5 Secrets for Effective SEO strategies for Startups

Secrets for Effective SEO strategies for Startups

5 Secrets for Effective SEO strategies for Startups

This article contains key areas to focus on when implementing effective SEO strategy for Startups. SEO can help a growing startup establish its presence and meet business goals. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. While you don’t need to get hugely technical with SEO at this stage, following some simple steps will aid in discovery of your new brand. 

Effective SEO strategies for Startups in West London

In this article:

  • Set Your Website Goals
  • Get Google to Index your new website
  • Focus on long tail keywords
  • Building backlinks for startups
  • Analyze your existing content

Set Your Website Goals

It is important to understand which goals applies to your business as it will have a direct impact on the type of content, keywords, and functionality you seek to deliver through your site. Keep these goals at the forefront of your digital and SEO strategies and make sure to revisit them as your business grows

Get Google to Index your new website

Organic search traffic is critical for growing your website and business. If you want your site to show up in the search results at all, then it needs to be indexed. When a search user comes along looking for information by typing in search keywords, Google’s algorithm then decides where to rank a page in comparison to all the other pages related to those keywords. How often your site is indexed can affect your performance in search results. 

To do this, you need to first setup you’re Google Webmasters and your site on the webmaster and regularly keep an eye on “crawling errors” batch, if it shows any issues you can easily fix that issue permanently. 

Focus on long tail keywords

Long-tail keywords are a vital part of mobile site optimization. Essentially, Google is focused on long-tail keywords and strengthening their search results. People are typically only searching for one of three reasons: to do something, learn something, or go somewhere. Therefore, it’s important to keep in mind that when you are planning your keyword campaigns. 

Building backlinks for startups

Backlinks are incoming links from another site to your site. In SEO terminology, when a web page from another site links to your site, it is called a backlink. If getting free organic visitors by ranking high on search engine is important for your startup then it makes sense to have a solid link building strategy in place. Link building remains one of the important ranking factors. Even if you have the best content, products and customer service, you will still need backlinks to rank consistently high on Google. 

Analyze your existing content

An important next step is to create an overview of your existing content – any blog posts, or general pieces of copy you’ve created to promote your business. This allows you to spot any content gaps or pieces of content that need to be updated or even removed.