SaaS Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/saas/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Fri, 15 Nov 2024 17:40:58 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png SaaS Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/saas/ 32 32 Payzer https://nogood.io/case-study/payzers-rapid-growth-a-performance-marketing-case-study/ Tue, 28 May 2024 14:24:35 +0000 https://nogood.io/?post_type=case_study&p=32337 The post Payzer appeared first on NoGood™: Growth Marketing Agency.

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Overview

Payzer specializes in tailored business management software for contractors.

Their platform, Payzerware, streamlines operations with tools like scheduling, invoicing, sales proposals, and maintenance agreements. It also offers diverse payment and financing options, empowering contractors to improve financial processes, reduce outstanding payments, and save time.

For contractors, Payzer is an indispensable ally, equipping them with efficient tools to manage and expand their businesses. Integrating business management features with payment solutions underscores Payzer’s dedication to addressing the distinctive needs of contracting businesses.

The Challenge

  • Monetizing Free Users
  • Expanding to Mid Markets and Enterprises
  • Limited Awareness of Premium Features
  • Creative Optimization
  • Audience Targeting
  • Balancing Acquisition and Retention

Services

SaaS Acquisition and Revenue Model Strategy
Paid Media (Meta, Linkedin, Google, Reddit)
Video Marketing and Content Creation
Conversion Rate Optimization
SEO
Growth Analytics & Proprietary Attribution Dashboards

Approach

We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increased CTR month-over-month, indicating heightened engagement with our targeted content.

Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Our multichannel approach yielded a 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data.

Results

We consistently grew SQLs MoM for Payzer.

SEO Optimization for Industry-Specific Keywords: Conducting comprehensive keyword research to optimize content around industry-specific terms pertinent to HVAC, plumbing, electrical, etc. This SEO strategy contributed to a 4% increase in organic sessions month-over-month, indicating the effectiveness of attracting organic traffic interested in our solutions.

Content Marketing Tailored to Contractor Pain Points: Creating and promoting insightful content such as blog posts and articles that directly address the challenges contractors face. This content marketing strategy played a role in a 69% increase in Sales Qualified Leads to demos attended month-over-month, showcasing sustained interest fostered through organic channels.

Sector-Specific Messaging: We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increase in Click-Through Rate month-over-month, indicating hei ghtened engagement with our targeted content.

Precise Audience Targeting: Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Creative Optimization: Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Paid Platforms Selection: The strategic selection of paid platforms, including LinkedIn, Google, Reddit, and Meta, played a pivotal role in diversifying our reach. This multichannel approach contributed to the 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

A/B Testing and Conversion Tracking Optimizations: Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data. This iterative testing approach was crucial in continuously refining our paid marketing efforts for optimal results. Simultaneously, conversion tracking optimizations were implemented to ensure accurate measurement and analysis of user interactions throughout the customer journey. These optimizations and A/B testing further enhanced our ability to improve performance and deliver a more tailored and effective advertising experience.

Arrow Upnogood 21%
Sales Qualified Leads
Arrow Upnogood 46%
Improved Conversion Rate
Arrow Upnogood 30%
Improved CTR

Performance Visualized

21%
Increase Sales Qualified Leads MoM
46%
Improved Conversion Rate
30%
Improved CTR

Squad

Gayana Sarkisova

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Nesto Rivas

Growth Analyst

Alex Methvin

Growth Analyst

Helena Yang

Creative Lead

Abanoub Nabil

Growth Marketing Manager

The post Payzer appeared first on NoGood™: Growth Marketing Agency.

]]> Intuit https://nogood.io/case-study/intuit/ Fri, 24 May 2024 19:59:17 +0000 https://nogood.io/?post_type=case_study&p=32036 The post Intuit appeared first on NoGood™: Growth Marketing Agency.

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Overview

Intuit (NASDAQ: INTU), added Accelerate to its network of products which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp. Accelerate is a video conferencing platform for small-medium businesses that allows them to instantly schedule meetings with clients, securely export auto-transcriptions from conference calls, and conveniently receive client payments in real time. Accelerate offers its users an easy way to connect with their clients.

The Challenge

NoGood was tapped by Intuit as the growth marketing agency to help bring their newest product to market and understand product-market fit. This was a new product that needed brand positioning, user acquisition strategy, and product-led retention.

Services

Growth Acquisition – Paid media, SEO, CRO
Growth Retention – Email, SMS, push notifications
Product-led growth
Product-market fit validation
Channel and value prop experimentation

Approach

Implemented a persona-specific acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allows the team to correctly identify cohorts of users that were most likely to see value from the product.

Conducted product-focused customer feedback strategies including interviews, NPS surveys, A/B testing, and conversion rate optimization tactics to ideate and manage end-to-end web development projects for a customized and enhanced user experience.

Leveraged product flow analysis and event-based analytics to identify key user behavior and drop-off points to optimize the in-app customer experience and increase product stickiness.

Validated product market fit through consistent cycles of agile SCRUM methodology from ideation to development and monitoring to identify key areas of opportunity and drive product adaptations.

Results

We increased total sign-ups by 25% through a retention-first acquisition strategy based on deep user insights to drive conversion to paid users. This included a CRM strategy with feedback interviews and collection touch-points that led to continuous product interaction, which continued to drive measurable growth quarter after quarter. We also surpassed industry-standard benchmarks since launch with 97% of total user sign-ups being driven by our paid media acquisition strategy.

We helped establish authority in a saturated vertical of productivity tools, by focusing on growth retention to increase active use of the product and overall product adoption. Cohort-specific nurture campaigns, gamifying the user experience, and in-product marketing to determine positioning and messaging led to a 35% increase from user sign-ups to active trial users.

Arrow Upnogood 500%
500% Increase from trial sign-ups to active users
Arrow Upnogood 45%
Increase in trial sign-ups using persona-specific search ads
Arrow Upnogood 100%
NPS score following in-app product optimizations

Performance Visualized

500%
Increase in Trial Sign Ups To Active User
45%
Increase in Sign Ups Use Persona-Specific Ads
100%
Increase in NPS Score

Squad

Gayana Sarkisova

Sr. Growth Strategist

Ayushi Gupta

Growth Strategist

Marina Chilingaryan

Growth Strategist

Nicole Li

Growth Marketing Manager

Yizhen Gu

Creative Lead

The post Intuit appeared first on NoGood™: Growth Marketing Agency.

]]> Rivet https://nogood.io/case-study/rivet-ethereum-api-case-study/ Mon, 07 Feb 2022 21:56:36 +0000 https://nogood.io/?post_type=case_study&p=22200 We Increased Sign-Ups for Ethereum API, Rivet, by 230% in 45 Days

The post Rivet appeared first on NoGood™: Growth Marketing Agency.

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Overview

Rivet is an open-source, cloud-based Ethereum API providing ironclad privacy, total simplicity, infinite scalability, and unparalleled value.

This platform is designed for developers or companies creating decentralized applications that need to gain access to the blockchain, specifically Ethereum, while also allowing users to pay for requests using Ethereum or DAI.

What makes Rivet different from other players in the market is their dedication to the user experience and privacy. Rivet will never share or sell customer data to 3rd parties, while also only retaining the minimum amount of information necessary to operate their service, for the minimum amount of time necessary. Their enterprise-grade support provides up-to-date, easy to navigate documentation, access to real human beings who care about your success with 99.95% uptime guaranteed.

The Challenge

  • Establishing authority and presence in a new vertical
  • Identifying the best channels to target such a niche audience
  • Headless CMS & Internal Privacy required team to create proprietary solutions for tracking metrics & success
  • Driving high-intent traffic that will convert to engaged users
  • Developing trust within the market for a new brand
  • Reaching high-intent audiences with an interest in iron clad privacy and open source development tools
  • Overcoming advertising limitations due to Cryptocurrency Advertising Restrictions in channels like Reddit

Services

Growth marketing strategy & execution
Paid social strategy and execution
SEM rapid experimentation
Search Engine Optimization
Conversion Rate Optimization
Audience hyper-targeting
Design, UX, and copywriting

Approach

Adopted Rivet’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensure brand authority in the blockchain gateway vertical.

Deployed rapid experimentation across multiple channels to achieve product/market fit.

Developed a holistic strategy to increase new account sign ups, engaged users and total requests to the Ethereum Blockchain.

Diversified budget across non-traditional stages in the funnel to overcome recent iOS 14.5 updates as well as Cryptocurrency Advertising Restrictions.

Results

By applying performance branding methodology we were able to increase new user sign up by 230% to ensure long-term sustainable growth. We developed & grew an online presence as a dominant brand in the development & cryptocurrency verticals by executing multiple creative experiments to provide insights & learnings on market’s response to the brand.

Identify & leverage various digital advertising channels to drive qualified traffic allow us to achieve a 64% increase in engaged accounts. By implementing various experiments within new & existing advertising channels, we were able to target new cohorts to increase ARPU (average revenue per user).

Arrow Upnogood 230%
Increase in New User Sign-Ups
Arrow Upnogood 659%
Increase in Site Users
Arrow Upnogood 64%
Increase in Engaged Accounts

Performance Visualized

230%
Increase in New User Sign-Ups
659%
Increase in Site Users
64%
Increase Engaged Accounts

We Increased Sign-Ups for Ethereum API, Rivet, by 230% in 45 Days

Squad

Queenie Leung

Sr. Growth Strategist

Gianna Del Monte

Growth Strategist

Helena Yang

Creative Lead

Isabel Bellino

Growth Marketing Manager

Ayushi Gupta

Growth Marketing Manager

The post Rivet appeared first on NoGood™: Growth Marketing Agency.

]]> Ghostery https://nogood.io/case-study/ghostery/ Sun, 09 May 2021 16:37:34 +0000 https://nogood.io/?post_type=case_study&p=20042 The post Ghostery appeared first on NoGood™: Growth Marketing Agency.

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Overview

Ghostery is a digital privacy SaaS company headquartered in New York City. They build products to protect, educate, and empower users to take back control of their online experiences. It’s known for its popular browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking third-party data-tracking technologies. Its mission is to build a product ecosystem that fosters an internet that does not need to harvest consumer data or attention to drive the digital economy. Launched in 2009, Ghostery has more than 7 million monthly active users who access the tool via app or browser extension.

The Challenge

  • Driving high-intent traffic that will convert to paid users or product downloads
  • Raising awareness about the brand
  • Reaching high-intent audiences with interest in privacy tools

Services

Product launch strategy
Content strategy & SEO
Conversion rate optimization
Audience hyper-targeting
Paid advertising
Email marketing
Design, UX, and copywriting

Approach

Identified key dropoff points in the customer journey.

Ran optimization tests on homepage and product pages to identify opportunities for improvement.

Provided redesign, UX, and copywriting support to increase the efficacy of homepage and product pages.

Ran full-funnel experimentations across brand messaging, acquisition channels, and audience targeting to identify and commit to the right message and position.

Improved website content and social media engagement with experiments to increase audience engagement across all properties.

Performance Visualized

64%
Increase of Visits With Conversion
127%
Increase in Site Traffic
29%
Increase in Paid CVR

Squad

Mostafa Elbermawy

Growth Lead

Queenie

Growth Strategist

Ben Kuriakose

Growth Marketing Manager

Theano

Growth Marketing Manager

Claudia Yuan

Creative Designer

The post Ghostery appeared first on NoGood™: Growth Marketing Agency.

]]> Ventract https://nogood.io/case-study/ventract/ Sun, 09 May 2021 16:08:32 +0000 https://nogood.io/?post_type=case_study&p=20034 The post Ventract appeared first on NoGood™: Growth Marketing Agency.

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Overview

In 2020, Ventract leveraged everything they’ve learned over the past decade to build and launch the next iteration of how their company operates today. Ventract has replaced the limited call center model with a scalable online marketplace that enables property managers to connect directly with contractors. For property managers, the service delivers streamlined to access contractors willing to bid and provides a central tool for organization. For contractors, Ventract opens a new channel for them to build their business and reputation.

The Challenge

  • Pivot from a relationship-driven operation to a scalable digital enterprise.
  • Build a two-sided marketing place in which growth on one side (listed bids) fuels growth on the other side (contractors to bid).
  • Quickly establish a supply and demand balance in their marketplace by creating predictable growth on both sides (contractors and listed bids).

Services

Rapid full-funnel experimentation
Conversion rate optimization
Marketplace acquisition strategy
Content strategy
SEO
Design, UX, and copywriting
Campaign strategy
Creative copy and messaging
Performance Dashboards
Facebook and LinkedIn ads
Google Search, Bing ads

Approach

Identified the most critical audience to target and leverage for launch to ensure rapid growth.

Ran optimization tests on product pages and homepage and provided redesign, UX, and copywriting support to increase their efficacy.

Ran full-funnel experimentation across brand messaging and acquisition channels. Refined audience and location targeting to understand the right message, positioning, and demand.

Successfully rolled out a media plan for targeted audiences across Facebook, Google, and Bing with adapted creative.

Deployed an effective strategy for high intent, SEO-driven content creation.

Results

The unique challenges presented with launching a dual-sided marketplace required a customized approach in discovery and strategy development.

For Ventract, it was critical to ensure healthy participation on both sides of the marketplace to achieve rapid growth. Through rapid experimentation and unique growth hacks, we saw a great MoM increase in participation on both sides of the marketplace, marking a 70% growth in contractor profiles and a 150% growth in property manager profiles.

The growth extended beyond the top of the funnel. Since September 2020, when our partnership officially began, we saw a 90% MoM increase in signup conversions, as well as another 66% MoM increase in the signup conversion rate.

An essential element of compounding growth for Ventract was the contractors’ and project managers’ experience on the website. After the end-to-end audit, redesign and optimization of Ventract’s website, we achieved significant improvements in website behavior: the average session duration increased by 37% along with an

Arrow Upnogood 90%
MoM increase in signup completions
Arrow Upnogood 70%
MoM increase in contractor participation/profiles
Arrow Upnogood 66%
MoM increase in signup conversion rate

Performance Visualized

90%
MoM Increase in Sign Up Completions
70%
MoM Increase in Contractor Participation
66%
MoM Increase in Sign Up Conversion

Squad

Mostafa Elbermawy

Growth Lead

Mark Arpaia

Growth Strategist

Ben Kuriakose

Growth Marketing Manager

Eugene Vaysberg

Growth Marketing Manager

Alek Prus

Growth Marketing Analyst

Claudia Yuan

Creative Designer

The post Ventract appeared first on NoGood™: Growth Marketing Agency.

]]> ByteDance Case Study https://nogood.io/case-study/bytedance/ Wed, 21 Apr 2021 12:39:36 +0000 https://nogood.io/?post_type=case_study&p=1546 The post ByteDance Case Study appeared first on NoGood™: Growth Marketing Agency.

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Overview

Lark is the next-gen workspace for teams built by Bytedance. The new take on an office suite combines all the essential team collaboration tools, from messaging and video conferencing, to schedule management and cloud storage – all in a single interconnected platform. These functions are always in sync, allowing Lark to deliver a seamless user experience for the modern enterprise.

The Challenge

  • The client was operating with an obsolete marketing/analytics stack.
  • The client’s brand positioning was becoming increasingly challenged.
  • The client was facing increased competition in the market.
  • Due to all of the above, Bytedance saw a steady decline in inbound traffic, qualified leads, and a significant increase in CAC.

Services

Landing page building
Market and competition research
Persona and UX analysis
Conversion Rate Optimization
Full-funnel analytics and journey tracking
SEO & Content Marketing
Facebook and Instagram Ads
Google and Bing Ads
Content Partnerships
Influencer Marketing

Approach

Audited current tech and analytics stack to identify tracking and reporting gaps and historical data across the funnel

Reviewed existing funnel journeys and touch points to ensure proper implementation of tracking scripts, custom events, and triggers

Defined lead journey patterns by channel, source, first touchpoint, and deal size

Designed and implemented an end-to-end automation and personalization map with funnel stage definitions, trigger points, and automation/personalization variables

Built a lead cohort analysis by touchpoint/s, source, medium, and deal size

Reviewed and optimized tracking schema around digital strategy and content campaigns

Built an executive dashboard showing leads and opportunities by exact marketing sources and campaigns illustrating marketing ROI to leadership

Results

Through conversion rate optimization, UX/UI updates, a brand new information architecture, as well as a content and SEO strategy, NoGood was able to support our client in their effort to break into the US market.

Conversion Rate Optimization and UX/UI: NoGood took on the redesign of the complete US site. From the homepage all the way through product pages, the About Us page, pricing, and more. Pages were created to optimize conversion rate and deliver a next-level user experience.

Information Architecture and Content Mapping: The first thing we noticed about the current website was the structure needed an update. In order to develop an effective customer journey, we built out a navigation structure developed to deliver the optimal experience from a content and SEO standpoint.

Conversion Rate Optimization: We significantly decreased time spent per SQL through automated lead filtration, personalized email workflows, and meeting scheduling automation.

Arrow Upnogood 879%
Organic Traffic
Arrow Upnogood 69%
Sign Up Rate
Arrow Upnogood 3x
Keyword Rankings

Performance Visualized

69%
69% Sign Up Rate Increase
38%
38% Funnel Efficiency Improvement (Visit to SQL)

Squad

Mostafa Elbermawy

Growth Lead

Mark Arpaia

Growth Marketing Manager

Claudia Yuan

Creative Designer

Queenie Leung

Growth Strategist

Dan Mills

VP of Client Partnerships

The post ByteDance Case Study appeared first on NoGood™: Growth Marketing Agency.

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