SEO Agency Guides: How to Increase Website’s Conversion Rate

increase website conversion rate

SEO Agency Guides: How to Increase Website’s Conversion Rate

In layman’s terms website conversion means converting visitors to your website into customers (buyers). But, how do you convert more visitors into buyers?  How would a digital marketing agency approach website conversion rate optimization? Let us dig deeper. A confluence of factors contributes to website conversion rate, beginning with page speed to page layout, content and imagery. In this article, we discuss some of the top factors you can look into in order to optimize your site’s conversion rate.

How to Improve Your Site’s Page Load Speed?

Your quest for a better conversion rate begins with page speed. You can ask your website developers to de-bug and improve coding of the website. They may be able to fix codes without much hassle but sometimes, they may need to re-write the coding entirely. Either way, upgrading site page load speed will also help you improve your SEO.

Why Should You Consider Cross Device Testing?

People access websites using a number of devices from your traditional desktop to mobile phones and tabs. Your website should be responsive to a varying number of screen sizes and devices. Even today, most websites are primarily designed to cater to the desktop experience. The thinking behind this trend is that many believe that the desktop version will stack for mobiles too. While this is partially true, the reality is that it takes a lot more work to cater to today’s customers. Don’t leave any device behind. Mobile optimization also helps with SEO.

Why Should You Consider Cross Browser Testing?

Your website should function smoothly across a number of browsers. You can get your web host to test on all browsers to figure out problems that might impact the conversion rate from each browser.  Analytics come in handy when you need to make inform3d decisions to improve conversion rate from specific browsers. For example, if a certain browser seems to claim the lion’s share of your website traffic, you could consider prioritizing that particular browser in the design. Cross browser testing may lead to overhauling how your site is built but it may be necessary.

What About on-site Coding?

If your website’s code is badly optimized, your page speed will suffer and it’ll affect the overall performance of the site. You need to get your web developers or host to analyze the quality and weight of your code. Generally, large payloads and irrelevant server requests can lead to slower load time. You’ll need to optimize linked assets like JavaScript and CSS to decrease load time.

What is the Impact of Media Assets on Website Performance?

Media assets like animation, graphics and maps can hog the majority of your site’s transfer size. Needless to say that this will invariably impact your page loading speed. One of the biggest reasons for this particular problem is the absence of image crop in the CMS. Large imagery slows down page loading speed and eats up data. Go for an audit of all onsite media. Make sure that the media assets have necessary levels of compression and that they are correctly sized. We also recommend deferring off-screen images. This would ensure that users download data only when necessary.

The above list contains some of the technical ways to increase your website’s conversion rate. But, there are plenty of other ways to optimize your site’s performance and turn visitors into paying customers. We recommend front end optimization (fine tuning your website) and improving the overall UX of the site. In order to truly improve your website conversion rate, you need to focus on creating useful, relevant content and having a clear call to action.