B2B Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/b2b/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Fri, 15 Nov 2024 17:30:48 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png B2B Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/b2b/ 32 32 Payzer https://nogood.io/case-study/payzers-rapid-growth-a-performance-marketing-case-study/ Tue, 28 May 2024 14:24:35 +0000 https://nogood.io/?post_type=case_study&p=32337 The post Payzer appeared first on NoGood™: Growth Marketing Agency.

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Overview

Payzer specializes in tailored business management software for contractors.

Their platform, Payzerware, streamlines operations with tools like scheduling, invoicing, sales proposals, and maintenance agreements. It also offers diverse payment and financing options, empowering contractors to improve financial processes, reduce outstanding payments, and save time.

For contractors, Payzer is an indispensable ally, equipping them with efficient tools to manage and expand their businesses. Integrating business management features with payment solutions underscores Payzer’s dedication to addressing the distinctive needs of contracting businesses.

The Challenge

  • Monetizing Free Users
  • Expanding to Mid Markets and Enterprises
  • Limited Awareness of Premium Features
  • Creative Optimization
  • Audience Targeting
  • Balancing Acquisition and Retention

Services

SaaS Acquisition and Revenue Model Strategy
Paid Media (Meta, Linkedin, Google, Reddit)
Video Marketing and Content Creation
Conversion Rate Optimization
SEO
Growth Analytics & Proprietary Attribution Dashboards

Approach

We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increased CTR month-over-month, indicating heightened engagement with our targeted content.

Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Our multichannel approach yielded a 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data.

Results

We consistently grew SQLs MoM for Payzer.

SEO Optimization for Industry-Specific Keywords: Conducting comprehensive keyword research to optimize content around industry-specific terms pertinent to HVAC, plumbing, electrical, etc. This SEO strategy contributed to a 4% increase in organic sessions month-over-month, indicating the effectiveness of attracting organic traffic interested in our solutions.

Content Marketing Tailored to Contractor Pain Points: Creating and promoting insightful content such as blog posts and articles that directly address the challenges contractors face. This content marketing strategy played a role in a 69% increase in Sales Qualified Leads to demos attended month-over-month, showcasing sustained interest fostered through organic channels.

Sector-Specific Messaging: We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increase in Click-Through Rate month-over-month, indicating hei ghtened engagement with our targeted content.

Precise Audience Targeting: Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Creative Optimization: Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Paid Platforms Selection: The strategic selection of paid platforms, including LinkedIn, Google, Reddit, and Meta, played a pivotal role in diversifying our reach. This multichannel approach contributed to the 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

A/B Testing and Conversion Tracking Optimizations: Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data. This iterative testing approach was crucial in continuously refining our paid marketing efforts for optimal results. Simultaneously, conversion tracking optimizations were implemented to ensure accurate measurement and analysis of user interactions throughout the customer journey. These optimizations and A/B testing further enhanced our ability to improve performance and deliver a more tailored and effective advertising experience.

Arrow Upnogood 21%
Sales Qualified Leads
Arrow Upnogood 46%
Improved Conversion Rate
Arrow Upnogood 30%
Improved CTR

Performance Visualized

21%
Increase Sales Qualified Leads MoM
46%
Improved Conversion Rate
30%
Improved CTR

Squad

Gayana Sarkisova

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Nesto Rivas

Growth Analyst

Alex Methvin

Growth Analyst

Helena Yang

Creative Lead

Abanoub Nabil

Growth Marketing Manager

The post Payzer appeared first on NoGood™: Growth Marketing Agency.

]]> Intuit https://nogood.io/case-study/intuit/ Fri, 24 May 2024 19:59:17 +0000 https://nogood.io/?post_type=case_study&p=32036 The post Intuit appeared first on NoGood™: Growth Marketing Agency.

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Overview

Intuit (NASDAQ: INTU), added Accelerate to its network of products which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp. Accelerate is a video conferencing platform for small-medium businesses that allows them to instantly schedule meetings with clients, securely export auto-transcriptions from conference calls, and conveniently receive client payments in real time. Accelerate offers its users an easy way to connect with their clients.

The Challenge

NoGood was tapped by Intuit as the growth marketing agency to help bring their newest product to market and understand product-market fit. This was a new product that needed brand positioning, user acquisition strategy, and product-led retention.

Services

Growth Acquisition – Paid media, SEO, CRO
Growth Retention – Email, SMS, push notifications
Product-led growth
Product-market fit validation
Channel and value prop experimentation

Approach

Implemented a persona-specific acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allows the team to correctly identify cohorts of users that were most likely to see value from the product.

Conducted product-focused customer feedback strategies including interviews, NPS surveys, A/B testing, and conversion rate optimization tactics to ideate and manage end-to-end web development projects for a customized and enhanced user experience.

Leveraged product flow analysis and event-based analytics to identify key user behavior and drop-off points to optimize the in-app customer experience and increase product stickiness.

Validated product market fit through consistent cycles of agile SCRUM methodology from ideation to development and monitoring to identify key areas of opportunity and drive product adaptations.

Results

We increased total sign-ups by 25% through a retention-first acquisition strategy based on deep user insights to drive conversion to paid users. This included a CRM strategy with feedback interviews and collection touch-points that led to continuous product interaction, which continued to drive measurable growth quarter after quarter. We also surpassed industry-standard benchmarks since launch with 97% of total user sign-ups being driven by our paid media acquisition strategy.

We helped establish authority in a saturated vertical of productivity tools, by focusing on growth retention to increase active use of the product and overall product adoption. Cohort-specific nurture campaigns, gamifying the user experience, and in-product marketing to determine positioning and messaging led to a 35% increase from user sign-ups to active trial users.

Arrow Upnogood 500%
500% Increase from trial sign-ups to active users
Arrow Upnogood 45%
Increase in trial sign-ups using persona-specific search ads
Arrow Upnogood 100%
NPS score following in-app product optimizations

Performance Visualized

500%
Increase in Trial Sign Ups To Active User
45%
Increase in Sign Ups Use Persona-Specific Ads
100%
Increase in NPS Score

Squad

Gayana Sarkisova

Sr. Growth Strategist

Ayushi Gupta

Growth Strategist

Marina Chilingaryan

Growth Strategist

Nicole Li

Growth Marketing Manager

Yizhen Gu

Creative Lead

The post Intuit appeared first on NoGood™: Growth Marketing Agency.

]]> CheckSammy https://nogood.io/case-study/checksammy/ Wed, 15 Nov 2023 10:11:26 +0000 https://nogood.io/?post_type=case_study&p=28627 The post CheckSammy appeared first on NoGood™: Growth Marketing Agency.

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Overview

CheckSammy offers on-demand, nationwide, same day bulk waste removal and sustainability solutions. With a primary focus on B2B companies, CheckSammy offers their partners an affordable and easy solution to take care of their waste emergencies whenever they need it.

CheckSammy spans clients from multi-family residential properties to retailers, restaurants, and more, offering a “cheap when you need us, free when you don’t” solution for waste removal.

The Challenge

We worked closely with CheckSammy to help acquire more qualified leads while decreasing their cost per lead. CheckSammy needed a scalable user acquisition strategy, conversion rate optimization opportunities, and a clear execution strategy for their SEO presence.

Services

Growth Acquisition – Paid media, SEO, CRO
Channel and value prop experimentation
Creative experimentation

Approach

Implemented a persona specific targeting and acquisition strategy, by identifying key value propositions, pain points and gain creators for each target persona. This strategy allowed us to acquire users through Meta, Google Search, Bing, Twitter, and that found value in the product.

Leveraged creative experimentation to A/B test copy, creative, and landing pages per cohort to understand what combination led to the most qualified leads and created a strategy to further scale.

Coupled our acquisition strategy with a supportive SEO strategy that yielded tremendous organic growth through Q2.

Diversified budget across multiple paid media channels including and A/B tested to identify which channels were optimal for scale.

Results

We decreased B2B cost per lead by 163% through an acquisition strategy based on deep persona mapping and value proposition experimentation.

This included testing cohorts, understanding user personas, and having continuous conversion rate optimization strategies including landing page A/B testing, optimizing CTAs, and using data to understand the customer journey. 

The NoGood team used their understanding of these specific personas to drive sign ups which resulted in a 158% increase from Q1 to Q2. Through constant creative experimentation, we identified which creative, copy, and landing pages provided the best combination of qualified leads and continued to optimize in order to scale.

Arrow Downnogood 163%
B2B cost per lead
Arrow Upnogood 158%
B2B qualified leads
Arrow Upnogood 32%
Paid media spend saved through optimizations

Squad

Gayana

Gayana Sarkisova

Sr. Growth Strategist

Barbie Jarbi

Growth Strategist

Eamonn Frys

Senior Growth Marketing Manager

Jared Glassman

Growth Marketing Manager

Ryan Sylvestre

Growth Marketing Manager

Scott Katz

Creative Lead

The post CheckSammy appeared first on NoGood™: Growth Marketing Agency.

]]> SparkCharge https://nogood.io/case-study/sparkcharge/ Tue, 04 Apr 2023 17:29:20 +0000 https://nogood.io/?post_type=case_study&p=26734 The post SparkCharge appeared first on NoGood™: Growth Marketing Agency.

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Overview

SparkCharge is the first company to create a mobile EV charging system and network. Featured on Shark Tank, Sparkcharge makes electric vehicle adoption seamless. Their flagship mobile charging solutions provide EV owners with accessible and scalable charging, anytime and anywhere they may need it. They also work with businesses across industries such as retail, real estate, public agencies, and automotive OEMs that require EV charging, helping to address the challenges of limited charging infrastructure by providing flexible and scalable solutions.

The Challenge

  • Identify the opportunities for improvement for SparkCharge’s brand awareness and keyword rankings.
  • Unlock key performance areas that competitors didn’t leverage with strategic content and search marketing.

Services

Lead Growth Acquisition, Paid Media, SEO, CRO
Website Design, UX Analysis, and Copywriting
Content Strategy & SEO
Conversion Rate Optimization
Product-market Fit Validation
Channel and Value Prop Experimentation

Approach

Conducted rapid micro-experiments across search through messaging, and acquisition journeys to determine key value propositions and high-value markets.

Refined campaign strategy and ramped up on CRO and SEO efforts to combat spending decreases. Launched campaigns according to target segments of large fleet corporations and roadside assistance companies to A/B test and identify the highest value top-performing segments to improve campaign efficiency despite limited budgets.

Executed conversion rate optimization (CRO) changes by implementing an AIDA framework across landing pages to educate the target audience and increase overall conversion rates.

Launched zero-party data strategy with pop-up content offers to nurture high-intent leads and push them through to conversion.

Developed a content strategy for SparkCharge to establish authority and thought leadership in the mobile EV charging space.

Conducted comprehensive technical SEO audits to identify and rectify site issues affecting search engine visibility. Leveraged advanced analytics to monitor and report on SEO improvements and their impact on organic traffic and conversion rates.

Results

Within the first 4 months of working with NoGood, we drove a 668% increase in traffic to SparkCharge’s website while bringing previous bounce rates down by 8.5x.

We improved SparkCharge’s user journey, identifying pain points with two specific high-value personas – Fleet VPs and Roadside Assistance Providers. NoGoode created content plans catered to the interests and pain points of each persona, developing keyword research and potential headlines to go after their search queries and maintain top of mind.

NoGood saw a huge opportunity to optimize SparkCharge’s landing pages with social proof and user journey modifications. By leveraging insights together with the AIDA framework and analytics, we saw engagement on site increase by 89%, and site analytics reflected a change in user journey where users were able to understand SparkCharge’s offerings more quickly and concisely, leading to an increase in conversion rates.

Arrow Upnogood 668%
Organic Traffic
Arrow Downnogood 8.5x
Bounce Rate
Arrow Upnogood 87%
Conversion Rate

Performance Visualized

668%
Increase in Organic Traffic
87%
Increase in Conversion Rate

Squad

Helena Yang

Sr. Growth Designer
Nicole Teh

Nicole Teh

Growth Strategist

Alex Methvin

Growth Marketing Analyst
Abanoub

Abanoub Nabil

SEM Analyst

The post SparkCharge appeared first on NoGood™: Growth Marketing Agency.

]]> ByteDance Case Study https://nogood.io/case-study/bytedance/ Wed, 21 Apr 2021 12:39:36 +0000 https://nogood.io/?post_type=case_study&p=1546 The post ByteDance Case Study appeared first on NoGood™: Growth Marketing Agency.

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Overview

Lark is the next-gen workspace for teams built by Bytedance. The new take on an office suite combines all the essential team collaboration tools, from messaging and video conferencing, to schedule management and cloud storage – all in a single interconnected platform. These functions are always in sync, allowing Lark to deliver a seamless user experience for the modern enterprise.

The Challenge

  • The client was operating with an obsolete marketing/analytics stack.
  • The client’s brand positioning was becoming increasingly challenged.
  • The client was facing increased competition in the market.
  • Due to all of the above, Bytedance saw a steady decline in inbound traffic, qualified leads, and a significant increase in CAC.

Services

Landing page building
Market and competition research
Persona and UX analysis
Conversion Rate Optimization
Full-funnel analytics and journey tracking
SEO & Content Marketing
Facebook and Instagram Ads
Google and Bing Ads
Content Partnerships
Influencer Marketing

Approach

Audited current tech and analytics stack to identify tracking and reporting gaps and historical data across the funnel

Reviewed existing funnel journeys and touch points to ensure proper implementation of tracking scripts, custom events, and triggers

Defined lead journey patterns by channel, source, first touchpoint, and deal size

Designed and implemented an end-to-end automation and personalization map with funnel stage definitions, trigger points, and automation/personalization variables

Built a lead cohort analysis by touchpoint/s, source, medium, and deal size

Reviewed and optimized tracking schema around digital strategy and content campaigns

Built an executive dashboard showing leads and opportunities by exact marketing sources and campaigns illustrating marketing ROI to leadership

Results

Through conversion rate optimization, UX/UI updates, a brand new information architecture, as well as a content and SEO strategy, NoGood was able to support our client in their effort to break into the US market.

Conversion Rate Optimization and UX/UI: NoGood took on the redesign of the complete US site. From the homepage all the way through product pages, the About Us page, pricing, and more. Pages were created to optimize conversion rate and deliver a next-level user experience.

Information Architecture and Content Mapping: The first thing we noticed about the current website was the structure needed an update. In order to develop an effective customer journey, we built out a navigation structure developed to deliver the optimal experience from a content and SEO standpoint.

Conversion Rate Optimization: We significantly decreased time spent per SQL through automated lead filtration, personalized email workflows, and meeting scheduling automation.

Arrow Upnogood 879%
Organic Traffic
Arrow Upnogood 69%
Sign Up Rate
Arrow Upnogood 3x
Keyword Rankings

Performance Visualized

69%
69% Sign Up Rate Increase
38%
38% Funnel Efficiency Improvement (Visit to SQL)

Squad

Mostafa Elbermawy

Growth Lead

Mark Arpaia

Growth Marketing Manager

Claudia Yuan

Creative Designer

Queenie Leung

Growth Strategist

Dan Mills

VP of Client Partnerships

The post ByteDance Case Study appeared first on NoGood™: Growth Marketing Agency.

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