’s around the mask you created to cover up the unwanted aspects of your footage.

If you do not see this window, you may have to go in and enable it. Do this by visiting the ‘Window’ dropdown at the top left of your screen and clicking to enable ‘Content-Aware Fill’ in the sub-menu.

And there you have it… problem solved! No re-shoot needed, thanks to AI-powered video editors.

7. AI-Generated Videos

Short-form content is a massive cog within a content machine. Especially when it comes to the podcast genre. But sometimes, it can be difficult to pump out stunning videos consistently.

Well, now you don’t have to worry… because AI will make all of your short-form content for you for all of your social media platforms!

Riverside.fm’s Magic Clips uses AI to analyze and isolate the best clips from your podcast episode and turn them into social media videos.

It can even automatically add subtitles to your clips for that extra retention boost!

From here, all you have to do is post the social videos. With how important these short-form clips can be in introducing new viewers to your podcast, automating the process will not only make it so that you can create videos with ease… but it will put you ahead of the competition, given how quick the content is to create.

8. AI-Generated Music

In video editing, the sound is half the battle.

A great instrumental or backing track can bring an edit to life. Though sometimes, it can be difficult to find that perfect piece… And that’s where AIVA comes in!

With AIVA, you can choose from hundreds of preset profiles that use AI to generate music that best fits your edit.

When generating your music, you also have the ability to dictate what key you want your track in, as well as the duration!

However, if you don’t know what genre you’re looking for, that’s where AIVA’s Generation Profiles come into play…

With Generation Profiles, you can select the mood you’re trying to set as your baseline…

Then, AIVA will use that to generate a baseline from which you will be able to tweak aspects like the tempo, the harmony, and more! From here, all you have to do is click ‘Create’, and within minutes you will have the perfect track for your edit.

AIVA is technically free, though that comes with the caveats listed above. That said, this AI tool can be incredibly useful… so much so that the price tag is quite easily justified.

AI Video Editing

The landscape of video editing is experiencing a remarkable evolution with the integration of AI-powered tools. These innovative solutions, such as auto-subtitles, audio enhancement, and text-based editing, streamline the editing process and enhance user experience.

With AI-driven green screen alternatives, content concealment, and AI-generated short-form content, creators are empowered to craft amazing videos without the constraints of traditional methods.

As video marketing campaigns increasingly rely on captivating visuals and engaging audio, these AI video editing features emerge as invaluable assets. They offer not only efficiency but also a creative edge, allowing for seamless manipulation of backgrounds, elimination of unwanted elements, and rapid generation of compelling content for diverse platforms.

By embracing this innovative technology, video makers can accelerate their workflow, produce corporate videos, and achieve their creative vision more efficiently. As video editing continues to evolve, these magic tools remain essential for those seeking to stay ahead and create awe-inspiring, high-quality videos for their audiences.

The post 8 AI Video Editing Tools That Will Accelerate Your Workflow appeared first on NoGood™: Growth Marketing Agency.

What is an AI marketing strategy?

An AI marketing strategy refers to the application of artificial intelligence by marketers to gain valuable insights into customer behavior and create personalized experiences. By leveraging AI, marketing teams can collect and analyze high-quality data to inform their decision-making process and optimize marketing assets for the customer journey.

AI-driven marketing assets, such as chatbots, targeted advertising, and content generation, offer personalized content and messages tailored to individual customers. Natural language processing enables chatbots to engage in meaningful conversations with customers, providing support and assistance.

AI’s ability to handle repetitive tasks and analyze vast amounts of data efficiently allows marketers to segment customers based on their preferences and behaviors. This segmentation enables the delivery of relevant and timely marketing messages through various channels, resulting in more effective marketing strategies.

With AI marketing, marketers can better understand customer preferences and pain points, leading to actionable insights. By utilizing these insights, they can craft highly targeted and relevant campaigns that resonate with customers, enhancing overall customer satisfaction and engagement.

An AI marketing strategy empowers marketers to harness the power of artificial intelligence to gain valuable insights, deliver personalized experiences, and execute effective marketing campaigns across various channels.

The top 10 AI marketing campaigns

1. TikToker Creates Business From Scratch Using ChatGPT
2. Brands Through the Eyes of AI
3. AI-Generated Shoes
4. Beer, Made by AI
5. AI Beauty
6. Grocery Shopping with AI
7. Design Your Own Shoes, with AI
8. Dessert for Breakfast, Thanks to AI
9. Shopping Made Easier (with AI)
10. AI-Powered Soda

1. TikToker Creates Business From Scratch Using ChatGPT

Social media content influencers are getting into the mix! In April of 2023, TikTok creator Thunder Keck released a video where he asked ChatGPT to make him a business.

In what resulted in a multi-part series of videos, he followed the AI-generated guide and created a dropshipping business for workout supplements under the name ‘Enerjuice’ – which was also AI-generated. Within 45 minutes, he had a fully functional dropshipping business with pricing strategies and all.

But it didn’t stop there…

In part 4 of the viral series, he used an app called AutoGPT to analyze his business. The app determined that he should rebrand his company and subsequently performed a full brand & website overhaul for him. Now, along with selling supplements, the website has an AI-generated clothing line where he can feed a prompt, and the AI-powered platform will generate a design.

Additionally, the AI gave him a content marketing strategy – suggesting he leverage his social media marketing platforms and let his audience collaborate on designs by suggesting design prompts, which he did at the end of part 4.

The series is 6 parts long and is one of the best marketing examples of how powerful AI can be within the marketing realm.

2. Brands Through the Eyes of AI

Heinz is well-touted as the leader in the condiment marketing game. And they decided to dip a fry into the generative AI craze with one question… “What does AI think ketchup looks like?”

They spearheaded this question in this viral marketing campaign. After feeding the AI image generation tool DALLE-2 prompts like “ketchup in outer space”, they had a collage full of fun images of Heinz ketchup.

To activate their audience, they supercharged the customer journey within the social post – encouraging them to share their own AI-generated ketchup images.

This marketing campaign is a fantastic example of how much fun & how powerful generative AI can be in marketing.

3. AI-Generated Shoes

Augmented reality has made significant strides in recent years, and our next entry is a prime marketing example of this fact.

And by merging modern augmented reality tech with AI, digital agencies Hello Monday & Dept created a mirror that analyzes what people are wearing and digitally their shoes with a pair that the AI-powered solutions deem best accentuates their current outfit.

Then, users have the option to scan a QR code which will take them to a website where they can purchase physical versions of the shoes the mirror generated for them. Not only are they creating a fun experience, but they are also driving revenue from it.

4. Beer, Made by AI

What if you entrusted an AI to make your next flagship product entirely from scratch? Well, that’s exactly what a Massachusetts-based brewing company did.
Night Shift Brewing not only had AI create the name for their next beer release – which ended up being AI-P-A – along with designing the label. But they asked ChatGPT to create the formula for the beer.

After some trial and error, they managed to get an output that they, and their customers, were satisfied with. And in the process of ideating & creating the product, they saved what likely would’ve been thousands of dollars thanks to AI – while also facilitating a unique spin for the product.

5. AI Beauty

Sephora is a global beauty brand and one of the leaders in the beauty industry. And in an effort to enhance the customer experience they offer, the company tapped into artificial intelligence to create an augmented reality makeup app.

With Sephora Visual Artist, customers can demo different palettes of makeup and try on different foundations, lipsticks, and more… all without actually having to apply them in-store. Additionally, they created Color IQ, which scans the skin of a customer and matches them with the perfect foundation color for their skin.

These AI enhancements are huge and will save from a lot of trial and error & regretful purchases.

6. Grocery Shopping with AI

Everyone hates grocery shopping. This is why grocery delivery apps like Instacart were created! Although, that never resolved the stress of trying to decide what to get.

But now, Instacart is working with OpenAI to develop a chatbot within their app!

This feature will allow you to ask Instacart questions as you create your list surrounding budget, nutrition, and preparation. All-in-all, this move stems from Instacart’s driving initiative to make grocery shopping easy by making automated decisions.

And AI is about to make it a whole lot easier!

7. Design Your Own Shoes, with AI

When you think of shoes, you think of the patented Nike swoosh. How cool would it be to make your own Nike shoes (and not get sued into oblivion)?

Well, now you can!

Nike’s new ‘By You’ campaign utilizes an AI-powered personalization system that allows customers to design their own pair of shoes, both online and in-store. All you have to do is choose the shoe from the line you want and go to town!

This initiative drove a significant amount of sales and also gave Nike some valuable information to pull from on their consumers’ individual preferences for potential future releases.

8. Dessert for Breakfast, Thanks to AI

Ben & Jerry’s is a leader in the ice cream industry. But with nearly a whopping 100 flavors of ice cream in their lineup, it can be hard to innovate further.

That was until AI stepped in. With help from Unilever, a consumer goods company that uses AI to gather information on new trends, a gap in the ice cream market for breakfast flavors.

They shared their findings with Ben & Jerry’s, who subsequently developed three new flavors that went on to spearhead their viral “ice cream for breakfast” campaign! Though, it likely would’ve been a missed opportunity without the valuable information presented by Artificial Intelligence technologies.

9. Shopping Made Easier (with AI)

Shopify is one of the biggest e-commerce businesses in the world. Acting as a marketing funnel for companies, they play host to thousands of thriving businesses and drive millions in revenue from consumers.

But with so many shops to filter through, it can be tough to find what you’re looking for as a consumer.

And that’s why Shopify decided to tap into AI, integrating a customer-facing shopping assistant chatbot. This shopping assistant can help you navigate through the vast sea of stores on Shopify and narrow in on what you are looking for. It can also offer suggestions for things that you might not have necessarily thought of!

All-in-all, this chatbot stems from Shopify’s greater goal to enhance and streamline the user experience of their app.

10. AI-Powered Soda

Coca-Cola is the producer of some of the best beverages in the world. They are also one of the latest companies to jump on the AI bandwagon with its campaign, “Create Real Magic.”

This contest put digital artists’ imagination to the test, tasking them to create art pieces for the brand using an AI-powered web app developed in-house. These pieces then had the chance to be featured on Coke’s digital billboards in New York’s Time Square.

Additionally, a group of 30 creators were selected to travel to Coca-Cola’s global headquarters for a three-day creative workshop. This brilliant collaborative campaign got audiences involved, and it wouldn’t have been possible without the newest innovations in generative AI!

The future of AI in marketing

These ten marketing campaigns represent only the beginning when it comes to AI’s marketing potential.

As these technologies continue to advance rapidly and our marketing minds continue to churn, we can only speculate on what will be possible in the future. These AI-powered tools add dimension to marketing campaigns that were once thought to be impossible.

It’s only a matter of time until the next company uses AI to change the marketing game…

The post Top 10 Innovative AI Marketing Campaigns in 2024 appeared first on NoGood™: Growth Marketing Agency.