Healthcare Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/healthcare/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Fri, 15 Nov 2024 17:37:30 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png Healthcare Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/healthcare/ 32 32 Zepp Clarity https://nogood.io/case-study/zepp/ Tue, 28 May 2024 16:44:54 +0000 https://nogood.io/?post_type=case_study&p=32372 The post Zepp Clarity appeared first on NoGood™: Growth Marketing Agency.

]]>

Overview

Zepp Clarity, a Division of Zepp Health, is a global smart wearable health technology brand. Zepp Clarity focuses on empowering health, fitness, and well-being with hearing technology. Their flagship product, Zepp Clarity One, is a smart hearing aid designed for any lifestyle to offer a total system for high-performance hearing. Constructed to be virtually invisible and easy to use, these discreet, rechargeable and adjustable hearing aids help users hear better, work better, and communicate better.

The Challenge

  • Break into the US market and establish a strong presence and trust as a new product and brand
  • Successfully launch the brand to a new market within a niche vertical
  • Overcome advertising limitations due to restrictions around the health industry
  • Develop branding for Zepp Clarity that effectively communicates its value proposition of smart hearing aids while creating consumer trust for a new brand
  • Reach high-intent audiences with a specific interest in smart hearing aids to increase content-generation and content-assisted inbound leads
  • Implement overall lead tracking, funnel automation, and mid-funnel management

Services

Growth Acquisition – paid media, SEO, CRO to drive leads
Conversion Rate Optimization and Website UX/UI Analysis
Performance marketing – paid media (CPL, Conversion Rate)
Performance creative
Product-market fit validation
Channel and value prop experimentation

Approach

Implemented a persona-specific acquisition strategy by identifying 4 distinct customer personas and targeting them with bespoke creatives and landing pages, then A/B testing creative headlines and CTAs to drive engagement

Conducted conversion rate optimization and UI/UX improvements for the homepage and individual product pages. Redesigned the website in order to increase engagement and acquisition, adding social proof on key landing pages to highlight the value of Zepp Clarity One and its impact on users’ lives.

Deployed growth acquisition tactics to create a new digital marketing funnel that leverages a cross-channel marketing mix, capturing intent in the moment that matters for each individual user.

Conducted A/B testing to determine product market fit, optimize product price point, and ensure competitiveness.

Refined messaging at each stage of the funnel to drive users to convert through sample kits, audiologists appointments, hearing assessments or purchases.

Implemented lead generation campaigns to quickly engage contacts and continue to generate qualified leads

Results

Through conversion rate optimization, UX/UI updates, a brand new information architecture, and a holistic performance marketing strategy, NoGood was able to successfully break Zepp into the US market.

In Q4 of 2023 we saw a 665.14% increase in users and a 13.82% reduction in bounce rate on the website. By seamlessly integrating with Zepp Clarity’s internal marketing team, we built on and evolved the company’s channel strategy across various channels, including paid search, social, and display, which allowed us to reach multiple segmented personas based on demographic and interest-based characteristics. This resulted in a 341% increase in paid search traffic, 40% increase in organic search traffic, 548% increase in paid social traffic, and 1577% increase in display compared to the previous quarter.

We identified pain points for different user personas and optimized website landing pages with social proof, strategic pricing, and user journey funneling. By leveraging these insights with rapid experimentation and analytics, we saw a 207% (MoM) increase in leads while driving Cost Per Lead down by 67%. These efforts paid off as we saw a resulting 766% increase in hearing aid purchases quarter-over-quarter. The surge in leads and +193% increase in ROAS are strong indicators of the successful partnership with Zepp in scaling efforts to reach out to their target segments.

Arrow Upnogood 180%
QoQ increase for hearing assessments and sample kits
Arrow Upnogood 766%
QoQ increase in Zepp Clarity One purchases
Arrow Downnogood 67%
QoQ decrease in Cost Per Lead

Squad

Queenie Leung

Sr. Growth Strategist

Nicole Teh

Growth Strategist

Jared Glassman

Growth Marketing Manager

Joe Sanders

Growth Analyst

Scott Katz

Creative Lead

The post Zepp Clarity appeared first on NoGood™: Growth Marketing Agency.

]]> Spring Health https://nogood.io/case-study/spring-health/ Tue, 28 May 2024 14:45:24 +0000 https://nogood.io/?post_type=case_study&p=31905 Top Creative Performers

The post Spring Health appeared first on NoGood™: Growth Marketing Agency.

]]>

Overview

Spring Health is a New York-based B2B behavioral health organization with a mission centered around eliminating barriers to mental health. Their focus is on making mental healthcare accessible and achievable by leveraging clinically validated AI technology. This technology enables them to provide optimal care to their members, ranging from meditation and coaching to therapy and medication, or a combination of these approaches.

Spring Health collaborates with employers and health insurers globally, empowering them to enhance mental health support for their employees or members. The platform addresses the challenges of finding, scheduling, and accessing diverse and quality mental healthcare.

By using AI technology, Spring Health tailors its services to individual needs, ensuring a personalized and effective approach to mental health.

The Challenge

Provider Recruitment: Attracting highly qualified mental health providers who align with Spring Health’s mission in a competitive field posed a significant challenge. The goal was to ensure a steady influx of skilled professionals to meet the growing demand for mental health services.

Provider Retention: High turnover in the competitive mental health landscape presented a challenge in retaining providers. Achieving provider loyalty required a supportive work environment and competitive compensation, all while maintaining alignment with Spring Health’s mission of providing quality and accessible care.

Geographic Diversification: Expanding into diverse regions, encompassing both urban and rural areas, created the need for tailored provider recruitment and retention strategies. Each region posed unique challenges and opportunities, necessitating a nuanced approach to ensure a strong network of mental health professionals across various locations.

Multi-Channel Effectiveness: Maximizing the impact of various marketing channels to reach potential providers proved to be a complex task. Stringent license requirements added a layer of complexity, requiring careful navigation to ensure compliance while effectively communicating with and attracting mental health providers.

Services

Growth Acquisition – Paid media, SEO, CRO
Growth Retention – Email, SMS, push notifications
Product-led growth
Product-market fit validation
Channel and value prop experimentation
Proprietary performance marketing analytics

Approach

Achieved a staggering 132% increase in leads by refining digital marketing efforts to attract providers meeting specific criteria. This strategic targeting significantly enhanced the quality of provider leads, aligning closely with Spring Health’s mission and standards.

Implemented regular monitoring, contributing to a substantial 113% increase in Provider Qualified Leads. This data-driven approach allowed for informed decision-making, ensuring that the provider leads generated were not only numerous but also of high quality.

Applied tailored recruitment tactics, resulting in a remarkable 149% increase in leads Conversion Rate. By recognizing and addressing the unique challenges in diverse regions, this approach led to a higher conversion rate, optimizing the recruitment process.

Leveraged multiple digital marketing channels, contributing to a notable 58% increase in hires and integrating various channels allowed for a broader reach, attracting a higher number of mental health professionals and ultimately increasing the number of successful hires.

Integrated stringent targeting reviews and analyses, ensuring a robust compliance rate in lead quality across all advertising channels. This approach addressed the complexity of compliance with licensing requirements while maintaining the effectiveness of the marketing efforts in attracting qualified mental health providers.

Results

NoGood achieved a 30% increase in patient registrations month-over-month by strategically placing ads on platforms where the target audience is most active per industry of partner companies. This approach leveraged data analytics to identify prime advertising spaces based on user behavior, demographics, and online habits.

We didn’t stop there. NoGood also leveraged additional digital marketing channels, contributing to a 58% increase in hires. We succeeded in attracting a higher number of mental health professionals and ultimately increased the number of successful hires.

NoGood applied tailored recruitment tactics, resulting in a 149% increase in conversion rate.

Arrow Upnogood 113%
Increase in Provider Qualified Leads
Arrow Upnogood 149%
Increased Conversion Rate
Arrow Upnogood 58%
Increase in Employee Headcount

Performance Visualized

58%
Increase in Employee Headcount

Top Creative Performers

Squad

Queenie Leung

Sr. Growth Strategist

Nicole Teh

Growth Strategist

Theano Dimitrakis

Growth Strategist

Jared Glassman

Growth Marketing Manager
Abanoub

Abanoub Nabil

Growth Marketing Manager

Helena Yang

Creative Lead

Daniel Lee

Creative Lead

The post Spring Health appeared first on NoGood™: Growth Marketing Agency.

]]> Exparel https://nogood.io/case-study/exparel/ Wed, 22 May 2024 19:10:28 +0000 https://nogood.io/?post_type=case_study&p=32011 The post Exparel appeared first on NoGood™: Growth Marketing Agency.

]]>

Overview

EXPAREL, a subsidiary of Pacira Biosciences, is a cutting-edge, long-acting non-opioid anesthetic that effectively manages postsurgical pain.

Since its introduction in 2012, over 9 million patients have received EXPAREL as a safe and effective alternative to opioids. The product is administered by local injection directly at the surgical site, where it gradually releases bupivacaine over time, providing sustained pain relief without the risks associated with opioids and other narcotics.

The Challenge

  • The need to stand out amidst rising competition and enhance online presence
  • Difficulty in attracting high-intent traffic that converts to leads
  • Low awareness of non-opioid treatment options and alternatives
  • Barriers to developing executing effective marketing campaigns to attract high-quality leads

Services

Performance Marketing Strategy & Execution
Paid Search & Display Paid Social
Website UX Analysis & Conversion Rate Optimization
Campaign Creative Strategy
SEO Strategy & Execution
Growth Analytics & Executive Dashboards

Approach

Coordinated with relevant teams to define growth generation and brand awareness strategies for both healthcare providers and patients and identify areas of overlap

Defined audience targeting and user engagement journeys for both groups and developed an analytics and performance marketing framework to separate them based on commercial objectives

Conducted website analysis and stakeholder interviews to gain an understanding of the brand’s processes, culture, needs and opportunities, leading to redesigned resources and landing pages

Guided UX, content, and SEO efforts to support each audience’s journey of discovery

Deployed rapid experiments in paid search and display to build an awareness pipeline and quickly scale tactics and targeting

Made strategic, performance-based recommendations based on analytics and data visualization to drive more engagement and leads. This led to an overall increase in inquiries from patients and healthcare providers, as well as year-over-year improvements in engagement KPIs

Results

We increased HCP sign ups by 307% for EXPAREL for the 3rd consecutive year.

Since we began our partnership with EXPAREL, we have seen remarkable growth in both healthcare providers and patients. We have seen a 120% increase in sessions, driven by a 20% decrease in bounce rate, a 28% increase in time spent on the EXPAREL website, and an increase in the number of pages viewed per session.

Our team at NoGood achieved record-breaking results by using a variety of tactics including audience refinement, rapid experimentation, conversion rate optimization, user behavior analysis, and consistent coordination with the EXPAREL team. As a result, the number of sessions at HCP increased by 57%, while the number of patients increased by 48% year-over-year. By creating and delivering content based on deal flow and franchise type, we were able to refine our audience, resulting in a 307% increase in key HCP conversion scores and a 340% increase in key patient conversion scores.

Arrow Upnogood 57%
Website Traffic
Arrow Upnogood 46%
Organic Sessions
Arrow Upnogood 106%
More Providers Connected Directly With EXPAREL

Performance Visualized

57%
57% Increase in Website Traffic
106%
106% increase in direct traffic
307%
307% more HCPs Connected with Exparel

Squad

Queenie Leung

Sr. Growth Strategist
Sarah M

Sarah Murphy

Growth Marketing Manager

Theano Dimitrakis

Growth Marketing Manager

Ben Kuriakose

Growth Marketing Manager

Helena Yang

Creative Strategist

Ryan Sylvestre

Growth Marketing Manager

The post Exparel appeared first on NoGood™: Growth Marketing Agency.

]]> iovera° https://nogood.io/case-study/iovera/ Thu, 26 Jan 2023 20:55:38 +0000 https://nogood.io/?post_type=case_study&p=26064 The post iovera° appeared first on NoGood™: Growth Marketing Agency.

]]>

Overview

iovera° is a revolutionary cryoanalgesia device that provides patients with fast and effective pain relief. Developed by Pacira BioSciences, the hand-held device delivers precise, cold temperature doses to targeted nerves. This temporary interruption of nerve function prevents pain signals from reaching the brain, resulting in immediate and sustained pain relief.

The Challenge

  • Develop a brand for iovera° that effectively communicates their commitment to serving patients in pain through a non-opioid approach.
  • Establish iovera° as a leading authority in the non-opioid pain treatment market.
  • Increase brand awareness among healthcare providers and patients.
  • Drive high-quality traffic to iovera°’s website, specifically targeting healthcare providers and patients, with the goal of converting that traffic into leads.
  • Create content and messaging that effectively communicates iovera°’s unique value proposition and differentiates the brand in the crowded pain treatment market.

Services

Performance Marketing Strategy & Execution
Paid Search & Paid Social
Website UX Analysis & Conversion Rate Optimization
Campaign Creative
SEO Strategy & Execution
Growth Analytics & Data Visualization

Approach

Identified two distinct audiences, healthcare providers and patients, and targeted them with specific onboarding content to drive engagement.

Analyzed website performance and surveyed key stakeholders to redesign resources, landing pages and contact forms to align with brand goals and opportunities.

Created resources to quickly inform users about iovera°’s product offerings and build credibility.

Created landing page testimonials from healthcare providers to highlight the value of the iovera° device and its impact on their practice.

Used growth marketing analytics tactics to create a new digital marketing funnel tailored to modern healthcare providers and patients.

Implemented lead generation campaigns to quickly engage contacts and continue to generate qualified leads.

Results

Rapidly scaling efforts leads to record-breaking growth

With the recent acquisition of iovera° by the Pacira BioSciences, Inc. brand and the introduction of a new product to the market, it was critical to establish a strong presence and authority in the non-opioid pain management market. Our goal was to rapidly scale up our efforts to generate more interest from healthcare providers and patients. To achieve this, we took a multi-faceted approach across paid search, ads, organic search and direct search channels. Through these channels, we were able to reach our target audience based on demographic characteristics and interests.

Within the first year of our partnership, we saw a 50% increase in website sessions and a 13% increase in engagement. This was the result of our targeted approach to reach the right audience at the right time. We also identified customer engagement weaknesses and optimized the site’s landing pages, using insights from rapid experimentation and analytics. The result: 55% more leads for healthcare providers and 148% more leads for patients. We also increased conversion rates by 150% for healthcare providers and 64% for patients.

Overall, the partnership with iovera° was successful in rapidly scaling efforts to increase leads and reach both healthcare professionals and patients. Our targeted approach and optimization efforts resulted in a significant increase in leads and conversion rates, as well as a decrease in cost per lead.

Arrow Upnogood 102%
HCP & Patient Leads
Arrow Upnogood 107%
Conversion Rate
Arrow Downnogood 43%
Cost per Lead

Performance Visualized

102%
Increase in HCP & Patient Leads
107%
Increase in Conversion Rate
43%
Decrease in Cost per Lead

Squad

Queenie Leung

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Sarah Murphy

Growth Marketing Manager

Ben Kuriakose

Growth Marketing Manager

Helena Yang

Creative Lead

The post iovera° appeared first on NoGood™: Growth Marketing Agency.

]]>