Digital Marketing Trends And Innovations In 2019
Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work as well this year. This article talks about key digital marketing trends to look out for in 2019.
Digital Marketing Trends: Digital Marketing Agencies in West London
In this article:
- Artificial Intelligence
- Influencer marketing
- Voice Search
According to Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Artificial intelligence can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, people and organizations that possess an expert level of knowledge and/or social influence in their respective fields. Instagram is currently the leading platform for influencer marketing and it will continue to be in 2020
As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfil their instant decisions. Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these types of micro-moments to create targeted content and advertising.
Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands. There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results. By 2020, 50% of all queries will be voice-based according to Comscore.