SEO Tips For Tourism Companies – How To Get More Bookings Direct Through Your Website

How To Get More Bookings Direct Through Your Website

SEO Tips For Tourism Companies – How To Get More Bookings Direct Through Your Website

SEO Tips For Travel & Tourism Companies Essential Guide – With the growing use of smartphones and web-savvy apps, customers are starting to rely more on online platforms for their travel needs. Travel agencies now have to work harder to gain online business and compete in the marketplace.

The only way to stay on top of search engine results is to have a strong SEO plan and most travel companies use travel SEO to achieve this objective.

SEO Tips For Travel & Tourism Companies in Sri Lanka

In this article

  • Optimization and Keyword Placement
  • Local SEO
  • How to Use Voice Search for Content Marketing
  • Link Building
  • Make your Website Mobile Friendly
  • How Information Architecture affects SEO
  • User Experience

Search Engine Optimization and Keyword Placement

When people want to travel the first thing they do is search for places on Google. This is why knowing the keywords and phrases people use when looking for destinations is important to your travel business. When you’ve picked the right keywords, your website will be getting more and more organic website traffic. By optimizing your website with the Top SEO keywords, you provide yourself with inbound leads that complement those you create from conventional methods of advertising. Here are some keyword research tips you can follow:

  • To find the right keywords you can use the Google Keyword Planner which lets you see what people are searching in Google.
  • Have your keywords in the URL of the website.
  • Make the first few words the most important keywords in the title of your blog post.
  • Keep in mind not to overburden your content with keywords and redundant details as this can lead to Google penalizing your site.

Local SEO For Tourism Businesses – Think About What’s On Your Doorstep

Local SEO is an extremely effective method of promoting your local business online because it lets businesses sell their goods and services to local consumers at the exact time they are looking for them online. Ranking your website as your area’s number one search result requires a variety of key elements, as well as for implementing those strategies correctly every time.


You need to customize your website for local searches as local SEO lets you target customers looking within a particular geographic area. This can be achieved by doing the following:

  • Create a ‘Google My Business Account’ on Google and include your business address.
  • Identifying high ranking search queries/terms that your target audience is using
  • Creating high-quality content which attracts visitors to the website
  • Adding schema markup to your business address and homepage
  • Enlisting your travel agency into the directory of local businesses

Ensure that your company’s contact details are the same everywhere on your website, Google maps, local directories, and social media pages.

How to Use Voice Search for Content Marketing

According to statistics from Google, 20 percent of mobile queries are voice searches and we are gradually using voice searches to make our search requests online rather than type searches. For instance, we made a voice query from an android device saying “I want to go to Galle”. We found the top-ranking pages of travel agencies on the results page and then clicked on the links of the top 3 websites to get an idea why they are listed for the query “I want to go to Galle”. We found that they have written everything to know about the destination Galle, based on traveler’s search motive.

For example, “I want to go Galle” was a voice search query; we scrolled down to the search results section at the bottom of Google’s first page and found the following.

Using this related keyword suggestion, you can structure the content for your travel agency blog as follows, as there are plenty of chances that your blog post will appear on Google’s first page as you create a specific content based on Google’s search suggestion.

Top 5 places to visit in Galle 

Things to do in Galle 

How to plan your trip to Galle from Colombo

This is how you can integrate voice search and related search results into your content marketing, to increase your travel website’s organic traffic.

There Are Tools That Can Help You Find the Most Relevant Keywords for Your Travel and Tourism Business

When you’re planning your SEO keyword campaigns, you need to think about how to find the most relevant keywords that your potential customers are searching for.

You need to think about the stage in the buying process carefully. For example, someone who is ready to buy a tour of Galle Fort tomorrow will be searching for – Galle Fort Day Tour, while someone who is sitting at home in another country, will be searching for History of Galle Fort, while they plan a trip from the comfort of their sofa.

To help you find more detailed information about your customers search habits you should take a look at some or all of these SEO friendly websites.

  • SEM Rush
  • Google Analytics
  • Google Trends

SEO Link Building – It can help if you do it right…

Link building is a technique that allows web pages to connect through hyperlinks from other websites and adding them to your website. To stand out from the crowd and boost your website rankings, you need to create links as the center of your off-site SEO strategy, because otherwise you will lose out on a number of business opportunities. Here are some of the ways you can use to get links:

  • If you have good travel deals do press releases so that influencers and bloggers from the travel industry are likely to recommend your website to people.
  • Mention links from travel review portals and connect with travel bloggers or journalists on Facebook or Twitter, and give them opportunities to visit your website.
  • Initiate a conversation with and send them exclusive offers for their readers.

Here are some SEO link building websites that can help you secure the knowledge that will help you win high quality content rankings for your tourism websites.

  • Moz Pro
  • SEM Rush Link Building
  • Google Search Console
  • Backlinko

Make Your Website Mobile Friendly And Google Will Reward You

Both business travelers and leisure travelers are searching for mobile-friendly websites where they can make their travel decisions with ease. Therefore, it’s important to optimize for mobile users, as it will allow them to access your business through mobile devices. You can also design the website architecture to seamlessly fit with mobile screens.

How Information Architecture Affects Your SEO

Information architecture is a key component of achieving high organic SEO rankings. By keeping the data and content of your site organized, you help to enhance the design of your website. The site should be easy for the users to understand and navigate. Place the relevant content strategically and interlink the relevant pages from the homepage so that web users can find the exact details they are searching for.

Think About Your User Experience And What You Are Doing To Convert Them

It’s all well and good getting people to your website but if you don’t convert them to an active lead, sale or booking inquiry, you failed. Think about your “User Experience” carefully, in simple terms this means, keep your website simple and easy to use. DO NOT COMPLICATE the inquiry process.

One of the core issues we face with assisting clients day in, day out is that the clients don’t have the most basic contact points in place. People want to talk to you and ask questions, make sure you give them the means. Here’s a list of a few key contact points you need on your travel website.


Keep it visible on every page either at the top or bottom of your page

Phone Number

Make sure people can call you. If yo know you’re dealing with international visitors, have a number available that is connected to WhatsApp, Facetime and Skype

Install a Chat Window

Most websites can now have a chat window,

Facebook Messenger and WhatsApp have free versions or if you’re dealing with higher quality and volumes we would recommend Zendesk.

Booking/Enquiry/Appointment Forms

Be careful with booking forms unless you know it’s being checked daily. Emails can be just as effective.

Third Party Booking Engines

If it makes your life easier, try to automate as much of the process as possible. You may also want to try adding a booking engine using a third party tool from Airbnb Experiences, Rezdy or maybe even a custom booking engine.