Abercrombie & Fitch’s Marketing and Well-Deserved Rebrand
If there were a fashion brand that could define the iconic style of Millennials and Gen-Z alike, it would be Abercrombie & Fitch. From its legendary Abercrombie-branded zip-up sweaters and...
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Cultivating Desire: Strategies in Luxury Brand Marketing
Examine strategies of luxury brands to dominate consumer minds and wallets. Learn key insights for affluent consumer engagement.
Dec 12, 2023
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Banza’s Marketing Strategy: How The Pasta Brand Dominated The Category
Explore Banza's marketing strategy. See how this brand leverages health-conscious positioning to stand out in the food industry.
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WHOOP Marketing Strategy: The Wellness Tracker Startup Path to Rapid Growth
Whether you choose to run on the West Side Highway or visit Equinox for your daily dose of exercise, I guarantee you will observe a variety of wearables — specifically...
Jan 13, 2025
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Top 30 eCommerce Marketing Agencies in 2025
Let’s be honest. eCommerce is the future, and choosing the best, most versatile eCommerce Marketing Agency to help you with your business can be harder than choosing your snacks for the Super Bowl.
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Programmatic Advertising 101: 4 Examples to Learn From
Programmatic advertising has revolutionized the digital marketing landscape since its inception because of the novel automation aspect it introduced. Before programmatic advertising, advertisers didn’t have the option of competing in...
Dec 3, 2024
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Letterboxd Marketing Strategy: a Masterclass in Building Community
What the singular success of this social network can tell us about the future of a community-first marketing approach. If you’ve spent any time in a movie theater lately, you...
Dec 2, 2024
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What Makes a Successful Celebrity Brand
Celebrities leverage their influence with personal charisma and a dedicated fanbase to create successful brands that resonate with their audience. From skincare to beverages, the formula for success is often...
Dec 2, 2024
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eCommerce SEO Tips: 6 Strategies for DTC Brands
The direct-to-consumer (DTC) model has transformed the exchange of goods, allowing brands to connect with customers in unprecedented ways. DTC brands have seen a staggering 200% increase in online sales...
Nov 22, 2024
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Customer-Focused SEO & AEO Strategy: Adapting Your Search Strategy for Success
Organic search is a powerful marketing channel to drive retention rates. AI and answer engines are advancing daily, making it easier than ever for customers to find you in search–...
Nov 20, 2024
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How to Optimize Your E-commerce Site for Voice Search
With more people using voice assistants than ever before, it’s no wonder voice search e-commerce transactions surged over 400% from 2021 to 2023, reaching 19.4 billion. Voice search requires a...
Nov 8, 2024
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Green Marketing Essentials: Strategies for a Sustainable Future
As consumers shift toward more environmentally responsible habits, more brands are taking notice and pledging the same commitment to sustainability. To demonstrate this commitment, many brands utilize green marketing strategies...
Sep 9, 2024
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