How To Do Technical SEO Checks – Digital Content Kings Essential Guide
Technical SEO is essential for improving your business’s search-ability. But What is Technical SEO? In brief, it is a procedure used to accomplish higher internet search ranking. It incorporates crawling, adding web searches to Google pages and utilizing programming that renders HTML pages. Some fundamental knowledge about the more specialized side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO makes a website faster, easier to crawl and understandable for search engines.
How To Do Technical SEO Checks – Digital Marketing Essential Reading
In this article:
- Crawling & SEO Health Check Tools
- Crawl as Googlebot
- Website Speed
- Hosting & Server Location Matters
- Optimise Your Images
- Server Logs
- Monthly SEO Health Checks
- Automate & Analytics
Make Sure Your Site Is Being Crawled – Crawling & SEO Health Check Tools
There is no point writing great content if search engines cannot crawl and index these pages. Therefore, it is important that you determine and outline which parts of your website should and should not be crawled. The important thing to remember about crawling is that you should be doing it regularly. Given below are some great tools you can use:
- Screaming Frog
Top things to look for when crawling are:
- Broken links
- Redirecting links
- Redirect chains
- Large images
- slow loading pages
Crawl as Googlebot
Another tip is to crawl as Googlebot when you crawl your site. Then check outbound links and make sure no new unexpected ones appear.
Create and Optimize Your XML Sitemap: An optimized XML sitemap can prompt quicker indexing and higher rankings, this allows Google and other search engines to quickly find new content on your site. For sites with numerous pages, a sitemap helps web indexes find pages that are new or updated. A sitemap serves as a discovery tool for new websites with little incoming links. The two key fields in the sitemap are URL and ‘Last-Modified’.
Fast Website Speed is Essential
According to Google employees, speed is the third biggest ranking factor on mobile SERPs. and studies confirm that faster websites perform better than slower websites. Web.dev is a beneficial speed checking tool.
Hosting & Server Location Matters
Search engine optimization uses customary and non-conventional strategies to improve the optimization of a site. You should always opt for a web host who scores well on issues such as server speed and uptime. If you are using Screaming Frog you can now connect it to Google Page Speed insights and get at a granular level how well each page is performing.
Optimise Your Images
Images are perhaps one of the biggest files on your site and can be compressed to make them smaller so that the site loads faster. WordPress users can download and install plugins, but if budget is an issue and you have time, you can use Compress Jpeg (making sure the images are the right size).
Keep Your Site Clean
Remove anything which isn’t needed. This includes both plugins and tracking. This can also apply to unused plugins, which should be removed still as it can create potential security issues.
Server log entries are specifically programmed and maintained by a server containing a list of activities it performed. Log entries are produced continuously and depending upon the degree of a given server, system, or application’s activity. A group of log entries is known as a log file. The objective of server log analysis is to extract insights on demands being made to the server and any issues that may be happening. Check against your sitemap to ensure the following:
- Google is crawling every page (hitting all key pages at least once a month)
- Google isn’t crawling any pages which are not included in your sitemap
Essential Monthly SEO Checks
It tells bots what they can and cannot do on your website. Therefore it must be example.com/robots.txt. There are some strict standards:
- It has to be a .txt file and the file needs to be called robots all in lowercase.
- Always include your sitemap file as well as sections you don’t want crawling.
- Ensure every bot is given specific guidelines if it’s important.
- Ensure no noindex tags have been added to the robots file and site.
It is also important to check if you have been building another site on a temp hosting and didn’t need Google crawling your new form till it was fully prepared.
Check the indexing of your URLs
This is a helpful method to speed things up extensively if you have new content that you would prefer to be found in the SERPs. Site users and advertisers frequently put out new content or posts. Make sure that new content is being incorporated in the XML sitemap and afterward submit the sitemap to Google and different browsers.
You should either have:
https://domain or https://www.domain
Automate & Analyse
With Google Data Studio you can link in Google Analytics, BigQuery etc to create detailed custom dashboards so that you can analyze errors and differences faster. Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, share, and fully customizable.